Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
6 Sep

Announcement: The 2011 Primal Blueprint 30-Day Challenge Begins September 12

Who’s up for a challenge? I hope all of you are ready to get Primal because it’s that time of year again. Next Monday, September 12, marks the first the day of this year’s annual Primal Blueprint 30-Day Challenge!

If you are a longtime reader you know what to expect: 30 days of contests, prizes, reader-created content, feature articles and motivation to help you get and stay Primal for life. The format may change a little this year, but the results won’t. So start gearing up for the festivities. It’s going to be a fun ride.

Hey, did I mention there will be Primal prizes? Thousands of dollars of Primal food, fitness gear and gadgets will be given away to MDA readers. And since I hate to make you wait, see below for today’s pre-challenge contest courtesy of U.S. Wellness.

But first, some details: You don’t have to sign-up to take part in the challenge. Everyone is welcome. Just like last year here are a few things you can do to prepare…

How to Prepare for the Challenge

1. Commit to change: Make the decision right now to make this 30-Day Challenge your jumping off point for lifelong health and well-being. The MDA community and I will be right there with you – with support and encouragement – as we collectively attempt to do right by our genes and live the healthiest, happiest lives with the least amount of pain, suffering and sacrifice possible.

2. Set an alarm: You won’t want to miss a single day of the action, so set a reminder to visit MDA each day. Some contests will have short deadlines, so if you want to enter show up early and often.

3. Gather equipment: While some contests will be as simple as leaving a comment, others will require a bit of legwork. Have your cameras locked and loaded. Borrow a camcorder. And if you want to win this year’s grand prize, you’ll need to either have or make some friends. Speaking of which…

4. Organize your friends and family: Rally your coworkers, and tell your friends and relatives. Use this event as a way of coaxing stubborn Aunt Bess to finally give up the diet RC Cola and SlimFast bars and start enjoying real food. And for an easy way to spread the word…

5. Grab the 30-Day Challenge flyer and pass it on to friends: Download the 30-Day Challenge flyer here. Keep it handy for a constant reminder of the challenge details. Email it to your entire email address book (people love that). And maybe print out a couple hundred of them and clandestinely lay them around the office at opportune moments.

Primal Blueprint 30-Day Challenge

6. Grab a free copy of Primal Blueprint Fitness: Part of the challenge will involve you moving like Grok all month long. If you haven’t already grabbed a copy of PBF do so now.

7. Grab your own Primal Leap kit: There is no better time than now to take control of your health and start living Primally. While the 30-Day Challenge will provide daily motivation and tips to help kick start your Primal life, The Primal Leap provides step-by-step guidance, one-on-one support, guaranteed success and much, much more. There’s still time to get your Primal Leap kit in time for the Challenge, so order today.

P.S. You have the option to receive either The Primal Blueprint and The Primal Blueprint Cookbook or the Primal Essentials Kit with your Primal Leap package. If you already own the books you can opt for the latter package. Call 888-774-6259 (or 310-317-4414) and we’ll set you all up.

Pre-Challenge Contest

Why wait until next Tuesday to start winning stuff? Today’s contest is so easy a caveman could… it’s super easy. Visit U.S. Wellness here and sign up for their newsletter. In addition to special discounts, meaty recipes and updates on this family farm, you’ll be entered to win a Bacon Bonanza prize package which is comprised of all this bacony goodness:

  • Beef Bacon
  • Sugar Free Beef Bacon
  • Beef Bacon Tips
  • Sugar Free Beef Bacon Tips
  • Pork Bacon
  • Sugar Free Pork Bacon
  • Pork Bacon Ends
  • Sugar Free Pork Bacon Ends

Only U.S. residents are eligible. You have until the end of Friday to enter. A winner will be chosen at random and emailed to arrange for delivery.

While there can only be one Bacon Bonanza winner, everyone is a winner with this special promo code: uswmeats. Visit U.S. Wellness and use the code to get a 15% discount on any order under 40 lbs (excludes sale items, volume discounts and bulk boxes) and is active until October 31. And don’t forget to check out U.S. Wellness on Facebook and YouTube. Grok on!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I’m pumped about this!!! Love challenges…

    Clint White wrote on September 6th, 2011
  2. Could I possibly be the first commenter?? Wow. I am excited for the 2011 Challenege!! GROK ON!

    Mike wrote on September 6th, 2011
    • I knew it was too good to be true…

      Mike wrote on September 6th, 2011
      • LOL, there there Mike you’ll get it someday!

        Petros wrote on September 8th, 2011
  3. What if you’re already signed up for their newsletter? I get the weekly one.

    VelocityRD wrote on September 6th, 2011
    • I get the newsletter as well. Maybe sign up with another e-mail?

      kiss wrote on September 6th, 2011
      • Yes, this only applies to new newsletter sign-ups.

        Mark Sisson wrote on September 6th, 2011
        • Please don’t think you can unsubscribe and then re-subscribe. Their internet provider’s spam filter won’t let you re-subscribe. I found that out the hard way, even after being unsubscribed for two years (but luckily still receiving the newsletter at a different e-dress).

          Nancy wrote on September 6th, 2011
  4. I’m already signed up for the weekly newsletter. I love reading it every time!

    Deanna wrote on September 6th, 2011
  5. Yes! I’ve been wondering if you would be putting together a challenge this year. Last year’s was my first and I had so much fun!

    Thanks for putting together another great month, Mark!

    JennF wrote on September 6th, 2011
  6. I have so many friends who have expressed interest in going Primal, but haven’t committed to it yet ~ I’m forwarding this to all of them! No more excuses, time to get onboard!

    Shannon wrote on September 6th, 2011
  7. YES! Can’t wait to see the contests this year!

    Stefanie wrote on September 6th, 2011
  8. Sugar free bacon?

    For some reason that disturbs me slightly.

    Like any true primal enthusiast, I need my bacon dripping with high-fructose syrup to even consider it bacon, let alone get any kind of pleasure from it.

    Dzoldyinglei wrote on September 6th, 2011
    • I hope readers get the sarcasm.

      Mark Sisson wrote on September 6th, 2011
      • Yes the first time I visited MDA I was taken aback a little at your apparent enthusiasm for sugary yogurt products.

        It only took me half an article to clue in though. I doubt anyone has accused you of being subtle! 😉

        Eryn wrote on September 8th, 2011
  9. I only recently became primal, but I already have a much flatter tummy. However it is inspiring my parents, who are carb addicts, to try this as well, so this challenge is perfect timing.

    Jessica wrote on September 6th, 2011
    • I just started eating primal too… been walking almost every night, not much time for anything else yet. Looks like good timing to dive in!

      mikellini wrote on September 6th, 2011
  10. Wow, has it been a year already? I was just jumping into Primal when this happened a year ago and it was way too overwhelming for me then. Perhaps this year I can keep on it now it’s second nature (almost ;-))

    Alison Golden wrote on September 6th, 2011
    • Same here! Where has the time gone?! Yep, ready for a good challenge this time…

      Crunchy Pickle wrote on September 6th, 2011
    • I third your sentiment. Found this place last September, and have been slowly Primalizing my life since. As it’s my 25th coming up in two scant weeks, I’m on board this year. Here’s to another 25 years, hopefully much happier and healthier!

      Jasmine wrote on September 7th, 2011
  11. Whey protein powder would count as a processed food, correct?

    Donna wrote on September 6th, 2011
    • I am wondering that also. Does Whey count as processed food?

      Tatianna wrote on September 7th, 2011
  12. Wahoo!! I was hoping this was in the pipeline. Consider me IN! 😀

    Primal Kitchen's Family Grokumentarian wrote on September 6th, 2011
  13. I’m pumped for this. I have been following a “Primal” diet/lifestyle for nearly 5 months and have lost 40lbs. However, in the last few weeks I have been slipping a bit. I’m going to use this to get me back in the groove. Thanks Mark for everything you do and for getting us motivated!

    Shaun wrote on September 6th, 2011
  14. YAY! I was hoping this was going to happen. Looking forward to a fun month!!

    Sarah wrote on September 6th, 2011
  15. I don’t eat a lot of red meat but I am game..whoo

    kai wrote on September 6th, 2011
  16. I was hoping for another challenge to give me the motivation. Did well for about a month-and-a-half beginning with last year’s challenge, then fell (badly) off the wagon. Time to give it another go.

    Mike wrote on September 6th, 2011
  17. I’ve longed for this challenge!

    Magnus wrote on September 6th, 2011
  18. Schweet! I’m there. I just got a buddy to agree to a once-a-week session of Hunter/Prey in the park, That should cover my weekly sprint session!

    Joel wrote on September 6th, 2011
  19. I’m ready!!!

    Christopher wrote on September 6th, 2011
  20. Mark, do we need to notify you here that we signed up for the newsletter? If so, consider this my notification!

    Joel wrote on September 6th, 2011
  21. This is just what I need now…a good challenge to keep me on the primal path, and I can’t wait to start getting the newsletter!!

    Nellie wrote on September 6th, 2011
  22. So ready for a challenge to get me back on track! Grok On!

    Krys wrote on September 6th, 2011
  23. What perfect timing!! I am very excited and can’t wait to see the results! Thank you!

    Shannan wrote on September 6th, 2011
  24. Damn. It would be right before I go to Paris! But good luck to the people starting!

    Steph wrote on September 6th, 2011
  25. When last year’s challenge started I was just in the “thinking” stage of going primal – doing a lot of reading and digesting it mentally. It was all very overwelming at the time. This year, I’m excited to participate! It’s funny to think about where my head was last year compared to this year and how much different my kitchen looks!

    Jen wrote on September 6th, 2011
  26. Great, really excited. Count me in.

    Richard wrote on September 6th, 2011
  27. I receive their newsletter.

    Ashley wrote on September 6th, 2011
  28. I’m down for this as well. Been slipping a bit, and what better to way start school.

    Kevin wrote on September 6th, 2011
  29. Woo Hoo! I’ve been waiting… not sure what for I’m already 100% primal but I missed it last year and it looked like so much fun… and it never hurts to fine tune a bit and try new things!
    Oh and I’m a little OCD so challenges really light my fire!

    Andrea wrote on September 6th, 2011
  30. Color me stoked!

    musajen wrote on September 6th, 2011
  31. Perfect timing ….I am very overweight and have been dabbling in paleo and am 12lbs lighter. So this should keep me focussed on my renewed commitment to let 100 excess lbs go. I just got your cookbook – so thank you, Mark!

    Esa wrote on September 6th, 2011
  32. I’ll be doing the pregnant lady version! (no sprinting or lifting anything over 30 lbs for me)

    Heather wrote on September 6th, 2011
  33. just signed up for the newsletter….bring on the bacon :)

    laura wrote on September 6th, 2011
  34. Perfect timing. I had been plotting to start my own 30 day challenge as a way to get me to quit ‘dipping my toes in’ and fully commit to Primal. This is my perfect chance!

    Abby C. wrote on September 6th, 2011
  35. Oh-boy, oh-boy. The 30 day challenge is always fun for me. It seems like a real bonding month for the community.

    Sharon wrote on September 6th, 2011
  36. How fun! And great timing for me. I just started a little 30 day going primal challenge on the 1st.

    Kerri O wrote on September 6th, 2011
  37. I cannot wait to consume all the content I missed last year! I’m totally in.

    I’m already subscribed to USWellness’s newsletter. Thanks!

    Laura wrote on September 6th, 2011
  38. Mark: Is there anything we have to do other than sign up for the newsletter on the US Wellness site? How will they/you know it is for the bacon contest? Thanks. ( I want that bacon!).

    Duncan wrote on September 6th, 2011
    • Nope. That’s all you have to do. They’ll pick a winner from those that sign-up for the newsletter between now and Friday.

      Mark Sisson wrote on September 6th, 2011
  39. Perfect timing!!
    I’m already Primal, and I’m doing my best do convince my mom to do so! Now it’s time!!

    But I do hope that the next prizes can include other countries too, here in Brazil is hard to get many primal stuff!!

    Bruna wrote on September 6th, 2011
  40. There’s sugar in bacon now?

    Looking forward to this – just might struggle getting the 15 minutes of Sun here in rainy England!

    Chris Burns wrote on September 6th, 2011
    • Yep. Most bacon has some sort of sugar in it.

      Hal wrote on September 6th, 2011

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