Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Hype ’ Category

9 Jul

Is the Obesity Epidemic Exaggerated?

Obesity has reached epidemic proportions. People are fat and getting fatter, with no end in sight. Even kids are fat these days. Right? We’ve all seen the picture of the McDonald’s-eating toddler and heard the dire nightly news reports about growing obesity narrating back shots of anonymous overweight families trudging along with wedgies and short shorts. But just as the public […]

12 Mar

Yogurt Mania

How did we survive all these years without functional yogurt products? If it weren’t for Yoplait and Dannon enhancing our digestive facilities, I bet we’d never get anything done in the bathroom. I, for one, can’t recall the last time I had a satisfying bowel movement without concurrently sucking on an extra large Purple Gogurt […]

18 Feb

Weight Loss Shortcuts: Pills, Suction and Now… Lasers

Imagine a world where you could stroll into a clinic, spend fifteen minutes reading a magazine while a doctor’s assistant points a bizarre contraption at your backside, and skip out the door, down a few thousand bucks and twenty pounds lighter. Provided you had the money and the extra weight, would you do it? Would […]

16 Feb

Trusting Authorities (or Not) Based on Appearance

Regina Benjamin, the United States’ 18th Surgeon General, is markedly overweight. She’s a highly trained physician who famously set up a medical clinic for Alabama’s poor hit hardest by Hurricane Katrina, and she’s unquestionably knowledgeable and experienced, but she’s also overweight. Does this negatively impact her role as the public face of health? Does her […]

7 Jan

Assessing Sanitizers: Cleaning Up the Confusion

If you believe the ads, we live in a squalid hotbed of menacing microbes. Evil germs are everywhere and out to get us – especially the innocent, well-dressed children playing nearby. The smart ones among us, the marketers tell us, navigate this ominous world armed with the right sanitizing defense. Even the grimiest restroom, the […]

23 Dec

The Value of Lab Values

Yesterday I challenged you to estimate my body fat percentage by looking at a recent picture. To be scientific about this little exercise I chose to reference as the correct answer the results of the “gold standard” hydrostatic weighing I had subjected myself to at the Malibu gym (it was actually a specialized truck that […]

18 Dec

Demystifying Detox

It’s a nebulous term used by snake oil-salesmen to sell products cloaked in pseudoscientific terminology on late night television. Detox. If what they say is true, we apparently have millions of toxins constantly circulating throughout our body, permeating our cells, coating our digestive systems in a poisonous film, bogging down our organs. These toxins cannot […]

4 Dec

Marlboro to Introduce “Smoke Rite” 6 Cig Health Packs

Smokers rejoice. There is a new, healthier way to smoke, all thanks to the innovators at Altria (formerly known as Philip Morris). Marlboro has just released Smoke Rites, a new line of health conscious products for modern people with active lifestyles. The concept was borne over two years of intense research at Marlboro laboratories. Head […]

4 Nov

Coca-Cola Cares About Your Health

It’s the stuff of quintessential irony. Paradox. An absurdity so egregious it’s painful to type, let alone view on the screen. (There’s actual smoke rising from my keyboard….) We’re talking corporate “public health” sponsorships so ridiculous your eyes will fall out of your head. First, a show of hands. How many of you are familiar […]

14 Oct

Cooking As a Spectator Sport

Unless you live in a cave (not that I would frown upon that), you’re at least somewhat familiar with the phenomenon of Food Network and other offshoot culinary-focused programming. Since the advent of cable television every hobby, interest, niche and daily pastime has been assigned its own channel with round the clock exposition of every […]

29 Sep

The Biggest Loser… Is the Audience

I watched The Biggest Loser last week – as well as the prior week’s opener, thanks to TiVo. I know what you’re thinking, but, hey, it’s my job and it has to be done. Truth is, I figure it’s about time someone shook America by the lapels and exposed the myths and fallacies in this […]

14 Aug

Who You Callin’ Stupid and Lazy?

A number of readers have sent me links (thanks, readers) to a new study coming out of the UK that raised some eyebrows all across the Internet earlier this week. The headlines seemed to scream from everywhere “Do High Fat Diets Make Us Stupid and Lazy?” That, in turn, made me scream, so I took […]

20 Jul

Food Labeling Nonsense

I thought I’d forgo my regularly scheduled “Dear Mark” Monday post (or “Dear Readers” as the case may be) for a subject very near and dear to my heart: the constantly-evolving, ever-confusing ways of the food rating labelers. Whether it’s the AHA-approved red “Heart Healthy” stamps that implore overweight diabetics to stuff themselves with “healthy” […]

5 Jun

Purposely Misleading Marketing Lingo: Sunscreen Edition

As you may know, I’m not a huge fan of sunscreen lotion. I just don’t think it’s all that necessary. If you’ve had enough Vitamin D skin production for one day, and you’re worried about burning up, using physical barriers – like shirts, hats, umbrellas – to impede the sunlight is better than slathering your […]

26 Mar

The Red Scare

It’s a headline you’ve probably seen by now splashed all over the news sites and channels – “Eating More Red Meat Ups Mortality Risk.” (Red meat once again wears the black hat: surprise, surprise.) Actually, millions of readers/viewers have likely stumbled across the caption and unfortunately taken it at face value. But you know us […]

20 Dec

Off-Label Cosmetic Prescriptions

Last month we brought you news (and humble perspective) on the pharmaceutical industry’s off-label marketing practices. Just a couple weeks after the fact, what before our wondering eyes should appear? News that a glaucoma drug (Lumigan) was just approved by the FDA for off-label use as an eyelash enhancer. Call us suckers, we know, but […]

5 Dec

Study Spotlight: The Mood Diet

Were you angered by traffic this morning or awakened abruptly? Have you been feeling blue with the onset of winter or charged by the vigor of the holiday season? Would you describe your mood lately as generally optimistic and happy? Or are you plagued by an enigmatic anxiety or erratic energy? Has depression been a […]

10 Nov

Statin Insanity

Don’t know whether to laugh or cry (I have already screamed), but the headline in today’s LA Times and in many major papers across the country seemed like a paid advertisement for Big Pharma. “A New Front on Heart Disease: Stain drugs can cut cardiac and stroke risks in people with normal cholesterol levels, researchers […]

10 Oct

Abandon the Primal Eating Plan?

Though we faithfully subscribe to an evolutionary model of living, eating, and exercising – the Primal Blueprint – we still live in a decidedly modern world fraught with all the inconveniences, global upheavals, and politics it entails. Authentically living like Grok is already tough without access to ample wild vegetation, big game as far as […]

9 Oct

Heart Attack Grill – Take Two!

We first introduced you to the Heart Attack Grill – home of the Double Bypass Burger – back in December 2006 and again in March and April of last year (what can we say, we’re really just couldn’t believe it). This ridiculous “concept” eatery is up to the same old nonsense, but a reader sent […]

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