Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

6 Mar

Reader Response: Fast Food Indulgence, Dirty Marketing Tricks and Personal Responsibility

In response to last month’s post about Carl Jr.’s fat fetish, conversation got going about occasional fast food indulgence (the temptations, the how-to’s, etc.) as well as whether we were placing too much blame on corporate marketing and not enough on individual immoderation. Reader Rachel offered this perspective: I gotta say I don’t see anything […]

18 Feb

Carl’s Jr.: ‘Feel Good About Being Fat’

The proliferation of over-indulgent double meat, double bacon, double cheese, double bypass-surgery monster burgers across our fast-food nation has been taken to an all new level as detailed by this article in Portfolio magazine. (If you don’t believe me take a look at this interactive feature.) It doesn’t take a 7 page magazine article to […]

1 Feb

Big Pharma: Bad Science AND Bad Business

As promised, we’ve been hot on the trail of Big Pharma lately, passing along every bit of damning truth we can find. This Sunday’s LATimes carried an article we call an “essential read” for anyone who’s been following and cursing the industry’s exploitation of the American public. The strategy that has made the pharmaceutical industry […]

24 Jan

The Hype Over Human Growth Hormone

A lot of questions hit the MDA doorstep about HGH, Human Growth Hormone, and with good reason. It’s been touted in some circles as a bottled fountain of youth among other grandiose claims. Countless companies have jumped on that bandwagon, peddling worthless products with HGH labels. We love to take on the propagandists and snake […]

16 Jan

Vytorin: Big Blow for Big Pharma

Well, folks, Big Pharma has done it again. This one really takes the cake. When Merck and Schering-Plough revealed Monday that the active ingredient in their top-selling cholesterol meds Zetia and Vytorin had flunked a clinical trial measuring its effect on artery plaque, they opened themselves up to a barrage of attacks. This drug doesn’t […]

14 Jan

The Almighty Power of the Pill

You can’t watch more than ten minutes of television these days without seeing at least one commercial for some kind of prescription pill that promises relief from any variety of conditions. The ads are cheerful, whimsical, annoying, seductive, and sometimes nauseatingly hokey. But they work. The ads, that is. And they should, given the price […]

9 Jan

Spar of the Day: Taking on MSG

Now and then, we at MDA like to branch out from our usual shrinking violet positions and journey into the precarious territory of current controversy. Today we venture into the debate over a disputed additive/ingredient: MSG—flavor friend or fodder foe? Let’s break it down.

27 Nov

How Safe Is Our Food?

Big Agra has gotten us into an interesting (and sickening) predicament. In light of a solid year of squeamish food poisoning issues, there are clearly some chinks in the armor of food safety. But is it really the government’s role to step in and regulate food safety further? Unfortunately, regulation tends to harm the good […]

26 Oct

Glyconutrients: a Sweet Scam

There are essential fatty acids. There are essential amino acids. There are not essential sugars. We’ve received so many questions about glyconutrients, I feel it’s necessary to respond here at the blog. For the record, “glyconutrients” are worse than bogus – they are a scam. This term was invented by a multi-level marketing company called […]

12 Oct

Uno, Dos, Tres: 3 Health Products Debunked

There’s always some new product anxious to help you part with your hard-earned cash. Some products are healthy or helpful, but some are downright dishonest scams. These three have become popular of late. Don’t fall for the hype! Oil pulling Nonsensical and useless, the popularity of oil pulling persists. Through very particular “sieving” of an […]

11 Oct

Overpriced Running Shoes: Guess Which Brands

If you’re forking over extra cash for the high-end exercise kicks, save your money. Researchers performed a series of extensive tests with runners and discovered that the cheapest shoes offered by three top brands (they’re keeping mum on which ones – for now) were not only just as good as the priciest shoes, some of […]

5 Oct

Hit the Links!

There are some excellent posts we just can’t stop talking about this week. Don’t miss these great reads, everyone. And if you’ve seen something worth yakking about, post a link in the comments! Are you a flexitarian? The Outback Steakhouse guy should love this. Semi-vegetarians get a cool new name. (And if you haven’t scoped […]

4 Oct

You’re Krilling Me

I’ve gotten so many emails from you all asking about the possible superior health benefits of krill oil over fish oil, we should discuss it here at the blog. Nutrition fads come and go and some of the claims are certainly amusing. If it’s not pomegranate it’s goji berries or acai. If it’s not red […]

1 Oct

The Fuming Fuji Does Not Give a Flying Finger Food

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with “the Fry Pod”, apple slices cut to look like fries, packaged in a traditional BK sleeve.

26 Sep

Surreptitious Soda Companies Still in Schools

Syruptitious? Beverage giants like Coke and Pepsi Co. have come under heavy fire from children’s advocates, health experts and parents alike in recent years. Perhaps one of the most controversial issues in the soda wars is the “sponsorship” many schools obtain in exchange for stocking the hallways with vending machines. Exploiting our children in order […]

25 Sep

The Oreo Pizza

The Oreo Pizza gives you an Oreo mustache. And that’s the selling point…

17 Sep

Can Pilates Make You Lose Weight?

Separating the Marketing from the Truth: An Expert Offers Her Insights This is a guest post from pilates pro Zoe Anderson of thinkpilates.com. Pilates and Weight Loss So… is pilates really the new diet pill that some make it out to be? Can I feel like a celebrity for only an hour of effort a […]

12 Sep

Homeopathy: Can We Please, As a Society, Let This One Go?

You hear us rant almost daily about the ridiculous machinations of the modern medical establishment, namely the reliance on drugs and surgery to “fix” health issues that could often be better dealt with or eliminated with simple lifestyle changes. Modern medicine has become a bureaucratic, money-driven actuarial game wherein individual patient rights are routinely sacrificed […]

5 Sep

How to Cheat

We’re clearly no fans of sweets around these parts, but we’ve received some emails and seen some forum chatter about how to properly “cheat”. Sweets and health do not go together, but if you’re going to cheat, you’d better know what you’re getting yourself into! How to Eat Candy: Knowing Your Enemy Candy is great, […]

5 Sep

Let’s Get to Know Abbott Labs!

Do you know your pharmaceutical companies? You should, because they’re awesome! Today, boys and girls, we are going to learn all about Abbott. Do not worry – we will get to know all our Pharma friends in the coming weeks! Abbott (founded 1888) employs 65,000 workers in 130 countries and rakes in around 20 billion […]

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