Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.

Archive for the ‘ Marketing ’ Category

9 Oct

The Power of Words: How We Talk about Food

Last month, linguist Dan Jurafsky came out with a book called The Language of Food: A Linguist Reads the Menu. In it, he explores everything from language choices that distinguish cheap restaurant menus from more expensive ones to the kinds of vowels marketers use in naming food products (e.g. short vowels for crispy Ritz or […]

17 Apr

You Are What You (Think You) Eat

Last week’s post on marketing took me in an interesting turn this week. I stumbled on an article on NPR highlighting a past but very provocative study that I’ve been toying with for a couple of days now. Having spent years researching the placebo effect, Alia Crum, a clinical psychologist and researcher for Columbia Business School, […]

10 Apr

Yes, We’re All Susceptible to Food Advertising

We in the Primal community often consider ourselves somewhat countercultural. (Okay, some of us maybe more than somewhat…) We eat what conventional wisdom says will kill us. We avoid or minimize our intake of whole food groups (mostly one really). In fact, we generally decline much of what the rest of society eats for its […]

4 Sep

This Gluten-Free Thing Is a Really Overblown Fad!

This is a comment I’m starting to see more and more often. Go to any news article about gluten and the comment section will be littered with angry outbursts and outright vitriol for people who go gluten-free. Skeptical blogs love to trot out posts lambasting and ridiculing the “gluten-free fad.” And from what I can tell, […]

2 Jul

What You Should Know About Beef Production Claims

I’m grateful to have our friend David Maren of Tendergrass Farms back to pen today’s guest post. This is the last post in a three part series on the assertions that retailers make about the way their poultry, pork, and beef is raised. And don’t miss the free grass fed steak coupon code that he’s […]

11 Jun

What You Should Know About Pork Production Claims

I’m grateful once again to have our friend David Maren of Tendergrass Farms pen today’s guest post. This is the second post in a three part series on the assertions that retailers make about the way their poultry, pork, and beef is raised. In last week’s post I shared some information about a few common […]

4 Jun

What You Should Know About Poultry Production Claims

I’m grateful to have our friend David Maren of Tendergrass Farms pen today’s guest post. This is the first post in a three part series on the assertions that retailers make about the way their poultry, pork, and beef is raised. Every year in the United States the average person eats about 66 pounds of […]

20 Oct

Is Your Doctor Getting Cash Payouts from Big Pharma? (plus More Findings from the Drug Biz)

There’s been a lot of news from the Pharma realm these last few weeks. As you all know, I make a point of passing this kind of thing along…. Given the massive role pharmaceutical drugs play in our society’s conventional health care, I like to keep on top of the developments. Speaking of “massive,” first […]

12 Mar

Yogurt Mania

How did we survive all these years without functional yogurt products? If it weren’t for Yoplait and Dannon enhancing our digestive facilities, I bet we’d never get anything done in the bathroom. I, for one, can’t recall the last time I had a satisfying bowel movement without concurrently sucking on an extra large Purple Gogurt […]

16 Feb

Trusting Authorities (or Not) Based on Appearance

Regina Benjamin, the United States’ 18th Surgeon General, is markedly overweight. She’s a highly trained physician who famously set up a medical clinic for Alabama’s poor hit hardest by Hurricane Katrina, and she’s unquestionably knowledgeable and experienced, but she’s also overweight. Does this negatively impact her role as the public face of health? Does her […]

21 Jan

GMOs: Safe for Consumption?

We’ve examined the arguments for and against GMOs in the past. Indeed, there are reasonable and valid points to be made on both sides of the issue. Nonetheless, we concluded that there are just too many red flags to support the industry’s direction in GM technology. Not only do GMOs drive the use of naturally […]

7 Jan

Assessing Sanitizers: Cleaning Up the Confusion

If you believe the ads, we live in a squalid hotbed of menacing microbes. Evil germs are everywhere and out to get us – especially the innocent, well-dressed children playing nearby. The smart ones among us, the marketers tell us, navigate this ominous world armed with the right sanitizing defense. Even the grimiest restroom, the […]

18 Dec

Demystifying Detox

It’s a nebulous term used by snake oil-salesmen to sell products cloaked in pseudoscientific terminology on late night television. Detox. If what they say is true, we apparently have millions of toxins constantly circulating throughout our body, permeating our cells, coating our digestive systems in a poisonous film, bogging down our organs. These toxins cannot […]

14 Dec

Dear Mark: Canola Oil

I get a lot of questions about differentiating fact from fiction when it comes to all the “healthy” labels out there. Spanning everything from “heart healthy” to “boost your child’s immunity,” these classic marketing ploys are just part and parcel for the food industry. And yet these companies wouldn’t get away with the games if […]

4 Dec

Marlboro to Introduce “Smoke Rite” 6 Cig Health Packs

Smokers rejoice. There is a new, healthier way to smoke, all thanks to the innovators at Altria (formerly known as Philip Morris). Marlboro has just released Smoke Rites, a new line of health conscious products for modern people with active lifestyles. The concept was borne over two years of intense research at Marlboro laboratories. Head […]

4 Nov

Coca-Cola Cares About Your Health

It’s the stuff of quintessential irony. Paradox. An absurdity so egregious it’s painful to type, let alone view on the screen. (There’s actual smoke rising from my keyboard….) We’re talking corporate “public health” sponsorships so ridiculous your eyes will fall out of your head. First, a show of hands. How many of you are familiar […]

14 Oct

Cooking As a Spectator Sport

Unless you live in a cave (not that I would frown upon that), you’re at least somewhat familiar with the phenomenon of Food Network and other offshoot culinary-focused programming. Since the advent of cable television every hobby, interest, niche and daily pastime has been assigned its own channel with round the clock exposition of every […]

29 Sep

The Biggest Loser… Is the Audience

I watched The Biggest Loser last week – as well as the prior week’s opener, thanks to TiVo. I know what you’re thinking, but, hey, it’s my job and it has to be done. Truth is, I figure it’s about time someone shook America by the lapels and exposed the myths and fallacies in this […]

20 Jul

Food Labeling Nonsense

I thought I’d forgo my regularly scheduled “Dear Mark” Monday post (or “Dear Readers” as the case may be) for a subject very near and dear to my heart: the constantly-evolving, ever-confusing ways of the food rating labelers. Whether it’s the AHA-approved red “Heart Healthy” stamps that implore overweight diabetics to stuff themselves with “healthy” […]

5 Jun

Purposely Misleading Marketing Lingo: Sunscreen Edition

As you may know, I’m not a huge fan of sunscreen lotion. I just don’t think it’s all that necessary. If you’ve had enough Vitamin D skin production for one day, and you’re worried about burning up, using physical barriers – like shirts, hats, umbrellas – to impede the sunlight is better than slathering your […]

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