It isn’t often that I write book reviews (have I ever? – serious question), but it isn’t often that a truly important book like Lierre Keith’s The Vegetarian Myth pops up on my radar just begging for one.
You may remember it from a brief mention I gave back in September, or maybe from Dr. Eades’ endorsement of it. You may have even already read the book yourself. If you haven’t, read it. And if you have? Read it again or get one for a friend.
That goes double for vegans, vegetarians, or anyone on the cusp of adopting that lifestyle. If you fit the bill, especially if you’re considering veganism/vegetarianism for moral reasons, drop what you’re doing and run to the nearest bookstore to buy this book. It’s incredibly well-written, and the author has a real knack for engaging prose, but that’s not the main reason for my endorsement. The real draw is the dual (not dueling) narratives: the transformation of a physically broken moral vegetarian into a healthier moral meat eater; and the destructive force of industrial agriculture. The “Myth” in question is the widely-held notion that vegetarianism is the best thing for our health and for our planet. On the contrary, Keith asserts that a global shift toward vegetarianism would be the absolute worst move possible. It’s vitally important. It’s definitive. It’s somewhat depressing, and it’s brutally honest. It also might be the book that changes your life.
For better or for worse, we’re hell bent on finding or concocting the “perfect” non-caloric sweetener in this country. Call it the spirit of creative innovation – or capitalist enterprise. Call it incessant perpetuation of Americans’ bad eating habits. Call it a pragmatic step toward at least a more healthful alternative for what people will eat regardless.
First it was the pink packets, then the blue, then the yellow, and now the pleasantly, nature-inspired white and green foliage-designed envelopes. Truvia is a lucrative marketing merger of the “true,” (the essence?, the genuine?, the handy emotional affirmation?) with the herb stevia and all its natural (or novel) associations, depending on your familiarity with the natural foods (er, dietary supplement) arena.
As you may know, I’ve been working on my comprehensive diet, exercise and lifestyle book, The Primal Blueprint, for nearly two years now. This exciting project is nearing completion, with a planned publication date of April, 2009. In the spirit of the holiday season, I want to give you a detailed sneak preview! The message is aligned with many of the concepts and topics I address on Mark’s Daily Apple, but finally organizes the entire “primal” philosophy into a single work – your “owner’s manual” for all things primal. At 300+ pages, The Primal Blueprint will be an extremely comprehensive work, but I also envision it as a mere starting point for a brand extension of more specialized publications (e.g. – companion workbooks for athletes, weight loss enthusiasts, healthy families), a DVD series that is already in the works, live seminars and much more.
A few readers have asked me to offer up a list of my favorite books. That’s always a tough call since typically my favorite book is the one I’ve just finished (I also typically don’t finish a book I don’t like). Nevertheless, there are a few books that are probably more relevant to MDA and my health and fitness philosophies than others. In no particular order, here are five novels and five from the “health/medicine/fitness” category that come to mind as having shaped my worldview one way or another.
We hear/read it all the time – the comparison of the Primal Blueprint and the so-called Paleo Diet, for which Loren Cordain is the most recognized voice. Sure, it’s a perfectly reasonable association to make, but we thought we’d take some time to address the other side of the coin today.
The Paleo Diet and Primal Blueprint, it’s true, are based on similar evolutionary science. The story goes something like this. Our modern Western diet bears little resemblance to the eating habits of early humans throughout 100,000+ years of evolutionary history. Instead, since the agricultural revolution some mere 10,000 years ago, we’ve adopted a nutritional regime that our physiology wasn’t and still isn’t adequately adapted to. When the basics of our diet return to the patterns of our pre-agricultural ancestors, we’re operating with, instead of against, our natural physiology. More simply: eat as our ancestors ate, and we’ll be healthier for it.
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