Close your eyes and think about genetically modified crops. Now what do you see? Green fields of lush, pest-resistant, hardy crops? A ghoulish cast hovering above insidious kodachrome orbs they call GM tomatoes? Hordes of protestors in t-shirts and Converse sneakers? Hungry children being fed? A Pandora’s Box?
Applaud or curse, the U.S. allows the planting of GM crops, while many countries do not. It also doesn’t mandate labeling of genetically modified food, as do Europe and many other countries. These circumstances have, experts agree, allowed food made with genetically engineered ingredients to be included in approximately 70% of food in typical grocery stores.
It’s the absolute dead of winter, and many of you are subsisting in ruthlessly frigid weather. The local meteorologist cheerfully announces that, since December, you now have 19 more minutes of daylight! Yippee. It’s 4:30, and the sun hasn’t completely sunk below the icy horizon. That’s all the news from Lake Tundra!
As tempting as it is to hibernate in the comfort of our warm living room, the fact remains that, while we’re well within our rights to curse the cold, we need the sunlight.
Yes, in summer, it’s simple. Just get off your duff and walk outside. In January, well, it’s The Christmas Story scene when Ralphie’s mom bundles up his little brother in preparation for the walk to school: “I can’t put my arms down!”
While we’re all about vegetables here at MDA, we have a special place in our stomachs for clean, lean meat. Yes, it’s the ultimate primal picture-caveperson (O.K.-caveman, but can we get points for trying?) returning from the hunt with dinner for the family.
Fun illustration aside, it’s more than the image. Meat, of the MDA-approved variety, means protein, omega-3s, iron, and a host of other nutrients. And, yes, there’s that gastronomical, savory satisfaction. (Apologies to the vegetarian set. We’ll stop now.)
Nonetheless, as we say here at MDA, not all meat is created equal, especially in the current era of antibiotics, hormone injections, grain feed, factory farms, and cloned animals-coming soon to a neighborhood store near you. (Yes, our friends at the FDA are expected to approve cloned meat and milk in the coming days, according to the Wall Street Journal.)
I am excited to introduce you to one of Mark’s Daily Apple’s favorite authors. His name is Sandor Katz (you can call him Sandorkraut), and he is a self-proclaimed fermentation fetishist, herbalist and food activist. In just two books he has inspired us to try our hand at creating our very own savory seed sauerkraut, and to (further) challenge the practices and tactics of multinational food conglomerates.
To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans!
And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)
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