Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

2 Oct

NNT (Number Needed to Treat)

467349916 468cb2a946 2As you’ve likely noticed, we’re getting back in touch with our more surly, snarky side this week. It can be fun now and then to channel one’s inner Fuji…. (Frankly, we can’t imagine MDA without it, and we hope you agree.) From energy drinks, we turn to one of our more popular objects of exasperated investigation and sarcastic commentary. What would we do without you, Big Pharma? Suffice it to say, there’s never a dearth of material with you around. And we thank you for that.

1 Oct

The Dope on Energy Drinks

271639822 ea6c161a7fIt’s impossible to walk through a bar, college campus, city park, gym(!), or even company break room without spying one. You know, those gi-normous cans with the graphics so obnoxious (e.g. lightning bolts, claw marks, neon slashes and splatters) they leave your eyes bloodshot. (Can you tell we’re in the mood for a rant?)

It used to be if you were tired you grabbed a morning/afternoon cup of joe. Nothing fancy. It was simple, “old school” (if you will), and mercifully cheap. (Relatively bland and weak by today’s standards, but did most of us know any different back then?) Then came the Starbucks/Seattle revolution, and suddenly coffee – and all manner of coffee related drinks – were practically an official American accessory. Seemingly more omnipresent (or at least obviously visible). More potent. Decked out. Pricier to be sure. Not only did the cost and flair go up with this new wave, the caffeine and sugar content of our coffee did as well. (Ever wonder what’s in that special syrup that makes a mochachino a mochachino?)

26 Aug

Stop the Insanity! – Top 10 Craziest Diet Fads

Desperate to lose weight for your upcoming wedding, high school reunion, or beach vacation? Then you might just be desperate enough to try (or have tried) a fad diet.

Although they promise quick results, these diets are virtually impossible to follow (unless you actually enjoy lemonade mixed with maple syrup and cayenne pepper) and often have highly unpleasant side effects (we’re looking at you cabbage soup diet!). Stick to a Primal eating plan and you’ll never be tempted into an unhealthy and unproductive extreme fad diet.

Read on to learn about our picks for the top 10 diet fads of all time:

7 Aug

What’s Wrong With The Zone Diet?

twilight zoneDear Mark,

I just watched your video about the 2 minute salad; simple, fast, and no measuring. I agree with the primal way of eating and I’m torn between the freelance style of PB and structure of The Zone. What is your opinion of The Zone?

First, let me thank Rob for his question. I’ve had a lot of conversations about The Zone and other heavily publicized diet plans. It’s fair, I think, to look at the good and the bad of the diet. Unless you’re talking about the grapefruit diet or similarly comical fad, diets generally have to have at least some positive point(s) to gain a decent following, as The Zone has. Nonetheless, what can initially look like a rational foundation begins to show cracks when you look at how the philosophy actually plays out.

8 Jul

The Beginning of the End?

aaplogocopy 1Driving my daughter Devyn to the airport yesterday morning at 5:30 (she’s off to a summer-school program in Florence) I was stunned by what I was hearing on my radio. Apparently, the American Academy of Pediatrics is now recommending much more aggressive cholesterol screening for children and urging that kids as young as eight be given statin drugs and/or other anti-cholesterol meds to fend off potential heart disease later in life. Clearly, this is a last-ditch attempt to somehow get control over an increasing problem with childhood obesity, diabetes and high cholesterol issues. What happened to dispensing advice on exercise and healthy eating? Just doesn’t pay enough? On the other hand, in their defense, something tells me they still know very little about either, hence the drugs.

© 2014 Mark's Daily Apple