Archive for the ‘ Announcements ’ Category

19 Mar

Applying the Primal Blueprint Principles to Endurance Training

primalconupdatesThis is a guest post written by Brad Kearns, my long-time friend and integral member of the Primal Blueprint team. He’ll be speaking at this year’s PrimalCon, instructing athletes and non-athletes alike on how to properly train for endurance events the Primal Blueprint way.

Greetings MDA readers. It’s been a wonderful experience to work closely with Mark Sisson over the past two years on the Primal Blueprint book and the many ambitious projects we have announced for 2010. I look forward to meeting PrimalCon attendees in April and discussing the application of Primal Blueprint principles to endurance training. Mark and I go back over two decades, when we first crossed paths on the professional triathlon circuit in the 80’s. Mark was my coach and mentor for the majority of my professional career, helping guide me into training and lifestyle practices that were counter to Conventional Wisdom (sound familiar?) and basically save me from the extreme burnout risk that was (and still is) endemic to training and racing at the elite level.

17 Mar

I’m in Awe…

Before I say anything else I want to express my extreme gratitude to everyone involved. In fact, gratitude is too watered down a word to describe how I feel. I am in awe of the support. I set out to generate some much-needed exposure for the book and had my fingers crossed for a top-ten showing, but I didn’t know what to expect. The response from the primal/paleo/low carb community has exceeded my wildest dreams and is validation that we are all headed in the right direction.

Fellow bloggers, friends, and you, the Mark’s Daily Apple tribe, have collectively chipped in to push The Primal Blueprint to the top of all health-related categories in which The Primal Blueprint is listed, and to the #2 position of all books sold on Amazon.com. This is just astounding. To see a self-published book with grass-roots support go up against major publishers like Knopf and Penguin and see success is a testament to the growing popularity of the Primal movement and the power we have to effect change.

Let’s hope this is a sign of things to come – that Conventional Wisdom is beginning to crack and humankind will re-learn how to eat, move and live for their health and happiness. Many, many thanks to everyone for being part of this.

The Special Offer is Now Closed

Before we get to the results and updates I need to say that the special limited-time offer is closed. I’d love to continue to give away freebies to all book buyers, but in keeping with the contest rules and out of respect for all those that sent in their receipts on time I won’t be able to accept any receipts that I receive after 12 pm PST, March 18. With that said, The Primal Blueprint is still sitting at only $14.84, nearly $3 lower than the Amazon price prior to this event, so it’s still a great time to buy. A purchase now will help keep the PB at the top of the charts.

11 Mar

PrimalCon 2010 Announcement: Sit, Stand and Walk Like Grok

primalconupdatesI am very pleased to announce that Maya White of the Esther Gokhale Wellness Center will be leading a breakout session at PrimalCon 2010. If you’ve ever wondered what it means to sit, stand and walk like Grok you’ll want to attend this event. Maya will be offering instruction on Primal body mechanics to help you correct years of poor posture and get you moving like you’re meant to.

Maya has graciously written the following guest post for Mark’s Daily Apple readers. Read on to learn why posture is an integral part of health and wellness and how you might be doing something as simple as sitting or standing all wrong.

3 Mar

Primal Blueprint 2010 Action Plan

get primal2010Thank you and congratulations are due to loyal Mark’s Daily Apple readers, as you smashed viewership records in February, 2010. MarksDailyApple.com had hundreds of thousands of unique visitors and millions of page views! This level of volume ranks MarksDailyApple.com as one of the top-5 health and fitness blogs in the world. I am also excited to report that the first printing of The Primal Blueprint (16,500 copies) sold out in December, 2009, and I have recently received a second printing of 20,000 hardcover editions. The book continues to climb the rankings at Amazon.com, reaching the top-250 among all books and top-5 in the Exercise & Fitness category in recent days. (To help me push it to #1 check back on March 17. Read all the details here.)

While this is more than enough self-congratulation for one post, I do want to emphasize the collective power of the Mark’s Daily Apple community and how important it is for our movement to continue to generate mass exposure and appeal. We currently share space on the pop charts with programs that I feel are disastrously in conflict with what our genes require to be healthy. It’s time to displace the overly stressful, high-carb, high-intensity, high-stress diet and exercise programs with lifestyle practices that are healthy and sustainable – not just for the hard-core folks, but everyone balancing the responsibilities of hectic daily life. In pursuit of my modest goal of taking over the diet, exercise, weight loss and health industries, my team and I have several ambitious endeavors in the works for 2010. These are the things you’ve been asking for, and now they’re on the verge of being released. As always, I sincerely appreciate your comments and suggestions to help me deliver the best possible support, educational material, services and products to you. Thanks in advance for your feedback!

9 Feb

Announcement: New Recipe Theme for the Cookbook Contest

grok recipe book 1

Enter your best Primal Blueprint recipes for your chance to win prizes and be featured in the Reader-Created Cookbook

The new theme: Primal Pork Recipes!

We’ve received some delicious Primal Snack recipes (the previous theme) from readers:

Sunflower Sesame Crackers with Shrimp Paté

Zucchini Chips with Spicy Salsa

Fat Guacamole Devils

Sweet and Salty Primal Trail Mix

All of these recipes will be featured in the Reader-Created Primal Blueprint Cookbook and the entrants have a chance to win an über cool Primal prize package.

If you’d like to participate in this contest send in your own favorite Primal recipes that relate to the current theme – Primal Pork Recipes.

What are your favorite Primal pork recipes? Melt-in-your-mouth ribs? Roasts? Chops? Bacon!? What else? Click here for all the contest details.

Stay tuned for today’s regularly scheduled post when I’ll expose the Top 10 Real Life Reasons the Primal Blueprint Works for Me.

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