Way back in 2006, Mark’s Daily Apple quietly went live in an unknown corner of the Interwebs. Months went by; months of what seemed like me just talking to myself. In due time, people started dropping by to enjoy and comment, and soon the discussion became lively. Buoyed by community support, I wrote and wrote. Every day I wrote, slogging toward the ambitious goal of helping 10 million people cast aside flawed conventional wisdom and take control of their health and wellbeing.
Since launch day in 2006, so much has changed. At the time, “Primal” or “paleo” had few followers and fewer evangelists. Now, everyone and their granny has a paleo blog or podcast, and the ancestral movement has made significant inroads in the shaping of mainstream media and popular thinking about health and wellness. And I couldn’t be more delighted.
Whether you wholeheartedly dig Christmas and/or the other winter holiday traditions, or you feel ambivalent about them, it is an undisputed objective fact that taking the time to celebrate the day (any day) with friends, family, and loved ones pays big dividends for mental, physical, and spiritual health. So, cynics and carolers alike, I bid you “Happy holidays!” and suggest that you tell those closest to you something similar. Give a gift, or even just a hug or hearty clap on the back to show you care and notice and appreciate. Ring in the coming new year with exuberance. Have some holiday cheer. Take a minute or sixty to regard the cosmos (even if you can’t quite see through the light pollution) and try to realize the immense majesty of the universe, as well as our place in it. Pet a dog, kiss a baby, shake a hand.
This past summer I did a slow living inspired guide to enjoying summer. Those lazy days feel long gone now, but I’ve heard from a number of readers lately who are looking to fill their winter and holiday seasons with the same Primal inspiration. Besides the amazing recipes and great winter workouts, what food for thought can the Primal Blueprint offer this time of year? What can we do to make the most of these shortest, darkest days and busiest holiday weeks? What does it mean – in practical as well as broader terms – to apply a Primal lens to the season?
Let me actually reframe it in terms of the Primal Connection – the concept that our evolutionary roots have something to teach us in creating a contented, fulfilling life – because I think it most aptly addresses the question. In making the Primal Connection, we’re motivated to embrace the full potential and pleasure of our physical as well as intuitive selves. We’re moved to reconnect with the natural world and our innate rhythms. We’re drawn to explore deeper, more essential dimensions of social relationships and expand our practice of creative play.
I always believe in my products. Not just in the “I believe that they’ll succeed” sense, but in the “I believe that these products serve a purpose and fulfill a need in people’s lives” sense. Frankly, that’s why I promote them, and why I’m able to do it with a clear conscience: because I know I’m making a difference (however small and localized it may be), or at least trying to make one. And so here we are, in the final hours of the Primal Blueprint Healthy Sauces, Dressings & Toppings giveaway extravaganza. (I don’t think I’ve ever used that word – “extravaganza” – before in a serious way, so I’m trying it out for a change. What do you think?) If you’ve just been putting off the order for whatever reason, here’s your cue to go order a copy. If you haven’t yet been convinced, allow me to give you a few reasons why I think you should order the book. Give them an honest appraisal; that’s all I ask.
Okay, on to the top 10 reasons why you should order the new book:
UPDATE: The promotion outlined in this article ended on Dec. 12, 2012. Many thanks to everyone that participated.
Primal Blueprint Healthy Sauces, Dressings & Toppings is now available, and I’m giving you some incredible bonus packages when you buy one or more copies over the next week. But more on that in a moment. First, the real star of the show.
After the extraordinary success of The Primal Blueprint Cookbook and Primal Blueprint Quick & Easy Meals, co-author and chef Jennifer Meier and I sat down to dream up the concept for the next cookbook. It didn’t take long because I had a personal itch to scratch.
We all have our go-to meals – meals that we eat day-in, day-out. Mine? An omelet for breakfast, a Big Ass Salad (BAS) for lunch, and grilled lamb chops and veggies for dinner. I almost never get tired of these meals. The key word in that sentence is almost. Variety is the spice of life, as they say, so the challenge was to find numerous ways to transform basic Primal meals into dishes that are not only better tasting, but better for you. And that’s exactly what we’ve done. A grilled steak is a grilled steak is a grilled steak. But a grilled steak smothered in our Coconut Cilantro Pesto, or topped with Bacon Chive Butter is out of this world!
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