To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans!
And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)
Have you seen this trend? Next time you see a doggie bag atop a trash can, don’t assume the owner was too lazy to throw it away. This is replating. It’s the newest movement in helping the homeless and hungry. I’m not sure about the implications for public health. Aside from that, shouldn’t we be doing more to prevent homelessness? Romantic idealism doesn’t generally work in this place called reality, so while I like realistic and efficient solutions, I don’t like casual charity that absolves people of greater responsibility and real sacrifice. We thoughtlessly waste so much food in this country. And plenty of our own people go hungry. Is this a reasonable way to stop waste and alleviate a problem? I’m not sure there isn’t a whiff of apathy coming out of that doggie bag.
Our pals at CalorieLab have published their annual ranking of the heftiest states. All right, all you Colorado people, what’s the secret? Mississippi is once again the “winner” for most obese, and California remains unchanged.
Here’s my lunch today. The noon meal is my main meal every day and it’s almost always a big salad. I eat from a large mixing bowl to keep everything from spilling over (I’ve had this trusty bowl for years). A plate just won’t hold all this great stuff in. In fact, when visitors see my salad, they assume I’ve made enough for several people. Nope. All mine.
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