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Healthiest Body Possible
“Losing weight” is insufficient terminology. It’s too vague, too unspecific. When a person sets out to lose weight, just what are they trying to lose? Bone density? Muscle mass? Organ weight? Of course not – they’re generally looking to lose adipose tissue. People want to burn body fat, and they want to do it without negatively impacting the more beneficial sources of (corporeal) gravitas. Simply put, you want to lose fat, not muscle. The only problem is that the popular methods for shedding weight often result in excessive (but really, any amount is excessive) muscle loss, too. I’m talking, of course, about precisely the practices I rail against in the Primal Blueprint – Chronic Cardio, ultra low-cal/low-fat ascetic dieting, and other trappings of Conventional Fitness Wisdom. Granted, adhering to any, individually or in concert, will probably help you lose weight, but a ton of it will come from your lean mass (not to mention bones and organs). That said, if you’re going for skinny-fat chic or the waiflike, undernourished look, feel free to run fifteen miles a day and live off canned tuna and rice cakes. The scale will drop, and you won’t be weighed down by that pesky musculature any longer.
A Primal commitment to regular consumption of pastured, organic (expensive/hard-to-find) meats often means buying in bulk when a good price presents itself. Grass-fed steak runs rather pricey, so the average Grok on a budget can’t survive buying a juicy ribeye from Whole Foods every night; he’s got to pick his spots and stock up when he can. If that means buying fifteen pounds of New Zealand lamb leg steaks in a single go just because they dropped to four bucks a pound, so be it. Thus, we’re left with freezers full of identical cuts of steak, roasts, and slabs of meat, along with a serious conundrum: what the heck do we do with all that meat? Maybe good meat can stand on its own merit (along with a bit of salt and pepper), but even the purest of carnivores will eventually tire of eating the same cut prepared the same way, day after day. And if you’ve got picky kids or spouses, forget about serving the same roast or the same chicken thigh over and over. You’ve got to switch flavors up or risk burn out – and possible regression to fast food and frozen dinners.
Enter Primal marinades.
So you’ve decided to join the challenge. You’ve created your own Primal Challenge Journal and have publicly stated your goals for the next month. Now what? First things first. You have to know the basics. If you’re new to the Primal Blueprint the following article will be like gold to you. Revisit it again and again until you’ve committed the concepts to memory. The graphs and charts are visual representations of the principles that are at the core of the Primal health philosophy and give you a taste of what it is in my new book, The Primal Blueprint.
You’ve defined the “what”. If your goal is to lose weight, build muscle, increase energy or just generally look and feel healthier these graphics explain the basics of the “how”.
What’ll It Be? The “Sweet Spot” or the “Danger Zone”?

So you wanna put on some lean muscle mass. And you want to do it within the context of the Primal Blueprint, but aren’t sure where to start. It’s a common question and it’s about time I addressed it head on.
As I’ve made pretty clear, our ultimate goal is to achieve positive gene expression, functional strength, optimum health, and extended longevity. In other words: To make the most out of the particular gene set you inherited. These are my end goals, and I’ve modeled the PB Laws with them in mind. But that doesn’t mean packing on extra muscle can’t happen with additional input. After I retired from a life of chronic cardio and started living Primally, I added 15 pounds of muscle, while keeping low body fat levels without really trying, so it’s absolutely possible for a hardgainer to gain some. The question is how much and at what expense?
As mentioned in our Red Scare commentary a few weeks ago, beef gets a seriously bad rap these days. “Saturated fat!” the status quo shrieks, running in all directions, hair on fire, arms flailing, gnashing their teeth. Let’s set the record straight here. You know our decidedly pro-fat leanings. No need to go any further there. But what else is there to like about beef? To its credit, beef offers among the biggest boost of protein per ounce of any traditional food. (Yes, insects and other underappreciated delicacies in some cases offer more. We’ll let our good readers fill in the options here.) To boot, beef is an excellent source of niacin, vitamins B6, B12, K2, phosphorus, selenium, as well as iron, potassium, and riboflavin. In its best form (and we’ll get to that), it also serves as a good source of conjugated linoleic acid (more on this in a minute) and omega-3 fatty acids. (See why we were so compelled to defend red meat’s honor?)
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