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Pharma Confidential

If you have ever experienced difficulty in finding the motivation needed to complete the most common daily tasks you may be part of the estimated 20% of the population that is burdened by a newly discovered debilitating disorder – Motivation Deficiency Disorder, or MDD. Luckily, there is a simple answer: Strivor.

No. We aren’t serious. But you can easily imagine hearing this sort of thing in the next Big Pharma television ad campaign.

This is at the heart of this parody video that provides biting commentary on the tactics used by Big Pharma and the state of the healthcare industry. It is put together by Consumer International, which, as they say, is “the world federation of consumer groups that, working together with its members, serves as the only independent and authoritative global voice for consumers.”

Get ready to both laugh and cry…

Follow this link [1] to CI’s website to view additional videos.

Further Reading:

Big Pharma: Bad Science and Bad Business [2]

Best of Mark’s Daily Apple January 2008 [3]

Subscribe to Mark’s Daily Apple feeds [4]