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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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July 02, 2007

If You Have to Brag About Your ‘All White Meat Chicken’…

By Worker Bee
1 Comments

When did bare minimum standards of decency become selling points?

If you (you being a corporation richer than most countries) feel compelled to brag about your chicken nuggets being “all white meat”, I don’t envy your marketers. They’ve got quite the task set before them. Then again…do they? We seem to have lowered our standards.

When I see an ad like this (among many), trying to convince me that I should feed my kids chicken nuggets because they are actually made of real meat, I don’t feel inspired. I feel like grabbing my kids and keeping them as far away from a fast food restaurant as possible for the rest of their lives. “All” white meat? Oh, sure, now I’ll go for them. What were they before?!?

I’m concerned that society’s standards for what is acceptable quality are slipping. Forget slope. This is an avalanche.

Juice makers actually brag about the product containing…juice.

Nuggets are proudly made of…meat.

Mac ‘n cheese is made with… real cheese.

All these products spend insane amounts of money just to tell you that their products are made of exactly what any rational person would expect them to be made of. This is the equivalent of good behavior for food manufacturers. Personally, I am unimpressed. “Oh, you mean you’re not lying to me? Wow! Go you!”

What would be lower than the bare minimum? Oh yeah, everything.

The irony, of course, is that dark meat is not even unhealthy (Sara recently asked: “What’s with the white meat superiority complex?“). It’s the deep frying and additives.

Mold: Why, it tastes just like chicken!

[tags] junk food, McDonald’s, processed food [/tags]

TAGS:  Hype

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1 Comment on "If You Have to Brag About Your ‘All White Meat Chicken’…"

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Michael
Michael
3 years 7 months ago

While nobody here is likely to defend the McChicken Nuggets recipe, I think you’re emphasising the wrong part. It’s not that they’re all meat, it’s that all the meat is white: none of that (conventionally) unhealthy fatty brown meat. Chicken breast is about as healthy as it gets according to many nutritionists.

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