Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
1 Sep

Announcement: The Primal Blueprint 30-Day Challenge Begins September 7

Boy, oh, boy am I excited about what this next month holds for MDA readers. This year’s 30-Day Challenge (September 7 – October 6) will be all about aligning your lifestyle behaviors with each of the 10 Primal Blueprint Laws. There will be contests and giveaways each day. I’ve lined up some great sponsors this year. I’ll save most of the details for next Tuesday (come back from Labor Day weekend ready to get Primal!) but I will say this: I’ll be giving away an entire cow courtesy of U.S. Wellness, an assortment of unwieldy (and wieldy) Primal fitness gear, Primal foods, Primal toys, and maybe even a Grok spear, totaling over $10,000 in value. And see below for today’s pre-challenge contest.

You don’t have to sign-up to take part in the challenge. Everyone is welcome. But there are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win that cow, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your relatives at the labor day barbecue this weekend. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food, like fresh Alaskan Salmon (which I am not yet at liberty to say whether or not will be one of the prizes. Okay fine, it will).

5. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

6. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You now have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you’ve already placed your Primal Leap order and wish to make a change feel free to contact my office at 888-774-6259 and I’ll make good on this offer.

Pre-Challenge Contest (It’s a Double Contest, All the Way!)

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could…. it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a $100 gift certificate good for any Primal product(s) on Everyone is eligible. You have until the end of Friday to enter.

But wait, the meat parade is rounding the bend…

September is also U.S. Wellness’s 10th Anniversary, and they’re running contests all month long as well, starting with a batch of 10 grass-fed goodies, just for commenting on their most recent blog post. So hit their blog up now, unless you just hate grass fed steak, tallow, bone marrow, pemmican meat snacks, butter and ribs.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Yeah! Signed up for the newsletter. This is exciting.

    Mimi (Damn the Freshman 15) wrote on September 1st, 2010
  2. I’m definitely looking forward to this! I’ve been thinking of going primal for several months, and am finally going to use this 30 day challenge as my jumping off point!

    Brandon wrote on September 1st, 2010
  3. Count me in! I’ve been waiting for this since I started reading MDA early this year!

    I just signed up for the US Wellness newsletter.

    I’m excited though quite sad it’s highly impossible for you to deliver the COW to Dubai (where I live!) :-)

    Grace @ Sandier Pastures wrote on September 1st, 2010
  4. Hey, I just started going primal after getting mark’s book, and some crazy things started happening. After 2 or 3 days, I started waking up well before my alarm, maybe an hour after sunrise. I started exercising (low intensity, a lot of hiking around a local lake with a few fitness stations on the trail), i got a tan ( I really didn’t realize how little time I had been spending outdoors), started connecting with nature and all-around feeling great. within a few days, I saw a noticeable increase in muscle mass (possibly due to a decrease in body fat due to my new low low carb diet). I feel like a new person and it’s only been a week and a half. I’m all in for the Challenge, bring it!

    jeff wrote on September 1st, 2010
  5. Hey Mark, looking forward to the challenge this year. Wanted to check out the PBF but I’m already subscribed, is there a way around this?

    Ryan wrote on September 1st, 2010
    • Every MDA newsletter provides access to PBF. Check the one that was sent to you yesterday.

      Mark Sisson wrote on September 2nd, 2010
  6. Sadly, I will be having hernia surgery halfway through, so my ability to move like grok will be severely curtailed for a couple of months. Boo.

    Lojasmo wrote on September 2nd, 2010
    • but you can EAT like grok! good luck–hope it goes well.

      kelle wrote on September 2nd, 2010
  7. so excited. I need a formal challenge to get back on track.

    moonablaze wrote on September 2nd, 2010
  8. The only prize I want from this is my health back. How is it that I know what to do but find myself off track so often?

    Thanks for the US Wellness website. I will be placing a big order from them today.

    Ken wrote on September 2nd, 2010
  9. Thanks for the great opportunity to jumpstart, not sure why I need prizes to motivate on something that should provide health, happiness, and hot abs. Thanks for providing the additional incentive!

    Dana wrote on September 2nd, 2010
  10. I just finished reading The Primal Blueprint and am ready for a change. I really need it.

    George wrote on September 2nd, 2010
  11. Uggh.. survey says that waist circumference challenge occurs in Filipino adult population. I’m putting this program to the test. I am hopeful for incredible results.

    Question: Mark .. The China Study discusses the increase occurrence of cancer when eating animal based protein… what are your thoughts on it.

    Joe wrote on September 2nd, 2010
  12. I’m In! I started 2 days ago and will be in for the duration. A spear, huh?

    Xfitter wrote on September 2nd, 2010
  13. What a great day, the first day of college football, and this challenge! I don’t care about prizes, but I do love the before and afters.

    MARK RIFFEE wrote on September 2nd, 2010
  14. even if i had a chance in winning, there’s no way you’re sending that cow all the way to me in the Caribbean… but i’ll be damned if i don’t take this challenge through to the end all the same!!! woo hooo!!!

    GiJoe76 wrote on September 2nd, 2010
  15. ps…. trying to get the wife and friends in on it too :)

    GiJoe76 wrote on September 2nd, 2010
  16. I have been very disciplined about the Primal Blueprint since discovering you only 3 weeks ago! I am already seeing results to my overweight – overcarbed body and am in for the challenge! Loving your book, by the way! I’ll be reviewing it on my blog soon!

    Michelle Hogan wrote on September 2nd, 2010
  17. I can’t wait! I have been making the transition (80% rule) to primal living for about a month now and am eager to go for 100%. I aim to track my progress during the 30-day challenge as scientifically as I may, tracking nutrition, activity, my body measurements, etc on while starting a blog to journal the experience and my adherence to the 10 laws (along with other primal thoughts in relation to the modern world).
    Thanks for all your efforts, Mark.

    primanimal wrote on September 2nd, 2010
  18. I am soo excited about this challenge!! Mark I cant begin to tell you what a revolution you are starting right here, right now. Grok on ladies and gentlemen, Grok on!

    Sandra wrote on September 2nd, 2010
  19. i’m totally on board with this. a friend of mine told me about pb a few months back and i’ve been making the change, but this i think will give me the push i need because i’ve seem to hit a wall and have stopped my weight loss.

    Amarie84 wrote on September 2nd, 2010
  20. Uh, so I have to give up my gummy bears??? Ok, this could be really good actually.

    Jessica wrote on September 2nd, 2010
  21. I’m about to start training for something rather big, so this comes at a perfect time for me. I’m in!

    msrachaelb wrote on September 2nd, 2010
  22. I’m in- this all makes perfect sense. Thanks, Mark!

    Lori wrote on September 2nd, 2010
  23. So PSYCHED!

    Been eating primally since June and doing Primal Blueprint Fitness/Workouts of the week since August.

    Following the blogosphere and #SPC2010 hashtag on Twitter to see how everyone else is doing!

    Took arm, waist, hip, thigh measurements yesterday, and curious to see what the numbers are at the end of the challenge!

    Family Grokumentarian wrote on September 2nd, 2010
  24. Cant wait! This will be my first time. I can barely stay primal for more than a week now. I’m starting today! and the best prize is getting my health back!!

    PoisonApple wrote on September 2nd, 2010
  25. So stoked- I went primal about this time last year-felt great!Also, I’m going to Vegas this weekend and Cabo on Oct. 8. Need to focus and get in fighting shape- I have some trials coming up and am actually doing pretty well now but need to push the next 30 days primally! Thanks for support! Dave O

    David Olan wrote on September 2nd, 2010
  26. I’m on Day 3 of my challenge already. Couldn’t wait until the 7th! I’m following the Whole30 guidelines for the first month, but I have a 200 day plan…taking me up to my 40th birthday!

    OneGoal wrote on September 2nd, 2010
  27. Ok, so here I go! Primal lifestyle here I come.

    Leslie Beuttell wrote on September 2nd, 2010
  28. I got a copy of The Primal Blueprint and the cookbook! I’m new to all of this, but I have lifted weights for 8 years and survives pre competition diets in the past. I’m excited to have an eating plan instead of a diet now!! Any advice on this 30 Day Challenge? I have no idea what to expect.


    Zach wrote on September 2nd, 2010
  29. Okay. Kids go back to school that day. I’m ready to Grok!

    Anita wrote on September 2nd, 2010
  30. Good timing. I’ve been a huge slacker and I’m back up in my weight and feeling like a bloated sack.

    Also, 3 months till the ski hill opens.. gotta get lean and strong for snowboarding. Gotta climb the sub peak this year finally!

    Arlo wrote on September 2nd, 2010
  31. I want to join in the challenge. I already have the Primal Blueprint book and the cook book. Any way to purchase just the Primal Leap Manual?

    Kathy Barrett wrote on September 2nd, 2010
  32. I am in and I am bring a friend, possibly two with me! I am very excited about this challange and look forward to the support from this group!

    Trish wrote on September 2nd, 2010
    • bringing – not bring :) I sound like I was trying to speak ‘cavegirl’

      Trish wrote on September 2nd, 2010
  33. Hey – you’ll be proud of me. I took the challenge to begin learning how to run and am now a successful mountain bike trail runner! I do karate and aerobics, but had never ran because treadmills and hard surfaces made my hip hurt. Now I run the mountain bike trails and love the challenges of jumping over logs and tangle roots. And rocks. Lots of rocks.

    Mary wrote on September 2nd, 2010
  34. I’m ready to go! I’m looking forward to the changes in my lifestyle. I just started following the rules and already I feel better. Win or lose I’m still winning.

    Mike D wrote on September 2nd, 2010
  35. I’m in! Signed up for the newsletter also.

    Momto3 wrote on September 2nd, 2010
    • The US Wellness newsletter, I mean. :)

      Momto3 wrote on September 2nd, 2010
  36. Primal Blueprint…check. PB Fitness…check. Vibrams…check. Let the challenge begin!

    John wrote on September 2nd, 2010
  37. I can’t wait! I did a 30 day challenge before and felt great… ate way too much fruit, so weight loss was minimal… but man I felt great! “Started” again today and am feeling good so far. Can’t wait for the motivation and the workouts… I’m just doing some walking and running after the kids right now.. caould use a swift kick :)

    Alicia wrote on September 2nd, 2010
  38. here we go again… another fun month of challenges and we’re off to an early start!

    Marti wrote on September 2nd, 2010

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