Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

14 Mar

Friday Link Love

weekend link loveThe IF Life lists reasons why Intermittent Fasting is for everyone.

Diethack shows us how to avoid workplace injury.

Eating Fabulous reports that Vitamin D Reduces Diabetes Risk in Children.

Parent’s for Ethical Marketing rants about kids and candy.

Modern Forager gives Four Ways to Add Some Excitement to Your Diet.

Art De Vany shows the results of eating right.

8 Mar

Big Bucks, Big Pharma Documentary: Marketing Disease and Pushing Drugs

No, it’s not our rant this time. Instead, we’re serving up someone else’s argument for your enjoyment and discussion. You’ll find the voices of a whole host of folks closer to the core than we (thankfully) ever get: physicians, a former pharma sales representative, and a former editor of the New England Journal of Medicine.

(And the timing is apt, we thought. Just two weeks ago the British Medical Journal published research that illuminates (too positive a word, yes) the “invisible influence” that the pharmaceutical industry has on physician education. We invite you to read up on the strategy of silent sponsorship of and input into conference sessions that doctors believe are independent presentations.)

6 Mar

Reader Response: Fast Food Indulgence, Dirty Marketing Tricks and Personal Responsibility

wendysIn response to last month’s post about Carl Jr.’s fat fetish, conversation got going about occasional fast food indulgence (the temptations, the how-to’s, etc.) as well as whether we were placing too much blame on corporate marketing and not enough on individual immoderation. Reader Rachel offered this perspective:

I gotta say I don’t see anything wrong with indulging once in a while. I understand the popular opinion is that fast food is bad wrong and should be banished from the world. However, as Carla the first commenter stated “moderation”. We as individuals need to take responsibility for what we eat. The whole idea of “the companies made me eat it” is BS. We control our actions not the evil CKE empire. Yes it looks tasty, yes they market it that way- if they were to market cat food in the same way, would everyone eat that too? Come on now people, let’s start taking responsibility for ourselves and stop blaming the handsome fit young man enjoying the obscene mammoth burger for our lack of self control.

18 Feb

Carl’s Jr.: ‘Feel Good About Being Fat’

hardees profits largeThe proliferation of over-indulgent double meat, double bacon, double cheese, double bypass-surgery monster burgers across our fast-food nation has been taken to an all new level as detailed by this article in Portfolio magazine. (If you don’t believe me take a look at this interactive feature.) It doesn’t take a 7 page magazine article to tell us that fast-food chains from sea to shining sea have hardly even paid lip service to the public outcry against their freakishly fatty fare. You can hardly go anywhere without being bombarded with ads of fit young guys diving into double-pattied, greasy behemoths “no holds barred.” The latest evil-genius marketing ploy uses opponents charges against them by developing a false sense of pride associated with eating something that is so extremely socially incorrect. The bigger burger you eat, they tell us, the higher your middle finger flies in the face of whiny, veggie-eating health nuts.

1 Feb

Big Pharma: Bad Science AND Bad Business

bitterAs promised, we’ve been hot on the trail of Big Pharma lately, passing along every bit of damning truth we can find. This Sunday’s LATimes carried an article we call an “essential read” for anyone who’s been following and cursing the industry’s exploitation of the American public.

The strategy that has made the pharmaceutical industry one of the wealthiest and most powerful on Earth is finally starting to betray it. Beginning in just a few weeks, and continuing over the next several years, some of the biggest-selling and most profitable drugs in history will lose their patent protection. …The real problem is that the industry’s scientists have hit a dry spell. They are not discovering enough new drugs to replace the aging standbys. Last year, the U.S. Food and Drug Administration approved just 19 new medicines, according to preliminary data, the fewest since 1983. Lost in all the hand-wringing on Wall Street is a recognition of how the industry got itself into this fix in the first place. For 25 years, the drug industry has imitated the basic business model of Hollywood. Pharmaceutical executives, like movie moguls, have focused on creating blockbusters. …The strategy had a flaw that executives have long ignored: It required extraordinary amounts of promotion at the expense of scientific creativity. To make the strategy work, the drug industry put its marketers in charge; scientists were given a back seat. Is it any wonder that executives at many companies have watched their pipelines of new drugs slow to a trickle?

via LA Times

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