Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
20 Jan

Announcement: Primal Accelerated Success Seminar (PASS) Launches in 2011!

In 2006 I started Mark’s Daily Apple in an attempt to get the word out about the Primal lifestyle and to help as many people as possible. And while the blog traffic grew and grew each month and I was able to connect with thousands of people via email, the forum and the comment boards something was missing: one-on-one, in-person interaction. I wanted to meet you guys and gals, and as I came to understand, you me. So, in 2010 my team and I put on the inaugural PrimalCon – a 3-day, total-immersion experience of expert-guided workouts, play, leisure, classroom education, camaraderie, and of course, extraordinary Primal feasts. It was a blast, and while I plan to continue to organize and put on these annual events (PrimalCon II is coming up this April!) there is still something missing. More PrimalCon! Realistically (and unfortunately), PrimalCon can’t be a weekly, or even monthly occurrence. And not everyone can take three or more days off, trek all the way to California, or afford the expense of such an event. Long story short, I’m coming to you in 2011 with PASS – the Primal Accelerated Success Seminar. I’m hitting the road this year, making appearances at gyms and other facilities across the USA (and maybe beyond). And to take this one step further, since I’m only one guy and can only be in so many places at once (one to be precise), Brad Kearns (editor/writing partner for The Primal Blueprint, The Primal Leap, the 2011-release book called Reconnect, and co-developer of this seminar program) and other Master Presenters will be hitting the road, too; changing lives one 7-hour, interactive presentation at a time. Our goal is to meet and connect with thousands of people this year, to share the Primal Blueprint message across this country, and to give you the tools, knowledge and inspiration you need to get and stay healthy for the rest of your life. I hope to see you there. Read on for more details. Grok on!

What is PASS?

In brief, the Primal Accelerated Success Seminar (PASS) is an entertaining and interactive 7-hour course that will immerse you in the popular Primal lifestyle movement and best-selling book, The Primal Blueprint. By the end of your PASS experience, you’ll have a clear understanding of the key Primal Blueprint concepts, and will have developed a specific plan of action to “get Primal” over the ensuing 30 days and beyond.

What will I learn at PASS?

  • You’ll learn what hundreds of other Primal enthusiasts have done to lose weight, build muscle and overcome illness; strategies it sometimes takes weeks or months for other people to fully understand and use.
  • You’ll receive a detailed scientific explanation and practical discussion of the how’s and why’s of Primal living, and how they contrast sharply with Conventional Wisdom about diet, exercise, and lifestyle habits.
  • You’ll learn which foods to avoid and which to eat for peak performance, stable energy levels, lifelong weight management, and protection against common lifestyle-related diseases.
  • You’ll learn how to restructure your workouts away from a chronic approach to model the Primal Blueprint Fitness principles – achieving lifelong functional fitness.
  • You’ll engage in a hands-on demonstration/fitness evaluation involving the Five Essential Movements – a simple, safe, total-body workout program for all fitness levels.
  • You’ll develop a step-by-step action plan to transition to a Primal-lifestyle over the next 30 days.
  • You’ll commit to a 14-day test period of Primal eating and evaluate the impact on your energy level, appetite, immune function, body composition, and overall sense of health and well-being.
  • You’ll develop a customized plan to optimize your sun exposure, sleep habits, play time, and more.

Will I leave PASS with a guidebook or support material?

Yes. In addition to access to the full-day event PASS attendees will receive:

  • PASS Binder: 140-page notebook with weekly action items and journal exercises to help focus your Primal goals over the ensuing 30 days
  • How to Forage in the Modern World – Convenient 60-page guidebook with lists and strategies to shop and cook Primally
  • $20 Gift Certificate for Primal Blueprint products

How much does PASS cost?

The seminar fee is $149. Register with a significant other and get $20 off. Groups of ten or more enjoy additional discounts. Email for details.

I want to learn more about PASS. Is there a full-day agenda available?

There sure is. You can view the PASS agenda here.

What’s the “Accelerated” bit about? Is this one of those “30-day, lose weight fast” programs? I thought living Primal was about lifelong health and wellness.

I’m confident that anyone that “goes Primal” will see success in the long term. How quickly one can get all their ducks in a row is another matter. PASS provides solutions and hacks to common beginner stumbling blocks and challenges so you never have to experience them in the first place. Transitioning away from the Standard American Diet and breaking through flawed conventional is no easy task for many people. PASS streamlines the process.

When and where is the first PASS?

The first PASS will be held at Karma CrossFit in Manhattan Beach, CA on February 12. It’s just a short cab ride from LAX and accessible to everyone in the greater Los Angeles area. Learn all the details here.

Who can come to a PASS? Is this only for trainers?

Everyone is welcome. And that means everyone. This isn’t just for trainers or hardcore Grokkers. This isn’t just for the already fit among you. Bring your mom and your grandfather. Bring you spouse and your co-worker. Newcomers and advanced alike will find plenty to take away from PASS.

When will PASS be coming to my hometown?

I’m lining up dates and locations now. Keep an eye on this page for updates. Also, I’ll be adding a module to the sidebar of Mark’s Daily Apple that will provide key event information. Stay tuned.

I would like to host a PASS at my CrossFit box or gym. Who do I talk to?

Visit this page and fill out the contact form. And do it quickly. Dates are filling up fast.

What does it take to be a PASS Master Presenter? I’m enthusiastic about the Primal Blueprint, want to help people take control of their health, have a background in health/fitness, have experience presenting/speaking to large audiences and, with instruction, think I could be an excellent PASS Master Presenter. How do I put my name in the hat?

If you believe you would make a good candidate to be a PASS Master Presenter and would like to join the Primal Blueprint team please shoot me a line via this contact form.

Spaces Are Limited. Reserve Your Spot at the Inaugural PASS Today.

UPDATE: PASS is now called PAST (Primal Accelerated Success Training) as an ode to our evolutionary heritage.

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. +1 Atlanta!

    Vicki wrote on January 20th, 2011
  2. I now if you came to Perth in Australia we could get a whole load of people to come!!!

    Sarah wrote on January 20th, 2011
  3. Please, please, please come to either Portland or Seattle!! I follow the Primal lifestyle, but want to learn more and have at least 3 people that I know would want to come with me.

    Kellie wrote on January 20th, 2011
  4. Dallas Forth Worth metroplex is the largest metropolitan area in Texas so you have to come here 😀

    Edward wrote on January 20th, 2011
  5. Yes, please — Charlotte!

    Ann wrote on January 20th, 2011
  6. Louisiana State University in Baton Rouge!
    New Orleans even!

    PrimalMike wrote on January 20th, 2011
  7. What about central america…. Panama City

    Jenny Vaisman wrote on January 20th, 2011
  8. Is the food going to be provided for lunch? What types of drinks and snacks will be available?

    I am just curious.

    Primal Toad wrote on January 20th, 2011
    • No lunch included, PT. There is a break for lunch (including a lunch “assignment”) and there will be some Primal refreshments on other breaks.

      Mark Sisson wrote on January 20th, 2011
  9. Anywhere in Southern New England!!!!!!

    Laura wrote on January 20th, 2011
  10. The Midwest needs you Mark..Chicago!!

    Dorothy wrote on January 20th, 2011
  11. Pittsburgh,please! But I could make do with columbus or Philly

    debbie wrote on January 20th, 2011
    • +1

      Maba wrote on January 20th, 2011
  12. Boulder!!

    Dawn wrote on January 20th, 2011
  13. Chicago +2
    Hubby and Me

    We are newbies and are looking for gym budfies near Midway Airport, anybody?

    Thanks. Love this website and our new lifestyle. Thanks!

    Lorraine wrote on January 20th, 2011
  14. Southern New England!!! Boston, Providence etc!

    juliemama wrote on January 20th, 2011
  15. East Coast needs some love… Let’s here it, one more time, for MARYLAND!!

    Justin wrote on January 20th, 2011
  16. Am I the only one who cannot commit to seven randomly scheduled hours, even if it happens to be held in my house? Post it up somewhere, charge the same amount, and I’ll download and watch on my own schedule!

    Michael wrote on January 20th, 2011
  17. Nobody ever comes to Minnesota.
    Why don’t you be the first?

    Bert wrote on January 20th, 2011
    • love the bison pic!!!!! bought half a bison this year. YUM!!!!!!

      Mary Anne Mead wrote on January 26th, 2011
  18. San Francisco, Ca more than just the city but the bay area

    primal tree top wrote on January 20th, 2011
  19. Phoenix!

    Kindra wrote on January 20th, 2011
    • Phoenix, please!

      RLT wrote on January 26th, 2011
      • More votes for Phoenix! But I’d take anywhere in AZ.

        Skarrlett wrote on January 27th, 2011
  20. NASHVEGAS BABY! Come to Nashville and battle the southern fried culture down here. I’d welcome it.

    BenK wrote on January 20th, 2011
  21. Vancouver BC!! We’d love to have you on the coast!

    VDn wrote on January 20th, 2011
  22. Hi Mark, my husband and I and a few other groks would love to see you in Australia!!!

    Bec wrote on January 21st, 2011
  23. Mark, Per capita, Australia requires your services more than any other country in the world. Also bring the happy diabetic.

    Blighty wrote on January 21st, 2011
  24. Hey Mark have you thought about putting this confrence on line for those of us who can’t make it there.

    primal tree top wrote on January 21st, 2011
  25. Sweden :)

    Hanna wrote on January 21st, 2011
    • +1 Sweden, it’s about time we get some love 😉

      Rikard wrote on January 21st, 2011
  26. hello…. what about Central America???
    Panama City

    Jenny Vaisman wrote on January 21st, 2011
  27. York, pa!!! A group of us are coming to CA for primalcon but it would be amazing if you were able to come to our crossfit box!!

    rachael wrote on January 21st, 2011
  28. ATLANTA, I just attended a Whole 9 here and there were 50 or 60 people in attendance.

    TH wrote on January 21st, 2011
  29. Hey Mark, I’m sure you’d do a few stops in CA just in case you have to work out any glitches, so I’m suggesting Sacramento!

    beachbound wrote on January 21st, 2011
  30. I am sure we need you in HOUSTON too!

    Maryann wrote on January 21st, 2011
  31. Come to Toronto, Montreal or Ottawa (That’s a huge drawing market) or Kingston (where I’m from) right in the middle of all three. We’ll throw in some Canadian Back Bacon!

    Peter Pain wrote on January 21st, 2011
  32. please come to Virginia Beach,VA.e nned you

    mike elliott wrote on January 21st, 2011
    • Yessss anywhere in Virginia/D.C.!

      Sarah Due wrote on January 22nd, 2011
  33. Phoenix/Scottsdale, AZ

    Fitgrl09 wrote on January 21st, 2011
  34. Mark,

    Come to Fayetteville/Fort Bragg, NC. Your efforts are much needed here.


    gb wrote on January 22nd, 2011
  35. +1 Boulder/Denver

    Rich wrote on January 22nd, 2011

    frank wrote on January 24th, 2011
  37. Toronto would be nice as well!

    frank wrote on January 24th, 2011
  38. I would love to see PASS come to Southern Oregon, but could drive to Portland. Just get a really big place so we can all fit in!

    CKP wrote on January 25th, 2011
  39. New Zealand!

    Verdon wrote on January 26th, 2011
  40. Come to Las Vegas!!!

    PaleoGrl wrote on January 26th, 2011
    • Finally yes someone said Vegas.

      Brenda wrote on January 26th, 2011

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