Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

26 Mar

The Red Scare

It’s a headline you’ve probably seen by now splashed all over the news sites and channels – “Eating More Red Meat Ups Mortality Risk.” (Red meat once again wears the black hat: surprise, surprise.) Actually, millions of readers/viewers have likely stumbled across the caption and unfortunately taken it at face value. But you know us […]

14 Feb

Bitter Divisions and Murky Motives: Fibromyalgia Treatments

In yet another display of their unlimited zeal for the treatment (not prevention, mind you) of mysterious and “murky” illnesses (usually, believe it or not, with the aid of expensive pills), pharmaceutical companies last year spent hundreds of millions of dollars (including $6 million in grants to “non profit” medical conferences and “education campaigns”) to […]

20 Dec

Off-Label Cosmetic Prescriptions

Last month we brought you news (and humble perspective) on the pharmaceutical industry’s off-label marketing practices. Just a couple weeks after the fact, what before our wondering eyes should appear? News that a glaucoma drug (Lumigan) was just approved by the FDA for off-label use as an eyelash enhancer. Call us suckers, we know, but […]

13 Nov

Off-Label Pharmaceutical Promotion

What can we say? We’ve got Pharma on the mind this week! On Monday Mark offered commentary on the latest “study” being spun to further promote statins to the general population. It seemed like an opportune time to bring you news of a recent report on the “unofficial” business of off-label pharmaceutical marketing and the […]

10 Nov

Statin Insanity

Don’t know whether to laugh or cry (I have already screamed), but the headline in today’s LA Times and in many major papers across the country seemed like a paid advertisement for Big Pharma. “A New Front on Heart Disease: Stain drugs can cut cardiac and stroke risks in people with normal cholesterol levels, researchers […]

9 Oct

Heart Attack Grill – Take Two!

We first introduced you to the Heart Attack Grill – home of the Double Bypass Burger – back in December 2006 and again in March and April of last year (what can we say, we’re really just couldn’t believe it). This ridiculous “concept” eatery is up to the same old nonsense, but a reader sent […]

2 Oct

NNT (Number Needed to Treat)

As you’ve likely noticed, we’re getting back in touch with our more surly, snarky side this week. It can be fun now and then to channel one’s inner Fuji…. (Frankly, we can’t imagine MDA without it, and we hope you agree.) From energy drinks, we turn to one of our more popular objects of exasperated […]

1 Oct

The Dope on Energy Drinks

It’s impossible to walk through a bar, college campus, city park, gym(!), or even company break room without spying one. You know, those gi-normous cans with the graphics so obnoxious (e.g. lightning bolts, claw marks, neon slashes and splatters) they leave your eyes bloodshot. (Can you tell we’re in the mood for a rant?) It […]

26 Aug

Stop the Insanity! – Top 10 Craziest Diet Fads

Desperate to lose weight for your upcoming wedding, high school reunion, or beach vacation? Then you might just be desperate enough to try (or have tried) a fad diet. Although they promise quick results, these diets are virtually impossible to follow (unless you actually enjoy lemonade mixed with maple syrup and cayenne pepper) and often […]

7 Aug

What’s Wrong With The Zone Diet?

Dear Mark, I just watched your video about the 2 minute salad; simple, fast, and no measuring. I agree with the primal way of eating and I’m torn between the freelance style of PB and structure of The Zone. What is your opinion of The Zone? First, let me thank Rob for his question. I’ve […]

8 Jul

The Beginning of the End?

Driving my daughter Devyn to the airport yesterday morning at 5:30 (she’s off to a summer-school program in Florence) I was stunned by what I was hearing on my radio. Apparently, the American Academy of Pediatrics is now recommending much more aggressive cholesterol screening for children and urging that kids as young as eight be […]

5 Jul

Single Serving Packs Don’t Curb Overeating

In a study to be published in the Journal of Consumer Research, researchers from the Technical University of Lisbon in Portugal suggest that single-serve packages do little to curb overeating and may actually lead consumers to eat more. To determine the impact of smaller, individually packaged food items on overall consumption, researchers in one experiment […]

1 Jul

Top 10 Health Marketing Buzz Words (Ripe for Skepticism)

We’ve talked at length about the health benefits of certain foods, even going so far as to label them “Smart Fuels.” And, while we stand by our statements that there are foods out there that are particularly good for you once the marketing masterminds at food manufacturing firms catch wind of it, these poor foods […]

13 May

Top 10 Fast Foods in Disguise

Some make no qualms about it. Others (and this may be worse) market their food under the guise of health while continuing to sell the same old garbage. Sure. They may provide healthier options than the junk they typically shill. But beware. Just like the food manufacturers that made it onto our Top 10 Junk […]

6 May

Top 10 Junk Foods in Disguise

Organic; low-carb; reduced sugar; preservative and chemical free; made from all natural ingredients; and now with special bacterial cultures designed to help you poop! Seriously, is there anything that “health” food can’t do (or fix, or correct, or modify, or prevent…)? Uhh…yeah. Especially if it’s junk food masquerading as health food. In recent years, food […]

8 Mar

Big Bucks, Big Pharma Documentary: Marketing Disease and Pushing Drugs

No, it’s not our rant this time. Instead, we’re serving up someone else’s argument for your enjoyment and discussion. You’ll find the voices of a whole host of folks closer to the core than we (thankfully) ever get: physicians, a former pharma sales representative, and a former editor of the New England Journal of Medicine. […]

6 Mar

Reader Response: Fast Food Indulgence, Dirty Marketing Tricks and Personal Responsibility

In response to last month’s post about Carl Jr.’s fat fetish, conversation got going about occasional fast food indulgence (the temptations, the how-to’s, etc.) as well as whether we were placing too much blame on corporate marketing and not enough on individual immoderation. Reader Rachel offered this perspective: I gotta say I don’t see anything […]

18 Feb

Carl’s Jr.: ‘Feel Good About Being Fat’

The proliferation of over-indulgent double meat, double bacon, double cheese, double bypass-surgery monster burgers across our fast-food nation has been taken to an all new level as detailed by this article in Portfolio magazine. (If you don’t believe me take a look at this interactive feature.) It doesn’t take a 7 page magazine article to […]

1 Feb

Big Pharma: Bad Science AND Bad Business

As promised, we’ve been hot on the trail of Big Pharma lately, passing along every bit of damning truth we can find. This Sunday’s LATimes carried an article we call an “essential read” for anyone who’s been following and cursing the industry’s exploitation of the American public. The strategy that has made the pharmaceutical industry […]

24 Jan

The Hype Over Human Growth Hormone

A lot of questions hit the MDA doorstep about HGH, Human Growth Hormone, and with good reason. It’s been touted in some circles as a bottled fountain of youth among other grandiose claims. Countless companies have jumped on that bandwagon, peddling worthless products with HGH labels. We love to take on the propagandists and snake […]

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