Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
6 Sep

Announcement: The 2011 Primal Blueprint 30-Day Challenge Begins September 12

Who’s up for a challenge? I hope all of you are ready to get Primal because it’s that time of year again. Next Monday, September 12, marks the first the day of this year’s annual Primal Blueprint 30-Day Challenge!

If you are a longtime reader you know what to expect: 30 days of contests, prizes, reader-created content, feature articles and motivation to help you get and stay Primal for life. The format may change a little this year, but the results won’t. So start gearing up for the festivities. It’s going to be a fun ride.

Hey, did I mention there will be Primal prizes? Thousands of dollars of Primal food, fitness gear and gadgets will be given away to MDA readers. And since I hate to make you wait, see below for today’s pre-challenge contest courtesy of U.S. Wellness.

But first, some details: You don’t have to sign-up to take part in the challenge. Everyone is welcome. Just like last year here are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win this year’s grand prize, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your friends and relatives. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food. And for an easy way to spread the word…

5. Grab the 30-Day Challenge flyer and pass it on to friends: Download the 30-Day Challenge flyer here. Keep it handy for a constant reminder of the challenge details. Email it to your entire email address book (people love that). And maybe print out a couple hundred of them and clandestinely lay them around the office at opportune moments.

Primal Blueprint 30-Day Challenge

6. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

7. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you already own the books you can opt for the latter package. Call 888-774-6259 (or 310-317-4414) and we’ll set you all up.

Pre-Challenge Contest

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could… it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a Bacon Bonanza prize package which is comprised of all this bacony goodness:

  • Beef Bacon
  • Sugar Free Beef Bacon
  • Beef Bacon Tips
  • Sugar Free Beef Bacon Tips
  • Pork Bacon
  • Sugar Free Pork Bacon
  • Pork Bacon Ends
  • Sugar Free Pork Bacon Ends

Only U.S. residents are eligible. You have until the end of Friday to enter. A winner will be chosen at random and emailed to arrange for delivery.

While there can only be one Bacon Bonanza winner, everyone is a winner with this special promo code: uswmeats. Visit U.S. Wellness and use the code to get a 15% discount on any order under 40 lbs (excludes sale items, volume discounts and bulk boxes) and is active until October 31. And don’t forget to check out U.S. Wellness on Facebook and YouTube. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. The timing of this couldn’t be better for me. My daughter and I have just gotten serious about being as primal as we can. Her doctor husband in 100% on board and so are their 4 kids. Once again timing is great as my 35 year high school reunion is October 13!!
    Bring it on Mark!

    Magic Fingers

    Donna Hoffman wrote on September 6th, 2011
  2. you’re on daddy grok. I am there!

    dasbutch wrote on September 6th, 2011
  3. I’ve been following this site and have gone CTP (cold turkey primal) since my holistic physician sent be at the end of May. I feel great, my body is changing, I’m losing weight PLUS we get contests and prizes? Life is good!!!

    Tristan wrote on September 6th, 2011
  4. I am sooooo ready!!!

    Heather wrote on September 6th, 2011
  5. I must be an idiot. How do we sign up for the 30 day challenge?

    matt wrote on September 6th, 2011
    • “You don’t have to sign-up to take part in the challenge.”

      Mark Sisson wrote on September 6th, 2011
      • I gotcha now. I thought you meant we could do it on our own. You meant nobody has to sign up though right?

        matt wrote on September 6th, 2011
  6. Yay! I was waiting and wondering when the next Challenge would be. When it starts I will be in Alaska for a week visiting my daughter and son-in-law who live in Kodiak. There will be plenty of fresh Primal food and interesting places to hike to get my Grok on.

    I am going to start recruiting now!

    Vanessa wrote on September 6th, 2011
  7. I just decided to drop grains completely from my diet (I’ve pretty much been eating primal except for about a serving of grain a day), so this comes at a good time.

    Lisa C wrote on September 6th, 2011
  8. Stoked :-D

    GailQB wrote on September 6th, 2011
  9. Wow! Squatting to poop is a mini challenge. I wonder who will be the first to brag about fulfilling that one?

    Andrea wrote on September 6th, 2011
    • er. me. sorry Primal Toad !

      GailQB wrote on September 6th, 2011
  10. I was wondering if there would be another Primal Challenge!! GROK ON!!!

    Joanne - The Real Food Mama wrote on September 6th, 2011
  11. You just made my day Mark! I’ve been reading your blog for nearly a year now and this will be first chance to try the challenge. Very excited.

    Gabrielle wrote on September 6th, 2011
  12. signed up for the newsletter and ready to go.

    Vanessa wrote on September 6th, 2011
  13. Ok, I just signed up for the newsletter (and hopefully some free bacon!).

    I’ve been lurking around here for a few months now. Time to see how Primal I can get!

    BeccainSC wrote on September 6th, 2011
  14. Perfect timing! I had just started my own personal recommitment to eating/living by Primal principles yesterday (and yes, already got a little dose of carb flu happening). :-(

    It will be great to have the encouragement of the mass challenge to keep me strong and steady. I’m excited!

    Sigi wrote on September 6th, 2011
  15. Perfect timing! My vegetarian house guest goes home on the 10th, so I can put the bread back in the freezer, put away the pasta and get back on track. I haven’t done one of these challenges before, so my biggest commitment will be to the exercise.

    marthat wrote on September 6th, 2011
  16. I’m going to give it a try, I don’t know if I will able to keep up with the fitness level but any increase is better then not doing any.

    Brenda Living Primal wrote on September 6th, 2011
  17. So excited! Going to do this for sure, i got a big cruise trip around the hawaiian islands in 2 months – mama gotta look good :D

    Plus…I’ve been feeling blah lately…Probably all the garbage ive been eating since i fell off the wagon. I’m super stoked to begin again and this is the perfect way to do it!

    Earthspirit wrote on September 6th, 2011
  18. I’ve signed up for the newsletter and looking forward to my first 30 Day Challenge. On the 12th I will be finishing week two of The Primal Leap. Great timing!

    TeaDub wrote on September 6th, 2011
  19. Can’t wait! Did this last year and it was so much fun! We are already working on a few family members and co-workers!

    Marjorie wrote on September 6th, 2011
  20. Wow! That means it’s been a year for me already, if anyone had asked I’d have said 4-5 months since I went primal… I started shortly before last years challenge. I’ve slacked off a little the past few month, a few non-gluten grains have snuck back into my life… Maybe this challenge will help me get back into the groove!

    Marie wrote on September 6th, 2011
  21. This sounds amazing! We’ve only been primal for a few weeks, and I feel like this will be an excellent way to figure things out.

    kaye wrote on September 6th, 2011
  22. Excellent. I feel like I am following primal perfectly, and don’t make any mistakes with it either.

    Naturally, from past experience, that can only mean one thing for me: I have a lot to learn.

    Hopefully this contest teaches me a few new things.

    AD wrote on September 6th, 2011
  23. In like flynn…Let the games begin!

    Dennis wrote on September 6th, 2011
  24. Like so many others have said, “perfect timing Mark!!” I was just getting ready to pursue my own challenge, but now I know I will have the support of my Primal community. In addition, I just had a huge fight with my chronic-cardio practicing sister who insisted that even though my tummy is smaller than hers, I can’t possibly be healthy enough to beat her in a 14 flight of stairs challenge. She remarked, after eating a “healthy” cheese free pizza crust that no one should ever follow a low-carb diet like the late Dr. Atkins, because after all, he died of heart disease. We were visiting, and on vacation, so I didn’t argue with her like I wanted to, but don’t worry, I plan on updating my family, including my sister, on my renewed strength through this challenge (I’ve been Primal for nearly two years now) and prove to them just how awesome I feel! Thank you Mark and all of you friends!

    Sara wrote on September 6th, 2011
  25. OOOOOO perfect timing, I just started going primal and DESPERATELY need people to keep me in check. Love the idea of the challenge! AND LOVE BACON!

    Abigaillyn wrote on September 6th, 2011
  26. Whoo to the Hoo! I think I’m a stumbler, if I understand the meaning correctly. And this is just what I need.

    I love the fats but need the progressive motivation that I think will come from the Challenge to make this work.

    First on list, asking my friend to join too.

    spk wrote on September 6th, 2011
  27. I am excited i want my GF to be as excited as I am. If she stayed with the challenge for 30 days. What can she expect as far as weight loss? She is not into meat but we can work around that part. Do you have any advise?

    JohnnyBolton wrote on September 6th, 2011
    • Honestly… get her to read some books. I had to read and relay PB, Good Calories, Bad Calories, and The Vegetarian Myth before my GF hooked. Better solution–> have HER read the books. If all else fails, show her the evidence of how well it is working for you!

      Jeff wrote on September 6th, 2011
  28. Awesome…this will be my first primal challenge. I can’t wait…gonna get my wife, and my family on board. Thank you very much for this!

    Jeff wrote on September 6th, 2011
  29. This couldn’t be better timing!! Count me in!

    Julie wrote on September 6th, 2011
  30. Perfect timing. Just moved out of my place and into the wilderness, and will be going paleo from here on out. Bring on the competition!

    Legend wrote on September 6th, 2011
  31. OK, OK. Been cheerfully — nay, joyfully! — eating Primal since mid-July with nary a desire to stray, but needing to “prod bottom”** a bit on the exercise. No excuses now, and no hostages.

    **Hat tip to Discworld author Terry Pratchett for a more genteel way to say “Kick A”

    KWM wrote on September 6th, 2011
  32. Let’s do this!!!

    Aaron (Grok Mendoza) wrote on September 6th, 2011
  33. I’m spit shining my Vibrams for this special occasion :P

    Aaron (Grok Mendoza) wrote on September 6th, 2011
  34. I need a good challenge.. I’ve been changing the way I eat for about three weeks so it is a good time for the challenge.. Thanks Mark..

    Greg wrote on September 6th, 2011
  35. Perfect timing! I’ve been reading the blog for maybe around half a year now and just picked up a copy of the Primal Blueprint so this’ll give me just enough time to plow through the book and really just dive into it.

    Rick wrote on September 6th, 2011
  36. Excellent timing! This will set me up perfectly for the (southern hemisphere) summer.
    Rock on, Mark, your site is the best. Thanks for all your work.

    Sharyn wrote on September 7th, 2011
  37. I always love a Challenge – sometimes it seems like that’s the only way I get things accomplished.
    Very excited about this!

    Shaun Somers wrote on September 7th, 2011
  38. I think I’ll pretty much be doing all of this anyway. Once you’ve been doing this long enough, it kind of becomes who you are rather than something you have to do.

    Josh Frey wrote on September 7th, 2011
  39. Hey mark, quick suggestion:
    If its possible, maybe you could have your website guys make it so we can post this even on facebook. Like a button of some sort. That could be a good thing for every article that comes out. Its much quicker to share that way

    josh singer wrote on September 7th, 2011
    • Click the “Share This” link at the bottom of the post, and then click “Facebook”.

      Mark Sisson wrote on September 7th, 2011
  40. by the way, Dr. Atkins died after falling on any icy sidewalk, NOT from any disease!

    Hopeless Dreamer wrote on September 7th, 2011

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