Announcement: Primal Fuel Now Available!
You asked for it and now it’s finally here!
Primal Fuel is the ultimate, quick-and-easy, high-protein, low-carb, moderate-fat, Primal meal, and the perfect tool for living a healthy Primal lifestyle in the modern world.
Primal Fuel uses delicious, creamy coconut milk as the base and source of healthy fats. It contains Whey Protein Isolate (the gold standard in protein powders), healthy prebiotics and (and this is a big and) it only contains Primal ingredients. No fructose, artificial sweeteners, soy, unhealthy fats, low-quality protein or any other ingredients that you usually find in meal replacements.
If you took this year’s Primal Blueprint 30-Day Challenge and want to stay on the Primal path, or accelerate weight loss, Primal Fuel is the ticket.
It comes in both Dark Chocolate and Vanilla Creme and you can order it today!
Learn more about Primal Fuel here. Grok on!
Update: Comment have been turned off. If you’d like to discuss Primal Fuel feel free to start a thread in the forum.
Posted By: Mark Sisson
Hurray!! So excited to see this post today!
$99!? *HEAD EXPLOSION* Wish I could swing for it. Looks good.
As I mentioned, my team and I have been working on this product for nearly 2 years. We could have made a higher margin product that retails for, say, $39 or $49, but it would look like every other junk meal replacement on the market; filled with ingredients you can’t pronounce, low-grade protein and fats you’d never want to consume.
Primal Fuel delivers exactly what the Primal community has been asking for – top-shelf ingredients in a convenient and delicious shake.
Also, keep in mind that a single canister of Primal Fuel is basically 30 meals. At $99 the price per serving works out to the price of a Starbuck’s coffee and less than any “value meal” you can get at a fast food joint.
I’m sure it’s great stuff, but $100 is still a pretty steep barrier to entry. Do you guys have any plans to offer it in smaller amounts? It would be nice to be able to buy a smaller amount to see if I like it, so I don’t end up with a $100 worth of shake mix that I’ll never drink.
Also, I’m not so sure that 180 calories really counts as much of a meal.
Due to the high protein/fat content PF really satisfies. The response from the dozens of people that have tested PF and filled out a questionnaire has been that a single serving, on average, eliminates appetite for 3+ hours or more. I’ve been drinking PF for months now and find that if I have one in the afternoon I either eat a smaller dinner later than usual or not at all. I’m just not hungry. And it stops sugar cravings in its tracks like not other.
I thought the idea behind Paleo/Primal was to eat and drink REAL food. I don’t count “shake replacements” as REAL food.
Check the ingredients, Anne. It’s real food through and through.
Last time I checked you can’t go out and get “whey protein isolate” nor “guar gum” from nature without a lot of processing. No thank you – I’d rather eat real (and cheaper) foods. (I hadn’t even looked at the price tag before I posted that comment – 99 bucks? Eek!)
Guar gum is relatively easy processing and the whey protein doesn’t bother me.
Personally I think this would be great if I were rich and particularly lazy. However, I’m neither.
Below he says it’s “only” $3.33 per serving. $3.33 isn’t that bad for a meal, but if I’m going to spend that, it’s not going to be a shake, and if I want a shake, I’ll break out my blender and make it myself.
Not that I judge people who buy this stuff, but honestly I kind of question Mark’s market. Do people really get onto this diet so they can drink Primal Slim-Fast?
Don’t forget the sucrose and maltodextrin. The best part is this marketing line on the sales page: “The Ideal Weight Loss Tool.”
Really Mark? Protein supplements are the ideal weight loss tool? I always thought it was about real food and good exercise. I’d rather fast than use protein shakes.
And to think you talk so negatively about relatively benign foods like corn and rice. I think someone has jumped the Grok.
Where can I see a list of ingredients? You show the nutritional info label but not the ingredient list.
Never mind. I found the link below.
The ingredients come from real food. However, I don’t see how something so processed could be considered real food. Also, $100/30 servings? Seriously?
Could not agree more! and $100!!
what the what?
You get what you pay for, Mike. $3.33 per serving is a bargain for Primal Fuel. Try it out and I’m sure you’ll agree.
Thanks Primal Team! Sounds great.
Great, thats cool
Sounds great – do you ship to the UK of have an outlet that sells Primal Fuel here?
Yes, we ship all over the world. No outlets… yet.
Speaking of the UK, how much is international shipping? I’ll be trying this out as soon as I get myself a job!
Looks great Mark, Nice job!
Looks great! Small suggestion – it would be great if your could alternate flavors every month on the autoship. Any chance of that?
Just call my team and they’ll set you up with that, no problem: 888-774-6259.
I can’t find the actual ingredient list. Is there one?
Click the Nutrition Facts tab on this page:
http://primalblueprint.com/products/Primal-Fuel.html
Yay! I’m giddier than a tween at a Justin Bieber concert.
That’s pretty exciting, but the price, wowza! I’ll stick to eating real foods all day. My wife would kill me!
Mark, it comes up as page not found.
Copy and paste the entire URL.
This one should work…
http://primalblueprint.com/products/Primal-Fuel.html
Looks great!
Looks great! Is it safe to feed my kids? (age 2 and 5)
Because coconut can have a mild laxative effect on a small portion of the population, it might be best to intro smaller doses to kids for the first few times.
Mark, this might be *safe* for kids (baby formulas use protein powder) but do you really think this is *appropriate* for kids? I would think primal parents should be focusing on teaching kids what real food looks like.
Sorry to nit-pick on one little comment. I just don’t hope parents stumbling across this post/comment don’t think this a perfect primal snack for their kids.
Yeah, not so much — I’ll stick to real foods. I realize that you claim the ingredients are real foods (and I have no doubts that this would be better than any other meal replacement shake), but you can’t deny that this is a highly processed food that isn’t similar to anything our ancestors would have eaten.
Me too, Allan. Most of the time I’ll be eating lamb chops and my daily Big Ass Salad. But when I want something quick, or when I’m looking for something that isn’t eggs for breakfast Primal Fuel fits the bill. And it’s not even a compromise. I disagree that it’s unlike anything Grok would have eaten. That’s precisely what sets this product apart from other meal replacements.
But how is 181 Kcal enough to give you any real lasting nourishment? I aim for about 2000-2400 Kcal a day of real food why? So I can build muscle and support myself. I just don’t see how this is really ENOUGH primal fuel. That and an average joe like me can’t really afford the globo-gym priced canister.
They probably wouldn’t have made/eaten almond flour or milk, either…
Looks great, I’ve been looking for a good protein shake but it’s way, way, whey out of my price range
Lol, and I’ve never been to Starbucks and never will, spending that much on coffee is ridiculous.
This is great; well done, Mark et al. I have only 2 questions: 1) with coconut milk in the mix, should anyone with allergies to sulfite be concerned?; and, 2) can you expand on what actually chemically constitutes “natural flavors”
1) No sulfites in our coconut milk.
2) Chocolate from cocoa and butter buds from dairy, and vanilla from natural vanilla bean.
Thank you, kindly!
Mark, I’m very interested, but I’ve read from the blood-type-diet crowd that coconut is bad for my Type B blood. Fact or crap?
Hi there. I have type B blood and am thriving on lots of coconut.
I’m AB neg & I love love love coconut. I don’t think I could live without it now!
Totally out of my price point too I’m afraid. I do understand breaking it down by serving. But I don’t eat at fast food joints anyway to justify the expenditure.
I was really hoping to stick this in my morning smoothie, but I will just have my eggs alongside for the protein.
Thanks for all the hard work on the formula Mark. If I can work this out in my budget I will surely try it.
Cheers
Having helped taste test this, I can assure folks that it’s very good, and very filling. I think it’d be a great ‘on the run’ meal when there isn’t time to cook, or after a workout.
I also helped taste test this and it is fantastic on its own. The water recommendation of 8 oz was high for me but the flavor was still fantastic. I enjoyed it alone with about 4 oz of water and some ice the second time I had it.
Its pricey but if you can afford it then its worth trying.
Thirded — it tasted SOO good. I don’t like chocolate but the vanilla was great!
Normally I don’t go for sweet drinks, but this was just right.
Mark, this look great! Sure, as others have mentioned, it doesn’t beat a steak and salad. However, I love the occasional smoothie and having a real food fuel to make it with would be great. Also, for those who are trying to get big (like my husband) being able to have a healthy protein shake between meals is a big help. Thanks for sharing this product!
How long is the shelf life for this product?
Shelf life is 18 months when stored at 76 or below. Our warehouse is kept at 68 degrees constant and low humidity.
This is good to know!
Thanks for all your research & effort! Thank you beta-tasters!
Contains maltodextrin, which is a starch derived from corn. Hmmmmm…
I’m more interested in the fact that it says no fructose, but sucrose is listed as an ingredient. Couldn’t you have used dextrose instead?
@David, only 2 grams of sucrose (cane sugar) per serving (less than half a teaspoon) is what helps impart some sweetness to the product. Stevia does the rest. Dextrose is only about a third as sweet as sucrose or fructose, so is not a good choice if your goal is to add sweetness but cut carbs.
I understand why you would want to use sucrose. I’m just a little put off that it explicitly says no fructose but there is fructose in it.
Sucrose is a disaccharide consisting of one glucose molecule and one fructose molecule. Technically there is (less than one gram of) fructose as part of the sucrose moiety. The point is that no HFCS or pure fructose or agave or any other fructose-rich sweeteners were used.
I understand the message you are trying to convey, but I certainly wouldn’t say something with close to 1 gram of fructose per serving has no fructose, just like I wouldn’t call something with a similar amount of gluten gluten free.
The maltodextrin is from cassava – not corn. It is a medium chain poly-saccharide (glucose polymer) that helps keep the coconut milk from clumping.
Oh good call, Mark! Most maltodextrin in the US is corn-derived, while in Europe it tends to be wheat-derived.
Thank you for clarification on Maltodextrin source. Please get that up on the nutrition facts page on the ordering site, to satisfy your gluten-free customers (and save yourself the e-mails!).
Awesome! I was very disappointed to see maltodextrin on the ingredient list because I am gluten-intolerant and react to corn (or wheat) maltodextrin. Thanks for the clarification, Mark!!
Sounds good. I’m sure its better than 100% of the other protein shakes out there. My question though is, I’ve read that liquid food causes an insulin spike. Is that true? I’m sure the whey itself because its from dairy would have the same effect. While I’m not to super worried about that because I drink lower quality protein shakes regularly, I’d still like to know. Also I have tried and loved all of the Primal Nutrition supplements and loved them all. But I can’t make them regular additions to my diet because of the cost. I do agree that you get what you pay for.
liquid food is easier to digest than whole food – in general.
with the addition of fat digestion is slowed and certain proteins digest slower than others.
The reason why we want to control insulin is to avoid the hunger and sugar cravings that go with it. An insulin spike won’t make you fat however eating foods which cause insulin spikes such as sugars and grains can cause you to eat more than you would have done.
Nuts. People tell us to eliminate nuts if we stall. It’s not the small amount of carbs, it’s because they are easy to overeat so we can eat too many. IMO shakes and processed goods shouldn’t be a REGULAR part of a primal diet, merely a substitute for when you don’t have time to eat real food. And even then there is IF which is a matter of personal preference.
seems I had a mini rant there lol too much free time I think
Question – The instructions are to mix with water, but with most protein powders I don’t find this prep very tasty or satisfying. How does it mix with other stuff?
Typically right now I like to do 4oz. coconut milk + 8 oz. milk + fat Tbs. almond butter. To anyone saying that they would find the 180 cal. serving insufficient, try something like that. You’re adding maybe $1 to the per-serving cost but boosting the calories by 300 or so.
Definitely happy to see this. I spend WAY too much time reading ingredient labels for protein powders hoping for a better one every time. For those of us who are athletes there’s plenty of science to suggest that
Part of living primal is understanding that we are using our evolutionary physiology as a guideline to MODERN living, which is informed by science. It’s fun to joke about running around being cavemen, but we’re not that and sometimes we need to make compromises (refueling from a workout, need a quick snack, just damn tired of meat that morning). So if we can have something relatively more pure I’m glad for it.
Whoops, left a sentence fragment:
“For those of us who are athletes there’s plenty of science to suggest that a liquid meal following training is ideal for recovery and growth (Robb Wolf writes about this for reference).”
I taste tested this product. This mixes well with water and is very satisfying. There isn’t any need to add milk products, as the coconut milk base is very rich.
Thanks for the reply! Glad it doesn’t NEED anything else, but what if you do mix it with milk? Does it get too thick, or taste funny? I’m generally concerned with trying to *add* calories in my diet, and packing them in a shake as above is an easy boost.
I tried the vanilla with whole milk — tasted great to me. And usually I don’t like whey shakes at all, so that’s saying something.
Thanks, Jenny!
Couldn’t tell you there. I didn’t use anything but water. Though if you leave it too long in a blender, it gets almost fudge like…
ouch! The price is high enough add another dollar to the service and suddenly it cost 129!
I must admit that the steep price is a deterrent. I’m certain that the quality of ingredients is unquestionably excellent, but I’m more of a “do-it-yourself” kinda gal. For such a simple mix, I can purchase a high quality, unflavored whey protein isolate, and add a couple of ounces of coconut milk. Blend with a pinch of sugar and a few ounces of water, and you have a shake at about 1/4 the cost.
However, it really may appeal to a “grab and go” wealthier crowd. Just not doable on my family budget. Kudos for trying, though!
I was wondering when the product line would follow. Little steep but I think my Jerky bill hit about $100 last month…
Congratulations to Mark and Team on your product release!
i think its great, Mark! for those that are opposed to it its because of the very nature of a shake, i.e. not whole food in its original form. But thats moot. If you are going to go for a shake then i agree that this new one is the best choice around. If you dont wanna shake, then dont buy it, but noone should knock it for being a good version of what it is.
wondering about sourcing of whey – grassfed?
chocolate/cocoa – organic? free trade?
vanilla – organic? free trade? Tahiti? Mexico?