A little departure from our regular fare this Friday, the Worker Bee and I definitely had fun with this one. We’ve shared our thoughts on the Biggest Loser in weeks past. Now we show you what the future of weight-loss television could look like if it continues heading in the direction it’s in…
“Oh, here’s a good one. It’s called the Pound-O-Meter,” Joe Gideon chuckles and holds up a device that looks suspiciously like a bathroom scale. “It’s a bathroom scale. But we trademarked the term ‘Pound-O-Meter,’ hoping it would become synonymous with weight loss. “Want to measure your weight, American consumer? You’ll need a bathroom Pound-O-Meter! You can still find them at discount stores and outlet malls. I think I make thirteen cents every time one is sold.” Joe Gideon is 73, fairly trim for his age, with more salt in his hair than pepper. He sits at a soda-crate desk on a folding chair in a cramped office in the back of a cramped gym in Philadelphia. His desk is cluttered with diet pills, weight loss toothpaste, aerobic rubber headbands, eyelid-fat calipers, chocolate inhalers, and an array of other health products, all bearing his name or likeness. Fourteen years ago, this man ran one of the largest televised health franchises in the nation.
Dear Taco Bell,
It has come to my attention that you have recently created a Drive-Thru Diet. You are clearly taking bold new steps to change the way Americans view healthy eating, so I am writing this letter to express my gratitude and enthusiasm and to offer insight for further improvement.
I first noticed your “Drive-Thru Diet” ad on a billboard outside of a childrens’ extra-curricular learning studio in west Los Angeles. Ever the inquiring mind, I visited Tacobell.com for some heavy research. I read Christine Dougherty’s 80 word story about losing 50 lbs over 2 years with Taco Bell. Very convincing. Then I watched TV personality Chris Rose interview four paid actors, and every single actor praised Taco Bell’s seven healthy Fresco menu items. Next I learned from registered dietitian Ruth Carey that some food choices are nutritionally better than others. These people clearly weren’t lying. The Drive-Thru Diet looked legitimate, so I decided to make a Frescolution. I hit a road block when attempting to fill out my pledge. The form required me to fill out “what I know.” I attempted to write, “I live a healthy lifestyle based on the 10 immutable Primal laws validated by two million years of human evolution…,” but Taco Bell overrode that with, “My idea of exercise involves the all-you-can-eat buffet marathon.” Oh well, I suppose what I know isn’t nearly as important as eating Taco Bell Fresco menu items.
It’s a nebulous term used by snake oil-salesmen to sell products cloaked in pseudoscientific terminology on late night television. Detox. If what they say is true, we apparently have millions of toxins constantly circulating throughout our body, permeating our cells, coating our digestive systems in a poisonous film, bogging down our organs. These toxins cannot be dealt with, nor reasoned with via the standard avenues of diet and exercise; no, they require the aid of special supplements and detox paraphernalia: magic herbs, weird colon-scouring clay mixtures, foot pads that supposedly suck the toxins directly out of the body, lemonade or juice fasting kits, liver flushes. They’ll often bring out a spokesperson who plays doctor well enough to convince your average Cheeto powder-encrusted insomniac that he or she needs this book or that colon cleanse to avoid obesity, cancer, disease, and depression. If you could just flush out all those toxins, you’d be doing great.
Smokers rejoice. There is a new, healthier way to smoke, all thanks to the innovators at Altria (formerly known as Philip Morris). Marlboro has just released Smoke Rites, a new line of health conscious products for modern people with active lifestyles.
The concept was borne over two years of intense research at Marlboro laboratories. Head researcher Dr. Dylan Pantzenfahr explains, “Curing lung cancer is one of Marlboro’s top priorities. And while we can’t change the nature of [tobacco], we can change the way people smoke it.” Pantzenfahr is referring to serving size. To date there is no standard serving size for cigarette consumption. “It’s a tricky question,” says Pantzenfahr, “A man with massive lungs may consume a much larger serving of cigarettes than, say, a tiny person.” Nevertheless, in early 2007 Pantzenfahr and his team of specialists made it their one mission to answer the serving size question.
A comment on my recent Coca-Cola post mentioned something I’d never previously considered: what if there were legitimate uses for un-Primal “food” items, things like bread, rice, peanut butter, or corn, that didn’t involve putting them in our mouths, chewing, and swallowing? In a previous post on pantry Primalizing, I suggested newcomers donate their off-limits food to those in need. That remains a viable option, but maybe, just maybe, it makes sense to keep a few select items on hand – not to eat, though.
The commenter suggested using cola to clean rust off weights, which I loved for its utter practicality and for being a direct refutation of what soda stands for. Here was a reader co-opting an egregious, offensive, fructosey dietary force to enable a healthy lifestyle, literally using soda to combat soda-induced health problems. Just as the fructose in cola accumulates in the liver and triggers insulin resistance, intense weight training (with shiny, rust-free weights!) improves insulin sensitivity. Pretty perfect, I’d say.
The following ideas and examples may not be so perfectly Primal, but they do represent good ways to extract non-culinary uses out of supposedly culinary items. If you’ve got any of these Neolithic foods laying around, don’t toss them out – yet! You may learn something useful.
© 2013 Mark's Daily Apple | Design By The Blog Studio