Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
1 Sep

Announcement: The Primal Blueprint 30-Day Challenge Begins September 7

Boy, oh, boy am I excited about what this next month holds for MDA readers. This year’s 30-Day Challenge (September 7 – October 6) will be all about aligning your lifestyle behaviors with each of the 10 Primal Blueprint Laws. There will be contests and giveaways each day. I’ve lined up some great sponsors this year. I’ll save most of the details for next Tuesday (come back from Labor Day weekend ready to get Primal!) but I will say this: I’ll be giving away an entire cow courtesy of U.S. Wellness, an assortment of unwieldy (and wieldy) Primal fitness gear, Primal foods, Primal toys, and maybe even a Grok spear, totaling over $10,000 in value. And see below for today’s pre-challenge contest.

You don’t have to sign-up to take part in the challenge. Everyone is welcome. But there are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win that cow, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your relatives at the labor day barbecue this weekend. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food, like fresh Alaskan Salmon (which I am not yet at liberty to say whether or not will be one of the prizes. Okay fine, it will).

5. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

6. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You now have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you’ve already placed your Primal Leap order and wish to make a change feel free to contact my office at 888-774-6259 and I’ll make good on this offer.

Pre-Challenge Contest (It’s a Double Contest, All the Way!)

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could…. it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a $100 gift certificate good for any Primal product(s) on Everyone is eligible. You have until the end of Friday to enter.

But wait, the meat parade is rounding the bend…

September is also U.S. Wellness’s 10th Anniversary, and they’re running contests all month long as well, starting with a batch of 10 grass-fed goodies, just for commenting on their most recent blog post. So hit their blog up now, unless you just hate grass fed steak, tallow, bone marrow, pemmican meat snacks, butter and ribs.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I am super excited to do this with everyone! Spending the next few days mentally psyching up to get primal. I can’t wait to sprint!! I don’t know why but that sounds really fun.

    Hikialani wrote on September 2nd, 2010
  2. Perfect timing! I just moved to Germany, my daughter started school yesterday, and I now have some time on my hands to take care of myself and recover from all the stress of the last few months! Really looking forward to it, and I’d like to thank you for the fun-loving tone and intention you have set for everyone in all of your work.

    Ariana wrote on September 3rd, 2010
  3. Your friends at US Wellness are excited about this. They have been getting crushed with calls from PBers I understand. I spent almost $400 with them yesterday. Can’t wait for it all to arrive. Just hope my chest freezer gets here in time.

    Anyone have a calendar they can share for the month with meal planner and suggested workout days. This Grok head is mentally lazy which I find perfectly in keeping with the “lifestyle”.

    Ken wrote on September 3rd, 2010
  4. Received clearance from my doc after exploratory surgery. I am so ready to get my butt back in gear, have fun and go primal!

    Jus wrote on September 3rd, 2010
  5. I’m there! Got my Primal Leap kit yesterday! Went primal about 2 months ago and has been great but the leap kit and this challenge I think will get rid of the last of the rough edges/radicals! :)

    Chris wrote on September 3rd, 2010
  6. U.S. Wellness Sign-up complete, Got my copy of book, and free copy of primal blueprint fitness, excited about doing my first challenge!

    Jon wrote on September 3rd, 2010
  7. Perfect timing. I have to swim at the Olymkpic Training Center in Colorado in 6 weeks and would rather not look like a beached whale. Bring on the challenge!

    Dave wrote on September 3rd, 2010
  8. I’m in! And I can’t wait!

    Brenna wrote on September 3rd, 2010
  9. I am so set for this. Read the book (life changing) Been Primal for a month and lost 14 pounds. Have the PBF, and signed up with US Wellness. Keep it coming Mark. At 48 I feel like a 30 year old again.

    Carl wrote on September 3rd, 2010
  10. Let’s do this! I’m ready!

    Johnny Flynn wrote on September 3rd, 2010
  11. Perfect timing – I am finishing up the book and have talked my husband and daughter into joining me for the challenge.

    OneHotMama wrote on September 3rd, 2010
  12. I’m SO in. I’ve been a slow convert, but when I stick with it, I have much more constant energy, my digestive problems disappear, and I just feel lighter.

    I was traveling during the last month and sort of threw everything out the window, which led to me being ill twice and ending up with a cold/cough that I can’t seem to shake….

    I’m finishing up my thesis in the next month, so I definitely welcome a challenge upon a challenge since I need to be in top shape to crank this thing out!

    Mademoiselle wrote on September 4th, 2010
  13. Let’s do it!. Go Grok, go!!!!

    Phil-SC wrote on September 4th, 2010
  14. I’m in!

    Kelly wrote on September 4th, 2010
  15. Been half heartedly trying this for last two weeks. Caved in on Friday and had bread twice and then cake on Sat – the resulting heartburn and digestion problems were so not worth it. All cravings came flooding back too. I had been feel so satied and ‘level’ before, this really threw me.
    Very happy to get back on track! Looking forward to the challenge.

    Badjelly wrote on September 4th, 2010
  16. Hi Mark!

    My husband and I are in! However, I’m a bit confused on what the challenge is. Are you going to post mealplans for us? If so, can you post them soon so I can get my grocery shopping done?

    So excited!

    Thank you!

    Afton wrote on September 4th, 2010
  17. I am stoked to be in on this! I am also trying to get others involved, for their own good health!

    TexasPrimalSurfWahine wrote on September 4th, 2010
  18. Planned on picking up the book today. Timing couldn’t be better so, I’ll assume it’s an omen. I’m in.

    Dawn wrote on September 5th, 2010
  19. Family of 7 signing up!

    Jenn wrote on September 5th, 2010
  20. Start of a new school year.
    Have tried many things to keep healthy, this one fits the best.
    Husband and I both are looking for a healthy and rational approach to life. This makes sense!
    Sask. Canada

    Chris wrote on September 5th, 2010
  21. Dude, I so can’t wait!

    Kunoy wrote on September 5th, 2010
  22. Im from Australia, where cattle are predominantly pasture-fed. The Australian Healthy Eating Guidelines recommend that lean beef be consumed 3-4 times per week as part of a healthy balanced diet3. I CAN DO THAT – BRING IT ON

    Rosie wrote on September 6th, 2010
  23. I live in Malibu and went to his office to buy the book a year ago- Mark was there and super cool- he signed the book for me- we talked about paddle boarding which is a great activity- I went primal for about a month including pretty much sticking to the plan while on a surf trip with the Surfing Lawyers in El Salvador.. I lost weight and felt great- then the holidays and I fell off the wagon… This summer I did a week of ONLY veggies, fruit and fish- it was awesome and I shed 2% body fat during that time– but then Costa Rica and just now Vegas– I need to go primal again for the 30 day challenge and it’s great to have the community of support… Also, I have had a couple of days to get mentally prepared.. perfect timing- I need to focus at work and we go to Cabo on Oct. 8- a few parties and activities planned in the next month and that is truly the challenge.. We can all do this if we stick together and support one another-GROK ON!

    David Olan wrote on September 6th, 2010
  24. My already natural caveman and I, have been eating this way for two months, thanks to caveman son. LOVE IT! No more pain in my knee that has OA in it. I launched a blog about it, I’m so excited! Check it out. See you in the arena!

    Dana Zia wrote on September 6th, 2010
  25. I am in too. I did my own “challenge” for 30 days starting in May. I only lost a couple of pounds but felt better: more energetic, and just in general. I added a little corn and rice back in with bad results. I actually think I am allergic to them. Rashy, itchy, burning skin and nasal congestion is back, along with a rapid heart beat right after eating those foods. I am looking forward to really making huge progress with my weight and overall health starting tomorrow! Oh, and I just want to add, Mark, I was really angered reading that one person who posted stuff about you in it for the money and he/she might just not follow this site anymore. Lots of people appreciate you and the work you put into helping people live healthier, more satisfying lives. I esp. appreciate how well you research things. Thank you!!!

    Vanessa wrote on September 6th, 2010
  26. Oh, and just need to add to my already lengthy post above that one of the things I love the most about you and primal living is the FUN. I am not in my thirties or forties anymore, but I started kicking a soccer ball in my backyard and playing frisbee with my husband after dinner and enjoying life more because of how fun you make things sound.

    Vanessa wrote on September 6th, 2010
  27. Count me in!!!

    Carla wrote on September 6th, 2010
  28. I’m looking forward to the challenge. I’ve ordered my kit and hope it ships tomorrow…so I may be a bit behind the curve – but I’ll give it my best!

    Sherilin wrote on September 6th, 2010
  29. My first 30-day since reading the book. Looking forward to it!

    Jeff wrote on September 6th, 2010
  30. Is there a separate site for the challenge information? I’ve been looking this morning and can’t seem to find it. Thanks!

    Sherilin wrote on September 7th, 2010
    • I don’t think so. Remember it’s only 8 am out here on the west coast. I’m excited too.

      Kit Perkins wrote on September 7th, 2010
      • Thanks…you’d think I’d remember that since we just moved from Alaska! :)

        Sherilin wrote on September 7th, 2010
  31. Just found out about this! I’m in! :)

    Ed wrote on September 7th, 2010
  32. Starting off with a sprained knee but going to go all in!

    Sandy wrote on September 7th, 2010
  33. I am signed up for the contest!!!

    Laura wrote on September 9th, 2010
  34. Any Primals in Down-town Toronto?
    I’m looking for primals to play / exercise with!

    Joel wrote on October 27th, 2010

Leave a Reply

If you'd like to add an avatar to all of your comments click here!

© 2016 Mark's Daily Apple

Subscribe to the Newsletter and Get a Free Copy
of Mark Sisson's Fitness eBook and more!