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Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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September 06, 2011

Announcement: The 2011 Primal Blueprint 30-Day Challenge Begins September 12

By Mark Sisson
271 Comments

Who’s up for a challenge? I hope all of you are ready to get Primal because it’s that time of year again. Next Monday, September 12, marks the first the day of this year’s annual Primal Blueprint 30-Day Challenge!

If you are a longtime reader you know what to expect: 30 days of contests, prizes, reader-created content, feature articles and motivation to help you get and stay Primal for life. The format may change a little this year, but the results won’t. So start gearing up for the festivities. It’s going to be a fun ride.

Hey, did I mention there will be Primal prizes? Thousands of dollars of Primal food, fitness gear and gadgets will be given away to MDA readers. And since I hate to make you wait, see below for today’s pre-challenge contest courtesy of U.S. Wellness.

But first, some details: You don’t have to sign-up to take part in the challenge. Everyone is welcome. Just like last year here are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win this year’s grand prize, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your friends and relatives. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food. And for an easy way to spread the word…

5. Grab the 30-Day Challenge flyer and pass it on to friends: Download the 30-Day Challenge flyer here. Keep it handy for a constant reminder of the challenge details. Email it to your entire email address book (people love that). And maybe print out a couple hundred of them and clandestinely lay them around the office at opportune moments.

Primal Blueprint 30-Day Challenge

6. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

7. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you already own the books you can opt for the latter package. Call 888-774-6259 (or 310-317-4414) and we’ll set you all up.

Pre-Challenge Contest

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could… it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a Bacon Bonanza prize package which is comprised of all this bacony goodness:

  • Beef Bacon
  • Sugar Free Beef Bacon
  • Beef Bacon Tips
  • Sugar Free Beef Bacon Tips
  • Pork Bacon
  • Sugar Free Pork Bacon
  • Pork Bacon Ends
  • Sugar Free Pork Bacon Ends

Only U.S. residents are eligible. You have until the end of Friday to enter. A winner will be chosen at random and emailed to arrange for delivery.

While there can only be one Bacon Bonanza winner, everyone is a winner with this special promo code: uswmeats. Visit U.S. Wellness and use the code to get a 15% discount on any order under 40 lbs (excludes sale items, volume discounts and bulk boxes) and is active until October 31. And don’t forget to check out U.S. Wellness on Facebook and YouTube. Grok on!

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242 Comments on "Announcement: The 2011 Primal Blueprint 30-Day Challenge Begins September 12"

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Clint White
Clint White
5 years 2 months ago

I’m pumped about this!!! Love challenges…

Mike
Mike
5 years 2 months ago

Could I possibly be the first commenter?? Wow. I am excited for the 2011 Challenege!! GROK ON!

Mike
Mike
5 years 2 months ago

I knew it was too good to be true…

Petros
Petros
5 years 2 months ago

LOL, there there Mike you’ll get it someday!

VelocityRD
VelocityRD
5 years 2 months ago

What if you’re already signed up for their newsletter? I get the weekly one.

kiss
kiss
5 years 2 months ago

I get the newsletter as well. Maybe sign up with another e-mail?

Deanna
Deanna
5 years 2 months ago

I’m already signed up for the weekly newsletter. I love reading it every time!

JennF
JennF
5 years 2 months ago

Yes! I’ve been wondering if you would be putting together a challenge this year. Last year’s was my first and I had so much fun!

Thanks for putting together another great month, Mark!

Shannon
5 years 2 months ago

I have so many friends who have expressed interest in going Primal, but haven’t committed to it yet ~ I’m forwarding this to all of them! No more excuses, time to get onboard!

Stefanie
5 years 2 months ago

YES! Can’t wait to see the contests this year!

Dzoldyinglei
Dzoldyinglei
5 years 2 months ago

Sugar free bacon?

For some reason that disturbs me slightly.

Like any true primal enthusiast, I need my bacon dripping with high-fructose syrup to even consider it bacon, let alone get any kind of pleasure from it.

Jessica
Jessica
5 years 2 months ago

I only recently became primal, but I already have a much flatter tummy. However it is inspiring my parents, who are carb addicts, to try this as well, so this challenge is perfect timing.

mikellini
mikellini
5 years 2 months ago

I just started eating primal too… been walking almost every night, not much time for anything else yet. Looks like good timing to dive in!

Alison Golden
5 years 2 months ago

Wow, has it been a year already? I was just jumping into Primal when this happened a year ago and it was way too overwhelming for me then. Perhaps this year I can keep on it now it’s second nature (almost ;-))

Crunchy Pickle
5 years 2 months ago

Same here! Where has the time gone?! Yep, ready for a good challenge this time…

Jasmine
Jasmine
5 years 2 months ago

I third your sentiment. Found this place last September, and have been slowly Primalizing my life since. As it’s my 25th coming up in two scant weeks, I’m on board this year. Here’s to another 25 years, hopefully much happier and healthier!

Donna
5 years 2 months ago

Whey protein powder would count as a processed food, correct?

Tatianna
5 years 2 months ago

I am wondering that also. Does Whey count as processed food?

Primal Kitchen's Family Grokumentarian

Wahoo!! I was hoping this was in the pipeline. Consider me IN! 😀

Shaun
Shaun
5 years 2 months ago

I’m pumped for this. I have been following a “Primal” diet/lifestyle for nearly 5 months and have lost 40lbs. However, in the last few weeks I have been slipping a bit. I’m going to use this to get me back in the groove. Thanks Mark for everything you do and for getting us motivated!

Sarah
5 years 2 months ago

YAY! I was hoping this was going to happen. Looking forward to a fun month!!

kai
kai
5 years 2 months ago

I don’t eat a lot of red meat but I am game..whoo

Mike
Mike
5 years 2 months ago

I was hoping for another challenge to give me the motivation. Did well for about a month-and-a-half beginning with last year’s challenge, then fell (badly) off the wagon. Time to give it another go.

Magnus
Magnus
5 years 2 months ago

I’ve longed for this challenge!

Joel
Joel
5 years 2 months ago

Schweet! I’m there. I just got a buddy to agree to a once-a-week session of Hunter/Prey in the park, That should cover my weekly sprint session!

Christopher
Christopher
5 years 2 months ago

I’m ready!!!

Joel
Joel
5 years 2 months ago

Mark, do we need to notify you here that we signed up for the newsletter? If so, consider this my notification!

Nellie
Nellie
5 years 2 months ago

This is just what I need now…a good challenge to keep me on the primal path, and I can’t wait to start getting the newsletter!!

Krys
5 years 2 months ago

So ready for a challenge to get me back on track! Grok On!

Shannan
Shannan
5 years 2 months ago

What perfect timing!! I am very excited and can’t wait to see the results! Thank you!

Steph
Steph
5 years 2 months ago

Damn. It would be right before I go to Paris! But good luck to the people starting!

Jen
Jen
5 years 2 months ago

When last year’s challenge started I was just in the “thinking” stage of going primal – doing a lot of reading and digesting it mentally. It was all very overwelming at the time. This year, I’m excited to participate! It’s funny to think about where my head was last year compared to this year and how much different my kitchen looks!

Richard
Richard
5 years 2 months ago

Great, really excited. Count me in.

Ashley
Ashley
5 years 2 months ago

I receive their newsletter.

Kevin
Kevin
5 years 2 months ago

I’m down for this as well. Been slipping a bit, and what better to way start school.

Andrea
5 years 2 months ago

Woo Hoo! I’ve been waiting… not sure what for I’m already 100% primal but I missed it last year and it looked like so much fun… and it never hurts to fine tune a bit and try new things!
Oh and I’m a little OCD so challenges really light my fire!

musajen
musajen
5 years 2 months ago

Color me stoked!

Esa
Esa
5 years 2 months ago

Perfect timing ….I am very overweight and have been dabbling in paleo and am 12lbs lighter. So this should keep me focussed on my renewed commitment to let 100 excess lbs go. I just got your cookbook – so thank you, Mark!

Heather
5 years 2 months ago

I’ll be doing the pregnant lady version! (no sprinting or lifting anything over 30 lbs for me)

laura
laura
5 years 2 months ago

just signed up for the newsletter….bring on the bacon 🙂

Abby C.
Abby C.
5 years 2 months ago

Perfect timing. I had been plotting to start my own 30 day challenge as a way to get me to quit ‘dipping my toes in’ and fully commit to Primal. This is my perfect chance!

Sharon
Sharon
5 years 2 months ago

Oh-boy, oh-boy. The 30 day challenge is always fun for me. It seems like a real bonding month for the community.

Kerri O
5 years 2 months ago

How fun! And great timing for me. I just started a little 30 day going primal challenge on the 1st.

Laura
5 years 2 months ago

I cannot wait to consume all the content I missed last year! I’m totally in.

I’m already subscribed to USWellness’s newsletter. Thanks!

Duncan
Duncan
5 years 2 months ago

Mark: Is there anything we have to do other than sign up for the newsletter on the US Wellness site? How will they/you know it is for the bacon contest? Thanks. ( I want that bacon!).

Bruna
5 years 2 months ago

Perfect timing!!
I’m already Primal, and I’m doing my best do convince my mom to do so! Now it’s time!!

But I do hope that the next prizes can include other countries too, here in Brazil is hard to get many primal stuff!!

Chris Burns
Chris Burns
5 years 2 months ago

There’s sugar in bacon now?

Looking forward to this – just might struggle getting the 15 minutes of Sun here in rainy England!

Hal
5 years 2 months ago

Yep. Most bacon has some sort of sugar in it.

chuck
5 years 2 months ago

mmmmmmmm…. bacon.

Vicki
5 years 2 months ago

Definitely count me in. I signed up for the newsletter, though I do get most of my meat locally.

Grace
Grace
5 years 2 months ago

ready to Grock and roll!

Arty
Arty
5 years 2 months ago
Wow, I jumped the guns and started my own 30 day challenge about 10 days ago. After eating primally for 1.5 years and being stuck at a certain weight, not being able to lose the last 5-10 lbs and still carrying excess flab around my waist line, I’ve decided it’s time to ditch fibrous vegetables. Lost 3 lbs so far just ditching anything high in indigestible fiber…peeling my apples and tomatoes now. Too bad I broke down at the local Creamery and bought 2 scoops of RAW chocolate ice cream, which was made with maple syrup, gah. But, it was… Read more »
podunk primal
podunk primal
5 years 2 months ago

How long before the Primal Blueprint Challenge becomes a worldwide holiday!?! Seriously, I hate saying goodbye to summer, but I always have these 30 days to look forward to in September. Thank you Mark and all the Worker Bees!

DBash
DBash
5 years 2 months ago

I’m loving Paleo! Just started Robb Wolf’s 30 day meal plan and I look forward to this Primal challenge! Good luck everyone!

Relosa
Relosa
5 years 2 months ago

Awesome! I’m gonna try to get my parents in on this one!

Michele
Michele
5 years 2 months ago

I’m halfway through The Primal Blueprint book… guess I need to take some time off to finish it before next Monday… I’m in… Challenge on!

John
John
5 years 2 months ago

Really psyched about this…I went primal a month ago and have lost 30 lbs already. My blood pressure is way down. I feel wonderful and have tons of energy. The 30-day challenge is the perfect way to break into my second month of Primal living.

Zena
Zena
5 years 2 months ago

I’m gonna do it! And try to get my husband to as well.

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