Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Hype ’ Category

26 Dec

Sweet! More Fun Ways Marketers Trick Us

Did you know?

Bakeries and confectioners’ shops often pipe fake aromas into the air because the scent of sugar is so emotionally powerful. (In fact, sugar is addictive.)

Supermarkets select that cheesy music for a reason: marketers have figured out which tunes reduce our blink rates, causing a “somnolent” state. In other words, Celine really will turn you into a food-famished zombie.

Food producers make about 3,900 calories for every man, woman, and child. That’s up from 3,300 in the 80s, with no end in sight. To handle this surplus food, food producers just make the portions bigger. (Maybe they don’t know about Africa?)

You can read more by checking out this clickativity right here.


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Best of MDA

21 Dec

The Sisson Spoof


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18 Dec

Rotten Apple Award

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This month’s Rotten Apple Award goes to Mesunique, a quack product being marketed as a cellulite and weight-loss cream. “Testimonials” claim fat loss of up to 20 pounds in just a month. The product is all over the infomercial network right now, and despite a truly amateur website (see below), the makers of Mesunique have managed to convince more than a few poor souls that a simple cream is the answer to all one’s body woes.

We’re here to call them on the quackery. For one thing, the website is rife with errors and nonsensical terminology and phrases. According to the site, mesotherapy is used in France by the “rich and famous” with fabulous results. Of course, Mesunique is not even mesotherapy (which itself is not a legitimately recognized treatment in any peer-reviewed journal anywhere).

Additionally, nowhere on the site can one find any information about ingredients, safety and testing, or research. There is also no disclaimer. In fact, there’s really no information at all; the product simply touts 8 glowing testimonials of “real people” who swear that life would have never been the same without this incredible cellulite cream. The product is popular despite the quack claims and lack of scientific support, simply because of the emotional promise it gives. Don’t fall for such quackery, dear Apples! (We know you wouldn’t.)

Unfortunately, there just isn’t a magic cure for weight loss. It takes sensible eating, exercise, and time. Cellulite is caused by a lack of fitness and genetics, as well – the good news being that, with exercise, you can maximize what you’ve got.

We’re watching you, Mesunique.

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14 Dec

The Sisson Spoof


It’s great that KFC has announced it will eliminate trans fats from all menu items. But until this unethical bucket-for-bypass is off the production line, I will continue to have less respect for KFC than I do for child-proof packaging. On the other hand, at least they don’t pretend to care, which is more than can be said about most fast-food chains. There’s no sprinkling of broccoli or lean grilled chicken to confuse the meal’s purpose: cheap fodder for the masses. When you can mock your customers and get away with it, you’ve entered into dealer-addict territory. I’m not sure where to lay the blame; at any rate, I’m more interested in a solution. What do we do?

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12 Dec

The Fuming Fuji Says No to Sports Drinks


The Fuming Fuji is outraged at the marketing of toxic food, especially when it’s aimed at the small fry. This week, the Fuming Fuji has decided to have a serious problem with sports drinks.

But, Fuming Fuji, you ask, aren’t sports drinks really healthy, especially for child athletes?

The Fuming Fuji says no!

The claim: Sports drinks replace lost electrolytes…and other stuff.

The catch: Sports drinks are sugar water. Fuming Fuji admits sometimes they also have dye and flavorings.

The comeback: But don’t kids need energy drinks, especially if they play sports?

The conclusion: Yes, children who run frequent marathons should drink sports drinks. When I was a young seed, I scuttled uphill both ways in the snow to school every day, and sports drinks really got me through. But 1 in 3 children are obese. 1 in 3 will get diabetes. The Fuming Fuji says sports drinks are less useful than Paris Hilton.

The catchphrase: Diabetes will never be an Olympic sport.

Disclaimer: Mark Sisson and the Worker Bees do not necessarily endorse the views of the Fuming Fuji.

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