Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

16 Jan

Vytorin: Big Blow for Big Pharma

Well, folks, Big Pharma has done it again. This one really takes the cake. When Merck and Schering-Plough revealed Monday that the active ingredient in their top-selling cholesterol meds Zetia and Vytorin had flunked a clinical trial measuring its effect on artery plaque, they opened themselves up to a barrage of attacks. This drug doesn’t […]

14 Jan

The Almighty Power of the Pill

You can’t watch more than ten minutes of television these days without seeing at least one commercial for some kind of prescription pill that promises relief from any variety of conditions. The ads are cheerful, whimsical, annoying, seductive, and sometimes nauseatingly hokey. But they work. The ads, that is. And they should, given the price […]

9 Jan

Spar of the Day: Taking on MSG

Now and then, we at MDA like to branch out from our usual shrinking violet positions and journey into the precarious territory of current controversy. Today we venture into the debate over a disputed additive/ingredient: MSG—flavor friend or fodder foe? Let’s break it down.

27 Nov

How Safe Is Our Food?

Big Agra has gotten us into an interesting (and sickening) predicament. In light of a solid year of squeamish food poisoning issues, there are clearly some chinks in the armor of food safety. But is it really the government’s role to step in and regulate food safety further? Unfortunately, regulation tends to harm the good […]

26 Oct

Glyconutrients: a Sweet Scam

There are essential fatty acids. There are essential amino acids. There are not essential sugars. We’ve received so many questions about glyconutrients, I feel it’s necessary to respond here at the blog. For the record, “glyconutrients” are worse than bogus – they are a scam. This term was invented by a multi-level marketing company called […]

12 Oct

Uno, Dos, Tres: 3 Health Products Debunked

There’s always some new product anxious to help you part with your hard-earned cash. Some products are healthy or helpful, but some are downright dishonest scams. These three have become popular of late. Don’t fall for the hype! Oil pulling Nonsensical and useless, the popularity of oil pulling persists. Through very particular “sieving” of an […]

11 Oct

Overpriced Running Shoes: Guess Which Brands

If you’re forking over extra cash for the high-end exercise kicks, save your money. Researchers performed a series of extensive tests with runners and discovered that the cheapest shoes offered by three top brands (they’re keeping mum on which ones – for now) were not only just as good as the priciest shoes, some of […]

5 Oct

Hit the Links!

There are some excellent posts we just can’t stop talking about this week. Don’t miss these great reads, everyone. And if you’ve seen something worth yakking about, post a link in the comments! Are you a flexitarian? The Outback Steakhouse guy should love this. Semi-vegetarians get a cool new name. (And if you haven’t scoped […]

4 Oct

You’re Krilling Me

I’ve gotten so many emails from you all asking about the possible superior health benefits of krill oil over fish oil, we should discuss it here at the blog. Nutrition fads come and go and some of the claims are certainly amusing. If it’s not pomegranate it’s goji berries or acai. If it’s not red […]

1 Oct

The Fuming Fuji Does Not Give a Flying Finger Food

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with “the Fry Pod”, apple slices cut to look like fries, packaged in a traditional BK sleeve.

26 Sep

Surreptitious Soda Companies Still in Schools

Syruptitious? Beverage giants like Coke and Pepsi Co. have come under heavy fire from children’s advocates, health experts and parents alike in recent years. Perhaps one of the most controversial issues in the soda wars is the “sponsorship” many schools obtain in exchange for stocking the hallways with vending machines. Exploiting our children in order […]

25 Sep

The Oreo Pizza

The Oreo Pizza gives you an Oreo mustache. And that’s the selling point…

17 Sep

Can Pilates Make You Lose Weight?

Separating the Marketing from the Truth: An Expert Offers Her Insights This is a guest post from pilates pro Zoe Anderson of thinkpilates.com. Pilates and Weight Loss So… is pilates really the new diet pill that some make it out to be? Can I feel like a celebrity for only an hour of effort a […]

12 Sep

Homeopathy: Can We Please, As a Society, Let This One Go?

You hear us rant almost daily about the ridiculous machinations of the modern medical establishment, namely the reliance on drugs and surgery to “fix” health issues that could often be better dealt with or eliminated with simple lifestyle changes. Modern medicine has become a bureaucratic, money-driven actuarial game wherein individual patient rights are routinely sacrificed […]

5 Sep

How to Cheat

We’re clearly no fans of sweets around these parts, but we’ve received some emails and seen some forum chatter about how to properly “cheat”. Sweets and health do not go together, but if you’re going to cheat, you’d better know what you’re getting yourself into! How to Eat Candy: Knowing Your Enemy Candy is great, […]

5 Sep

Let’s Get to Know Abbott Labs!

Do you know your pharmaceutical companies? You should, because they’re awesome! Today, boys and girls, we are going to learn all about Abbott. Do not worry – we will get to know all our Pharma friends in the coming weeks! Abbott (founded 1888) employs 65,000 workers in 130 countries and rakes in around 20 billion […]

23 Aug

Scented Bus Stops

Advertisers have been getting smart by appealing to consumers’ multiple senses. To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip […]

22 Aug

Spin the Bottle (How Coke Is Remarketing Itself)

Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke. Fast forward a couple of years, when water – […]

20 Aug

Americans Popping Pain Pills in Record Numbers

Q: What weighs 200,000 pounds? A: Our annual painkiller consumption. Painkiller use has boomed by 88% in less than a decade. There are a few reasonable explanations: Gulf War and Iraq War veterans, aging Baby Boomers. But even accounting for these numbers, painkiller use – I say abuse – is an obvious problem. Of course, […]

16 Aug

It’s Shiny, But It’s Still a Scam

I got a question last week from reader Barbara about colloidal silver supplements. For the record, this alternative health remedy is both ineffective and unsafe. It’s the latter that concerns me most, of course. A lot of the things we do for health are ineffective (homeopathy for starters; glandulars are another). Others are actually dangerous […]

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