Yesterday, we gave some somewhat humorous rejoinders to the common challenges we get from people who just don’t get the Primal Blueprint. Jokes are good for the closed-minded among us who’d never actually listen, but what about the people who really do show interest in the lifestyle? What about friends, family, or co-workers – people you actually have a shot at getting through to – who could use a little nudge in the right direction, away from CW and toward Grok?
It can be incredibly frustrating when people you care about can’t seem to shake CW and give the PB a shot. Its tenets are logical, scientifically sound, and there is ample anecdotal evidence that it really does work – but because they tend to contradict everything most people have ever been taught about food, exercise, and living, it’s easier to ignore them. Or if you are lucky enough to catch a skeptic’s ear, there’s usually some trigger word or phrase (“saturated fat,” anyone?) that causes a meltdown and renders further discussion pointless.
We’re closing in on half a year now since I first announced the 2009 Primal Challenge – the invitation to take on the Primal perspective and make it your own this year. Since then, we’ve come a long way, and I hope you have too. You’ve seen our redesign. Now I want to ask, how is yours going? To review, we started out the year with this question: on the scale of true wellness – real vitality, where would you rate your life today? Remember your answers? What does that picture look like now? What continues to surprise you? Have you hit a new plateau? Experienced a new breakthrough? What’s the next leg of the journey for you – the next summit? Pull up to the PB round table and let’s compare notes….
As many of you know, The Primal Blueprint began shipping this week. Thanks to everyone for the support and all the fantastic responses I’ve received during the pre-order period. Many of you have already received your copy and have begun reading it. I look forward to your feedback, but only if it’s positive. I’m kidding! Seriously though, all of your thoughts are welcome.
The book was built on the discourse that takes place here everyday and I want this to continue. I see The Primal Blueprint as the essential lifestyle guidebook off of which all things here at MDA are built. (It provides the foundation and context for the blog and a level of detail that can only be achieved in a full length book.) In this sense the book, coupled with the blog, the forum, and the newsletters, is a living document of sorts; growing, changing and evolving with the latest research and all the new content we publish.
I know, I know – you’re ready for more Primal content, but with the site revamping and the book arriving come a few things I need to get out of the way first. I’ve already mapped out the new features, and I think you guys are well aware of changes, but today I wanted to focus on exactly why pre-ordering The Primal Blueprint makes sense, even for longtime readers of the blog.
If you like MDA, you’ll love the PB.
Think of The Primal Blueprint as encapsulating and building off of everything you love about the Apple. The book is a cohesive, overarching look at the Primal life and how it can be fused with the modern life. Don’t get me wrong – I love writing the blog, but the book gave me the opportunity to gather all the fitness and nutrition concepts I’ve been thinking about for the last couple decades in a single comprehensive volume.
1. In case you missed it this week I wanted to announce that I am giving away the introduction to my new book, The Primal Blueprint, for free. You can get the PDF here. In it you’ll see a side-by-side comparison chart of the major elements of health and fitness Conventional Wisdom pitted against the Primal Blueprint to help you get a taste of what the book is all about. The feedback on the introduction alone has been tremendous already. Many thanks go out to everyone for showing their support.
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