Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

Tell Me More
Stay Connected
December 19, 2007

The Biggest Loser Sponsors

By Aaron

There are many good things that could be said about NBC’s The Biggest Loser. I can give it accolades for its goal to help people lose weight through exercise and, more importantly, by completely re-thinking their diets. And I can praise it for the inspiration it has instilled in many people around the country to follow in the footsteps of the contestants on their own weight loss journeys.

But nobody’s perfect.

Some have pointed out that the show may push the contestants to unhealthy limits. Others have noted that the show sets unrealistic expectations for your average over-weight American leading to frustration, discouragement and no weight loss at all.

I just want to point out something I find comical. The Biggest Loser finale was viewed by 8.6 million people last night and many millions more have followed the show over the past four seasons. Throughout each show they offer tips, advice and what amounts to their own version of health education. Due to its widespread popularity their advice is regarded as having some level of authority. We all know they have a business to run and that the show is first and foremost about making money, but because they offer what comes across as genuine and heart-felt health advice they should be held responsible for what they promote.

This gets me to the issue of contention I have with the show, however minor. Has anyone else noted their sponsors?

Surely they could come up with better suggestions than these. I guess farmer’s markets and grass fed beef suppliers don’t have the sponsorship bucks that these companies do.

Do you think Jillian Michaels, Bob Harper, or Kim Lyons actually eat this stuff? I doubt it. Would you?

Further Reading:

Many “vices” aren’t vices at all

Whose food pyramid is it anyway?

10 Ways to Cut Calories

Subscribe to Mark’s Daily Apple feeds

Subscribe to the Newsletter

If you'd like to add an avatar to all of your comments click here!

Leave a Reply

11 Comments on "The Biggest Loser Sponsors"


Sort by:   newest | oldest
9 years 30 days ago

How’s it possible to have a 100 calorie pack of chocolate chip cookies. Isn’t that like .42% of a cookie? Ah well, it would have been funny if Dominos Pizza was a sponser.

Kent Cowgill
7 years 3 months ago

They’re usually cracker-like items of food that hint at the original products usual flavor.

Bob Biggles
Bob Biggles
9 years 29 days ago

Apparently Diet Coke is not even a safer alternative to regular Coke. Studies have shown that our bodies mistake the replacement ingredient in the Diet Cola for sugar, and stores it as such. So to all of you that have been suffering through Diet Cola, Merry Christmas!

6 years 11 months ago

Not really. And even Dr. Richard Bernstein, a type-1 diabetic, drinks diet sodas (not cola types, though) and included desserts sweetened with sucralose tablets or stevia in his diet. If people choose to not consume alternative sweeteners because they are not natural, fine, but I don’t believe that they do anywhere near the harm of sucrose, glucose, or fructose.

Kevin Burnett
Kevin Burnett
9 years 27 days ago

So you’re saying it’s possible to gain weight from something that has zero calories??? Hardly seems possible unless it increases your desire to eat.

9 years 26 days ago

@Bob Biggles: Source?

I’m a rare soda drinker, so it makes no difference to me personally…

@Kevin Burnett: It’s possible for an ingredient to have a metabolic effect; consider ephedrine or caffeine. There are certainly compounds with the opposite effect out there. I’m not so sure about this claim that the sweeteners in Diet Coke are utilized as sugars by the body, but I wouldn’t be surprised if there were other effects.

9 years 18 days ago
Some people have hypothesized that diet soda is that the sensation of sweetness instructs your brain to instruct your pancreas to pump out insulin. (This is just someone’s hypothesis, but truthfully I don’t remember where I read it and I don’t know if it’s ever been tested.) And although we think of insulin as the hormone that causes carbohydrate to be stored as fat, an excess of insulin can also cause triglycerides to be stored as fat, too. (This much is standard biochemistry you can find in any biochemistry textbook.) So, if the hypothesis is correct, that artificial sweeteners can… Read more »
Kent Cowgill
7 years 3 months ago

You know, I recall reading the exact same thing about the insulin response to diet soda. I was never sure if they were right or wrong, but I took it as a good excuse to stop drinking can after can of diet soda (which I had switched to from can after can of regular soda).

Now if I drink anything* it’s either coffee or water.

* There are, of course, rare exceptions.

7 years 8 months ago


just me
just me
7 years 2 months ago

I just want to notify, Nabisco, Jello, Subway & Oatmeal sponsors (and I do enjoy these products) that I will NOT buy these products any longer.

I do not appreaciate the attack of Oprah for some skinny girl who has probably had an operation to remove fat OR PURGES.

6 years 9 months ago

TBL in Australia has recommended meals available at dominos. No joke.