17 Feb 2008

Pharma Confidential

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If you have ever experienced difficulty in finding the motivation needed to complete the most common daily tasks you may be part of the estimated 20% of the population that is burdened by a newly discovered debilitating disorder - Motivation Deficiency Disorder, or MDD. Luckily, there is a simple answer: Strivor.

No. We aren’t serious. But you can easily imagine hearing this sort of thing in the next Big Pharma television ad campaign.

This is at the heart of this parody video that provides biting commentary on the tactics used by Big Pharma and the state of the healthcare industry. It is put together by Consumer International, which, as they say, is “the world federation of consumer groups that, working together with its members, serves as the only independent and authoritative global voice for consumers.”

Get ready to both laugh and cry…

Follow this link to CI’s website to view additional videos.

Further Reading:

Big Pharma: Bad Science and Bad Business

Best of Mark’s Daily Apple January 2008

Subscribe to Mark’s Daily Apple feeds

You want comments? We got comments:

  1. Wow, I thought RLS was hilarious, but this takes the cake.

    Im a marijuana user, yet I dont suffer from “MDD”

    let us know about them side-effects

    Steve wrote on February 17th, 2008
  2. OMG!! Many points here, first being please send a warning first. I watched this directly after finishing lunch and was nauseated by the clip. WTH!!

    Isn’t RLS real; my husband shakes himself to sleep and rocks his leg nonstop even during meals! He also isnt conscious of what he eats, doesnt exercise and is on the heavier side too!!

    Just because they are doctors doesnt mean they should be trusted with everything!!

    Almost propaganda-like!!

    sarena wrote on February 17th, 2008
  3. wow - that reminds me

    I’ve suffered all my life from

    can’tbearsed syndrome

    and

    pharma4me complex

    markus wrote on February 18th, 2008

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