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Let me introduce myself. My name is Mark Sisson. Iโ€™m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything weโ€™ve assumed to be true about health and wellness...

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September 01, 2010

Announcement: The Primal Blueprint 30-Day Challenge Begins September 7

By Mark Sisson
191 Comments

Boy, oh, boy am I excited about what this next month holds for MDA readers. This year’s 30-Day Challenge (September 7 – October 6) will be all about aligning your lifestyle behaviors with each of the 10 Primal Blueprint Laws. There will be contests and giveaways each day. I’ve lined up some great sponsors this year. I’ll save most of the details for next Tuesday (come back from Labor Day weekend ready to get Primal!) but I will say this: I’ll be giving away an entire cow courtesy of U.S. Wellness, an assortment of unwieldy (and wieldy) Primal fitness gear, Primal foods, Primal toys, and maybe even a Grok spear, totaling over $10,000 in value. And see below for today’s pre-challenge contest.

You don’t have to sign-up to take part in the challenge. Everyone is welcome. But there are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win that cow, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your relatives at the labor day barbecue this weekend. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food, like fresh Alaskan Salmon (which I am not yet at liberty to say whether or not will be one of the prizes. Okay fine, it will).

5. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

6. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You now have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you’ve already placed your Primal Leap order and wish to make a change feel free to contact my office at 888-774-6259 and I’ll make good on this offer.

Pre-Challenge Contest (It’s a Double Contest, All the Way!)

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could…. it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a $100 gift certificate good for any Primal product(s) on PrimalBlueprint.com. Everyone is eligible. You have until the end of Friday to enter.

But wait, the meat parade is rounding the bend…

September is also U.S. Wellness’s 10th Anniversary, and they’re running contests all month long as well, starting with a batch of 10 grass-fed goodies, just for commenting on their most recent blog post. So hit their blog up now, unless you just hate grass fed steak, tallow, bone marrow, pemmican meat snacks, butter and ribs.

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191 Comments on "Announcement: The Primal Blueprint 30-Day Challenge Begins September 7"

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Sandra1976
Sandra1976
6 years 28 days ago

Woot! I’m so in. I’m making all my friends do it with me, so we can all support each other and keep each other on track. Can’t wait for the contests and prizes too! Thanks, Mark!

Johnny
Johnny
6 years 26 days ago

Let’s do this~!

Terri Z
Terri Z
6 years 28 days ago

So looking forward to this!! My friend and I going to challenge each other!

Melyssa
Melyssa
6 years 28 days ago

Ive been slacking off a little lately and this is just what I need to get myself back on the Primal wagon!

Mlkrone
6 years 28 days ago

Definitely in the same boat Melyssa! I have been taking care of my mom after a little motorcycle spill so used the no-time excuse to slack on good foods. This will be perfect motivation to get back on track and stay there!

Joe
6 years 27 days ago

Another one in the same boat. My wife had a heart attack a few weeks ago (at the age of 26) and we’ve been moving house, so I’ve slacked off badly.

Back to work in the office and a routine, plus a challenge, should kick me back on track.

Peg
Peg
6 years 27 days ago

Awesome of you to devote time to your mom…hope she gets better soon. I was just commenting to my friends this morning that not having electricity for 4 days has motivated me to clean out the fridge and stock it right this time. Island life is the best!! Good luck to all on the challenge.

Ely
Ely
6 years 28 days ago

newsletter signup: done!
The wellness contest must be popular, I’m still waiting for the blog post to load.
๐Ÿ™‚

Jenn
Jenn
6 years 28 days ago

Done and done. Can’t wait for the Primal Challenge to start!

Liz J
Liz J
6 years 28 days ago

This came at just the right time! I actually got my husband on board with doing a 30 Primal Challenge and this is just butter on the top. I just ordered the cookbook and I can’t wait for it to come in!

Liz J
Liz J
6 years 28 days ago

Oh, and I also signed up for US Wellness Meat’s newsletter for the giveaway. ๐Ÿ˜€

goosef
goosef
6 years 28 days ago

Never did the challenge publicly before. Thinking I am going to give it a shot this time. Went from 295 to 249 first Primal go around, then got off track and have petered back up to 265 this morning. Ready to throw down Primal style and get my happy butt down to 200lbs!

Melissa Fritcher
6 years 28 days ago

I’m so excited for this opportunity. Eagerly awaiting my receipt of the Primal Leap. Ready to push closer to goal weight and better health. ๐Ÿ™‚

Lauren
Lauren
6 years 28 days ago

Can’t wait for the challenge and the added focus!! So excited for next week!!

Lars1000
6 years 28 days ago

I’m into it this year!

Tom
6 years 28 days ago

Pre Challenge contest!? Right outside my door? It’s so beautiful! It’s almost a TRIPLE contest. WHAT DOES IT MEAN!?

Julia
6 years 28 days ago

So intense!

gilliebean
6 years 28 days ago

Tom, for the win! ๐Ÿ˜‰

Kristin J
6 years 28 days ago

All the way! OMG!

Chris
6 years 28 days ago

Looking forward to this. Now I just need to find some Primal buddies.

mike
6 years 28 days ago

love the double rainbow reference. it’s primal challenge month every month, but let’s do this!

Ladyhorn
Ladyhorn
6 years 28 days ago

This is exactly what I needed! Today especially! Thanks Mark!!!!

Monica
Monica
6 years 28 days ago

WHAT DOES IT MEAN?! ๐Ÿ™‚

I need a double-rainbow shirt.

Anyhow, I am so in! I bet I can get my husband to do this, too.

Karyn
Karyn
6 years 28 days ago

Hubby & I are goin’ for the cow!!! Will rally all of my CF gym buddies, too! ~Karyn

Heidi
Heidi
6 years 28 days ago

I’m in! Perfect timing with the start of the school year and my new job.

Tim B
6 years 28 days ago

I’m in! on page 220 of the blueprint and can’t wait! Although most of my workouts will continue to be crossfit endurance at least until racing season is over

excited!

Primal Toad
6 years 28 days ago

Awesome stuff Mark! I signed up for the US Wellness Meats newsletter so it looks like I got a shot at winning a prize already – awesome.

I am going to Chi-Town this weekend to visit my bro. He is not primal but is very interested in it and LOVES to talk with me about it. I will tell him all about the contests and who knows – maybe before I leave to go back to GR he will take the primal leap himself. Some of his buddies are also interested but they just haven’t made the leap yet – patience…

David Grim
6 years 28 days ago

Mark,

I’m not just going to lurk this year and watch everyone else win a contest! Can’t wait for the “games” to begin!

I have been following the primal blueprint for just over a year and have lost about 35 pounds. I look younger and weight the same that I did in college when I was playing basketball. Thanks for the inspiration.

David

Katherine
Katherine
6 years 28 days ago

Do you have to be in the US to enter?

Melody
Melody
6 years 28 days ago

I’ve been looking forward to this for months, and will be 3 weeks into it before you even start. ๐Ÿ™‚

My friends all think I’m crazy, though.

Debra
Debra
6 years 28 days ago

I’m looking for this. I been having some cheats lately (sugar, not grains, but still…) and I really want to jump start my fitness and weight loss again! Thank you, Mark!

Jay
Jay
6 years 28 days ago

I am SO ready for this challenge – I need it too.

Kelda
6 years 28 days ago

Just in case you need further encouragement would-be Grokkers my Dad just phoned – he’s now below 195 lbs (30 lbs gone) since ‘modifying’ his diet, as he likes to call it, about 4 months ago!

Best news though his OA in the knees is a zillion times better, down to one tablet a day and walked all around London at the weekend without difficulty!

He also proudly told me he’s been able to do some sprints on his bike now, standing up out of the saddle on his way to and from work ๐Ÿ™‚ (born 1945!).

September
September
6 years 28 days ago

Count me in! I’ll spend the holiday weekend being good in preparation for the challenge ๐Ÿ™‚

Julia
6 years 28 days ago

I’m in!! This will be my first 30 Day Challenge; I’m doing Warrior Dash next month, so this will be the perfect way to prepare ๐Ÿ™‚

Peggy
Peggy
6 years 28 days ago

did the Dash a cpl wks ago. you are SO gonna love it. Was some of the best fun I had in years! Have fun & good luck with it. don’t forget to post how you did ๐Ÿ™‚
Oh ya, I’m in for the Challenge too. This time my goal is fighting the sugar demon & fitness fitness fitness!
grokitty grok grok GROK

Kelli
Kelli
6 years 28 days ago

This marks the end of my first month on primal and I’ve lost 12 pounds! Cannot wait to challenge myself even more, bring it on!!!

DUFF
DUFF
6 years 28 days ago

Done! Mentally prepping for the challenge!

Aaron Blaisdell
6 years 28 days ago

Signed up for the newsletter, too. Luckily, I can also get grass-fed beef and pastured lamb, goat, and chicken (+eggs) at my local farmers market.

gilliebean
6 years 28 days ago

I’m so totally IN! However, I’ve got a slight cheat… Just starting a food allergy elimination diet today so I’m medically forced to avoid gluten grains! Unfortunately, I’ve also got to avoid eggs, beef, and dairy plus other random fruits, vegetables and spices. Lots of turkey and chicken for me this month! But I’ve been keeping my carbs under 75g for so long, this challenge will be like cake… er… like steak!! Grok on!

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[…] Original post by Mark Sisson […]

VelocityRD
VelocityRD
6 years 28 days ago

Yeah, I’m in for this. Also signed up for the US Wellness newsletter.

Primal Hound
Primal Hound
6 years 28 days ago

I can’t wait for the challenge. I’ve committed to starting today, but I’ll stock up on things over the weekend and review the PBF. Thanks!

Sandy
Sandy
6 years 28 days ago

Signed up and can’t wait! ๐Ÿ˜€

Janine
Janine
6 years 28 days ago

Okay, I am in! I will be on vacation for the first few days of the challenge, but at great resorts with hiking trails and local food, so I should be able to keep primal was on vacay!!

Brittany
Brittany
6 years 28 days ago

I’m so ready for this!! I’ve been eating primal since February but slipped during the last couple of months. This challenge is just what I need to get back on the wagon and reach my goals. I’ve even convinced my roommate to do it with me. We’ve actually started the transition this week to get over that first week hump before that actual challenge begins. By next week we should be feeling great and ready to take on all of the Primal Laws and hopefully win some prizes.

CaveWarlock
CaveWarlock
6 years 28 days ago

This is getting me so excited!

Cupboard Love
6 years 28 days ago

I am so in! I needed a kick in the butt to get back on track! And I’m going to talk my husband into doing this too!

Bill
Bill
6 years 28 days ago

How much money are you making from each person that signs up to the website, or do you get a portion of the sales? This site is slowly becoming a money making scheme and I’m starting to lose interest in the direction it is heading. After only a year of reading it may be time to move on.

Duncan
Duncan
6 years 28 days ago
I don’t think this is a fair comment, Bill. Mark clearly puts countless hours into the work he does here, and he is entitled to make a living. I also doubt that his staff works for free. You can still learn anything you want about the Primal Blueprint, for free, on this site. He also just gave away a 92 page e-book that was clearly the product of much research and effort. There is no hard sell here. You, me, and everyone else are free to buy, or not buy, his products. I have spent a total of $18.00 on… Read more »
FairyRae
FairyRae
6 years 28 days ago
Seriously???? I’ve never found a source w/ more free, easily accessible, awesome and life changing info than here on mda. Just a/b everything you can buy (which really is not all that much) is also shared for free somewhere on the blogs or in the forums, and this is no secret. There is never any pressure to buy or select Mark created products, and loads of other products/brands for various things (supps, books, etc) are recommended w/out censorship in the forums here all the time. I’m really shocked to read this comment. If mda can make a buck by me… Read more »
Brett
Brett
6 years 28 days ago
So Mark is supposed to just hang out here and put endless hours of work in so that you can get free information because you don’t want to spend the $ 10 to buy his book or order through his link? Don’t be ridiculous man. You’re not entitled to anything… The fact that you get such incredible cutting edge information for free is a godsend. Mark provides an incredible mostly FREE service, and he deserves to be compensated heavily for the service he is giving to people. If you don’t value what he gives you, through his teachings and through… Read more »
Matt
Matt
6 years 27 days ago

I bought his book used at Powell’s in Portland… Sorry, Mark…

But I am planning on buying your kit soon!

Bill, of course this website is about making money! It’s his BUSINESS! He’s not Ghandi or Mother T… He’s not just here to comfort our fat and unhealthy bodies and minds. Then again, he’s also not some predatory marketer either, he is doing GOOD! You’re just jealous of his personal and professional success!

Sarah Due
Sarah Due
6 years 28 days ago

Can’t wait for this to start! Grok on everyone =)

Rob
6 years 28 days ago

Mark-
Perfect timing with this contest! I am in all the way!

Nate
Nate
6 years 28 days ago

suuuuuuuuubbbbbbb-scribed ๐Ÿ˜€

Jennifer
Jennifer
6 years 28 days ago

signed up for newsletter

TBNorwood
6 years 28 days ago

Iโ€™m really excited and Iโ€™m getting everyone I can to join in on the fun!

Primal pup
Primal pup
6 years 28 days ago

So stoked and ready to go full out Primal. Me and my greys want that cow!

Garrett
Garrett
6 years 28 days ago

Really looking forward to it!!

Jason
6 years 28 days ago

I’ve been gone far too long and have gone far too astray. A challenge is what I need to get my ass back on track.

Alta
6 years 28 days ago

Sounds like a great opportunity!

Erik
Erik
6 years 28 days ago

I look forward to the challenge. This will be my first, while I have been eating paleo with a cheat or two a week I have often wondered how long I could go.

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