Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
1 Sep

Announcement: The Primal Blueprint 30-Day Challenge Begins September 7

Boy, oh, boy am I excited about what this next month holds for MDA readers. This year’s 30-Day Challenge (September 7 – October 6) will be all about aligning your lifestyle behaviors with each of the 10 Primal Blueprint Laws. There will be contests and giveaways each day. I’ve lined up some great sponsors this year. I’ll save most of the details for next Tuesday (come back from Labor Day weekend ready to get Primal!) but I will say this: I’ll be giving away an entire cow courtesy of U.S. Wellness, an assortment of unwieldy (and wieldy) Primal fitness gear, Primal foods, Primal toys, and maybe even a Grok spear, totaling over $10,000 in value. And see below for today’s pre-challenge contest.

You don’t have to sign-up to take part in the challenge. Everyone is welcome. But there are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win that cow, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your relatives at the labor day barbecue this weekend. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food, like fresh Alaskan Salmon (which I am not yet at liberty to say whether or not will be one of the prizes. Okay fine, it will).

5. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

6. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You now have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you’ve already placed your Primal Leap order and wish to make a change feel free to contact my office at 888-774-6259 and I’ll make good on this offer.

Pre-Challenge Contest (It’s a Double Contest, All the Way!)

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could…. it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a $100 gift certificate good for any Primal product(s) on Everyone is eligible. You have until the end of Friday to enter.

But wait, the meat parade is rounding the bend…

September is also U.S. Wellness’s 10th Anniversary, and they’re running contests all month long as well, starting with a batch of 10 grass-fed goodies, just for commenting on their most recent blog post. So hit their blog up now, unless you just hate grass fed steak, tallow, bone marrow, pemmican meat snacks, butter and ribs.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. Woot! I’m so in. I’m making all my friends do it with me, so we can all support each other and keep each other on track. Can’t wait for the contests and prizes too! Thanks, Mark!

    Sandra1976 wrote on September 1st, 2010
    • Let’s do this~!

      Johnny wrote on September 3rd, 2010
  2. So looking forward to this!! My friend and I going to challenge each other!

    Terri Z wrote on September 1st, 2010
  3. Ive been slacking off a little lately and this is just what I need to get myself back on the Primal wagon!

    Melyssa wrote on September 1st, 2010
    • Definitely in the same boat Melyssa! I have been taking care of my mom after a little motorcycle spill so used the no-time excuse to slack on good foods. This will be perfect motivation to get back on track and stay there!

      Mlkrone wrote on September 1st, 2010
      • Another one in the same boat. My wife had a heart attack a few weeks ago (at the age of 26) and we’ve been moving house, so I’ve slacked off badly.

        Back to work in the office and a routine, plus a challenge, should kick me back on track.

        Joe wrote on September 2nd, 2010
      • Awesome of you to devote time to your mom…hope she gets better soon. I was just commenting to my friends this morning that not having electricity for 4 days has motivated me to clean out the fridge and stock it right this time. Island life is the best!! Good luck to all on the challenge.

        Peg wrote on September 2nd, 2010
  4. newsletter signup: done!
    The wellness contest must be popular, I’m still waiting for the blog post to load.

    Ely wrote on September 1st, 2010
  5. Done and done. Can’t wait for the Primal Challenge to start!

    Jenn wrote on September 1st, 2010
  6. This came at just the right time! I actually got my husband on board with doing a 30 Primal Challenge and this is just butter on the top. I just ordered the cookbook and I can’t wait for it to come in!

    Liz J wrote on September 1st, 2010
    • Oh, and I also signed up for US Wellness Meat’s newsletter for the giveaway. 😀

      Liz J wrote on September 1st, 2010
  7. Never did the challenge publicly before. Thinking I am going to give it a shot this time. Went from 295 to 249 first Primal go around, then got off track and have petered back up to 265 this morning. Ready to throw down Primal style and get my happy butt down to 200lbs!

    goosef wrote on September 1st, 2010
  8. I’m so excited for this opportunity. Eagerly awaiting my receipt of the Primal Leap. Ready to push closer to goal weight and better health. :)

    Melissa Fritcher wrote on September 1st, 2010
  9. Can’t wait for the challenge and the added focus!! So excited for next week!!

    Lauren wrote on September 1st, 2010
  10. I’m into it this year!

    Lars1000 wrote on September 1st, 2010
  11. Pre Challenge contest!? Right outside my door? It’s so beautiful! It’s almost a TRIPLE contest. WHAT DOES IT MEAN!?

    Tom wrote on September 1st, 2010
  12. Looking forward to this. Now I just need to find some Primal buddies.

    Chris wrote on September 1st, 2010
  13. love the double rainbow reference. it’s primal challenge month every month, but let’s do this!

    mike wrote on September 1st, 2010
  14. This is exactly what I needed! Today especially! Thanks Mark!!!!

    Ladyhorn wrote on September 1st, 2010
  15. WHAT DOES IT MEAN?! :)

    I need a double-rainbow shirt.

    Anyhow, I am so in! I bet I can get my husband to do this, too.

    Monica wrote on September 1st, 2010
  16. Hubby & I are goin’ for the cow!!! Will rally all of my CF gym buddies, too! ~Karyn

    Karyn wrote on September 1st, 2010
  17. I’m in! Perfect timing with the start of the school year and my new job.

    Heidi wrote on September 1st, 2010
  18. I’m in! on page 220 of the blueprint and can’t wait! Although most of my workouts will continue to be crossfit endurance at least until racing season is over


    Tim B wrote on September 1st, 2010
  19. Awesome stuff Mark! I signed up for the US Wellness Meats newsletter so it looks like I got a shot at winning a prize already – awesome.

    I am going to Chi-Town this weekend to visit my bro. He is not primal but is very interested in it and LOVES to talk with me about it. I will tell him all about the contests and who knows – maybe before I leave to go back to GR he will take the primal leap himself. Some of his buddies are also interested but they just haven’t made the leap yet – patience…

    Primal Toad wrote on September 1st, 2010
  20. Mark,

    I’m not just going to lurk this year and watch everyone else win a contest! Can’t wait for the “games” to begin!

    I have been following the primal blueprint for just over a year and have lost about 35 pounds. I look younger and weight the same that I did in college when I was playing basketball. Thanks for the inspiration.


    David Grim wrote on September 1st, 2010
  21. Do you have to be in the US to enter?

    Katherine wrote on September 1st, 2010
    • Anyone can participate in the challenge. For some contests if you live outside the U.S. the contest prize may change. Some sponsors won’t ship (very heavy) items across the world. In these cases a prize of equal value will be given. Stay tuned for all the details.

      Mark Sisson wrote on September 1st, 2010
      • perfect timing leaving for a mini vacation to fla on oct 7 th . Goal is to lose 10-12 lbs and see a sixer

        bobinski wrote on September 1st, 2010
      • Lovely, thanks. I am ready and raring to go!

        Katherine wrote on September 5th, 2010
  22. I’ve been looking forward to this for months, and will be 3 weeks into it before you even start. :)

    My friends all think I’m crazy, though.

    Melody wrote on September 1st, 2010
  23. I’m looking for this. I been having some cheats lately (sugar, not grains, but still…) and I really want to jump start my fitness and weight loss again! Thank you, Mark!

    Debra wrote on September 1st, 2010
  24. I am SO ready for this challenge – I need it too.

    Jay wrote on September 1st, 2010
  25. Just in case you need further encouragement would-be Grokkers my Dad just phoned – he’s now below 195 lbs (30 lbs gone) since ‘modifying’ his diet, as he likes to call it, about 4 months ago!

    Best news though his OA in the knees is a zillion times better, down to one tablet a day and walked all around London at the weekend without difficulty!

    He also proudly told me he’s been able to do some sprints on his bike now, standing up out of the saddle on his way to and from work :-) (born 1945!).

    Kelda wrote on September 1st, 2010
  26. Count me in! I’ll spend the holiday weekend being good in preparation for the challenge :-)

    September wrote on September 1st, 2010
  27. I’m in!! This will be my first 30 Day Challenge; I’m doing Warrior Dash next month, so this will be the perfect way to prepare :)

    Julia wrote on September 1st, 2010
    • did the Dash a cpl wks ago. you are SO gonna love it. Was some of the best fun I had in years! Have fun & good luck with it. don’t forget to post how you did :)
      Oh ya, I’m in for the Challenge too. This time my goal is fighting the sugar demon & fitness fitness fitness!
      grokitty grok grok GROK

      Peggy wrote on September 1st, 2010
  28. This marks the end of my first month on primal and I’ve lost 12 pounds! Cannot wait to challenge myself even more, bring it on!!!

    Kelli wrote on September 1st, 2010
  29. Done! Mentally prepping for the challenge!

    DUFF wrote on September 1st, 2010
  30. Signed up for the newsletter, too. Luckily, I can also get grass-fed beef and pastured lamb, goat, and chicken (+eggs) at my local farmers market.

    Aaron Blaisdell wrote on September 1st, 2010
  31. I’m so totally IN! However, I’ve got a slight cheat… Just starting a food allergy elimination diet today so I’m medically forced to avoid gluten grains! Unfortunately, I’ve also got to avoid eggs, beef, and dairy plus other random fruits, vegetables and spices. Lots of turkey and chicken for me this month! But I’ve been keeping my carbs under 75g for so long, this challenge will be like cake… er… like steak!! Grok on!

    gilliebean wrote on September 1st, 2010
  32. Yeah, I’m in for this. Also signed up for the US Wellness newsletter.

    VelocityRD wrote on September 1st, 2010
  33. I can’t wait for the challenge. I’ve committed to starting today, but I’ll stock up on things over the weekend and review the PBF. Thanks!

    Primal Hound wrote on September 1st, 2010
  34. Signed up and can’t wait! 😀

    Sandy wrote on September 1st, 2010
  35. Okay, I am in! I will be on vacation for the first few days of the challenge, but at great resorts with hiking trails and local food, so I should be able to keep primal was on vacay!!

    Janine wrote on September 1st, 2010
  36. I’m so ready for this!! I’ve been eating primal since February but slipped during the last couple of months. This challenge is just what I need to get back on the wagon and reach my goals. I’ve even convinced my roommate to do it with me. We’ve actually started the transition this week to get over that first week hump before that actual challenge begins. By next week we should be feeling great and ready to take on all of the Primal Laws and hopefully win some prizes.

    Brittany wrote on September 1st, 2010
  37. This is getting me so excited!

    CaveWarlock wrote on September 1st, 2010
  38. I am so in! I needed a kick in the butt to get back on track! And I’m going to talk my husband into doing this too!

    Cupboard Love wrote on September 1st, 2010
  39. How much money are you making from each person that signs up to the website, or do you get a portion of the sales? This site is slowly becoming a money making scheme and I’m starting to lose interest in the direction it is heading. After only a year of reading it may be time to move on.

    Bill wrote on September 1st, 2010
    • I don’t think this is a fair comment, Bill. Mark clearly puts countless hours into the work he does here, and he is entitled to make a living. I also doubt that his staff works for free. You can still learn anything you want about the Primal Blueprint, for free, on this site. He also just gave away a 92 page e-book that was clearly the product of much research and effort.

      There is no hard sell here. You, me, and everyone else are free to buy, or not buy, his products. I have spent a total of $18.00 on PB products (for the Primal Blueprint” book). I’m more than happy with the return on the investment.

      And, assuming Mark does get something back from U.S. Wellness, what would be wrong with that, as long as they provide quality products? Its pretty much the new business model for a lot of persons, and not necessarily a “scheme.”

      Duncan wrote on September 1st, 2010
    • Seriously???? I’ve never found a source w/ more free, easily accessible, awesome and life changing info than here on mda. Just a/b everything you can buy (which really is not all that much) is also shared for free somewhere on the blogs or in the forums, and this is no secret. There is never any pressure to buy or select Mark created products, and loads of other products/brands for various things (supps, books, etc) are recommended w/out censorship in the forums here all the time.

      I’m really shocked to read this comment. If mda can make a buck by me clicking a link here and there–I say yay!!! Glad I’m supporting an AMAZING cause!!

      FairyRae wrote on September 1st, 2010
    • So Mark is supposed to just hang out here and put endless hours of work in so that you can get free information because you don’t want to spend the $ 10 to buy his book or order through his link? Don’t be ridiculous man. You’re not entitled to anything… The fact that you get such incredible cutting edge information for free is a godsend. Mark provides an incredible mostly FREE service, and he deserves to be compensated heavily for the service he is giving to people. If you don’t value what he gives you, through his teachings and through the community then maybe it IS time to move on. Go and leech somewhere else.

      Brett wrote on September 1st, 2010
    • I bought his book used at Powell’s in Portland… Sorry, Mark…

      But I am planning on buying your kit soon!

      Bill, of course this website is about making money! It’s his BUSINESS! He’s not Ghandi or Mother T… He’s not just here to comfort our fat and unhealthy bodies and minds. Then again, he’s also not some predatory marketer either, he is doing GOOD! You’re just jealous of his personal and professional success!

      Matt wrote on September 2nd, 2010
      • Thanks for the defense, guys.

        I’m not sure what’s wrong with making money. In any case, no, I won’t be paid money by any of the sponsors to feature their products. I may end up getting a few freebies from sponsors (hey, I like Primal gear, too!) in addition to the dozens of prizes I’m lining up to give away.

        It’s a win, win, win as far as I’m concerned. I get to help people get Primal and maybe draw a few new readers to MDA, readers get a chance to win some really cool stuff, and sponsors get a chance to have their stuff seen by readers who might be interested in their products.

        Only products I can get behind will be featured on MDA.

        Mark Sisson wrote on September 2nd, 2010
        • Can’t please em all. Keep up the good work.

          Grok wrote on September 4th, 2010
        • Wow. This site is one of the few sites that specifically lists sponsored posts. As an avid blog reader and decade-long blogger, I can attest that few sites do clarify sponsorships as well as yours.

          If people are cheapskates, they’ll end up getting what they paid for.

          As for me, you have my 80 bits.

          A.B. Dada wrote on September 5th, 2010

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