Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

8 Jul

The Beginning of the End?

aaplogocopy 1Driving my daughter Devyn to the airport yesterday morning at 5:30 (she’s off to a summer-school program in Florence) I was stunned by what I was hearing on my radio. Apparently, the American Academy of Pediatrics is now recommending much more aggressive cholesterol screening for children and urging that kids as young as eight be given statin drugs and/or other anti-cholesterol meds to fend off potential heart disease later in life. Clearly, this is a last-ditch attempt to somehow get control over an increasing problem with childhood obesity, diabetes and high cholesterol issues. What happened to dispensing advice on exercise and healthy eating? Just doesn’t pay enough? On the other hand, in their defense, something tells me they still know very little about either, hence the drugs.

5 Jul

Single Serving Packs Don’t Curb Overeating

100 calorie packsIn a study to be published in the Journal of Consumer Research, researchers from the Technical University of Lisbon in Portugal suggest that single-serve packages do little to curb overeating and may actually lead consumers to eat more.

To determine the impact of smaller, individually packaged food items on overall consumption, researchers in one experiment asked students to consider their body shape and then gave them potato chips and instructed them to watch television. According to researchers, the students ate nearly twice as many chips when they were packaged in nine small bags as opposed to two larger ones. In addition, the students in the experiment showed fewer signs of hesitation before opening the smaller bags than they did when opening the larger ones.

1 Jul

Top 10 Health Marketing Buzz Words (Ripe for Skepticism)

We’ve talked at length about the health benefits of certain foods, even going so far as to label them “Smart Fuels.” And, while we stand by our statements that there are foods out there that are particularly good for you once the marketing masterminds at food manufacturing firms catch wind of it, these poor foods are hailed as the new wonder food. In fact, they become so popular that they become buzz terms in the industry, able to sell just about any product provided it gets an honorable mention on a product label. Our beef? These so-called super foods can never live up to the hype and certainly can’t confer any kind of health benefit when they are served up in processed food items such as gum, candy, yogurt chips and sugar-laden juices! Read on to see our list of the top 10 health foods that have tried, and failed, to live up to the hype:

13 May

Top 10 Fast Foods in Disguise

archesSome make no qualms about it. Others (and this may be worse) market their food under the guise of health while continuing to sell the same old garbage. Sure. They may provide healthier options than the junk they typically shill. But beware. Just like the food manufacturers that made it onto our Top 10 Junk Foods in Disguise list last week these fast food joints understand that it is the pretense of health that sells – not health itself. And it’s not just individual food items marketed as the “healthy option” that we take issue with. Now we have entire restaurants that the innocent public just assumes are healthy, either because they bill themselves as such or because, hello, smoothies are health food, right…anyone…Bueller?

6 May

Top 10 Junk Foods in Disguise

t101 1Organic; low-carb; reduced sugar; preservative and chemical free; made from all natural ingredients; and now with special bacterial cultures designed to help you poop! Seriously, is there anything that “health” food can’t do (or fix, or correct, or modify, or prevent…)?

Uhh…yeah. Especially if it’s junk food masquerading as health food.

In recent years, food manufacturers have grown increasingly privy to the American public’s dietary whims. In the early 90s, they fell over themselves to cut the fat, replaced sugar with sugar alcohols to keep up with the low-carb dieters of the new millennium and are now plying us with promises of eco-chic or otherwise “green” food.

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