Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
15 Jan

An Open Letter to Taco Bell

Dear Taco Bell,

It has come to my attention that you have recently created a Drive-Thru Diet. You are clearly taking bold new steps to change the way Americans view healthy eating, so I am writing this letter to express my gratitude and enthusiasm and to offer insight for further improvement.

I first noticed your “Drive-Thru Diet” ad on a billboard outside of a childrens’ extra-curricular learning studio in west Los Angeles. Ever the inquiring mind, I visited for some heavy research. I read Christine Dougherty’s 80 word story about losing 50 lbs over 2 years with Taco Bell. Very convincing. Then I watched TV personality Chris Rose interview four paid actors, and every single actor praised Taco Bell’s seven healthy Fresco menu items. Next I learned from registered dietitian Ruth Carey that some food choices are nutritionally better than others. These people clearly weren’t lying. The Drive-Thru Diet looked legitimate, so I decided to make a Frescolution. I hit a road block when attempting to fill out my pledge. The form required me to fill out “what I know.” I attempted to write, “I live a healthy lifestyle based on the 10 immutable Primal laws validated by two million years of human evolution…,” but Taco Bell overrode that with, “My idea of exercise involves the all-you-can-eat buffet marathon.” Oh well, I suppose what I know isn’t nearly as important as eating Taco Bell Fresco menu items.

So here I am, having soaked up the thorough and detailed information on your website, almost ready to embark on my two year plan of eating Taco Bell food every day. However, I have a few simple questions before starting such an exciting, healthy journey.

First, I am slightly confused by the math of calorie reduction. I understand that a Fresco taco is 20 calories less than a regular taco (kudos for that feat of engineering!). If I am trying to reduce my daily consumption by 500 calories by eating Fresco tacos rather than regular tacos, does that mean I need to eat 25 Fresco tacos a day? (20 calorie reduction x 25 = 500 calorie reduction). That means I need to eat roughly six tacos a meal, including, of course, fourthmeal. Speaking of which…

I am still trying to work out the logistics of fourthmeal. If I eat fourthmeal after midnight, is it technically firstmeal? In calculating daily calories, which day does fourthmeal count for? If I eat fourthmeal at the stroke of midnight, does it count for both days or neither? And also, if I eat fourthmeal every day, when do I sleep?

Finally, what exactly did Christine eat? If I know the combination of Taco Bell choices she made, I would feel much more confident moving forward. Did she keep a food log?

Once you have answered my questions, I will be delighted to fulfill my Frescolution.

Additionally, while I have no criticism of your company or your dietary philosophy, I do see room for improvement in your quest to convert American eaters into healthy decision makers. Below, I’ve listed a few possible menu adjustments…

1. A “Sans Queso!”option

After close scrutiny of your seven Fresco menu items, I discovered the secret to your revolutionary way of creating healthy foods: You replace the cheese with tomatoes. I’m no food lab scientist, but with careful engineering it seems you could apply the Cheese Removal Principle to not just seven menu items, but to every single product you offer. Call it “Sans Queso!” and you’ve got an entire menu full of super-healthy foods. Want a healthy Mexican pizza? Sans Qeuso! it. Sans queso! that volcano nachos and you’ve turned a 1,000 calorie item into a 920 calorie health food. It’s not a reduction of quantity, it’s an upgrade of health. You can even charge an extra thirty cents to Sans Queso! a food. The new anti-supersize.

2. A calorie total at purchase – All your food items have calorie amounts the same as they have prices. How hard would it be to include a function on the cash register that adds up the total calories of the foods purchased and prints it on the receipt? Heck, take it a step further and tell the customer directly, “Your total is $8.76 and your calorie total is 2,400. Would you like to Sans Queso! your meal for an extra thirty cents?” Bam. Satisfied customer, more profit, and less wasted ingredients. Is that genius or what?

3. Salsa – I’m not one to make rude accusations, but it does occur to me that you are a Mexican restaurant without a salsa bar. I do respect your little border sauce packets of modified food starch, autolyzed yeast extract, sugar, onion juice, and xantham gum, but including a secondary option of fresh chopped tomatoes, onions, and tomatillas could improve both taste and the amount of nutrients your customers consume. So get yourself a salsa bar. People like salsa and they like bars, it’s a win-win.

4. An “UnFried Salad” – The traditional Taco Bell Mexican salad sits in an edible bowl of fried enriched bleached flour and corn. That fried bowl sits in a second, plastic bowl. I suggest removing the edible bowl and placing the salad directly into the plastic bowl. You may have concerns about the way customers will react to this “one bowl” concept. The problem can be solved easily by using a “do not eat this bowl” warning label. Fill the plastic bowl with a bed of lettuce, grilled chicken, salsa from your newly installed salsa bar, and a couple slices of avocado (the fresh kind, not the green stuff I’ve seen your employees squeeze out of a caulking gun) That’s a healthy menu item if ever there was one. Sans Queso! that salad for thirty cents and make it even healthier.

5. Water – I can’t help but notice the 32 oz cup of Diet Pepsi that accompanies all the pictures of your Fresco menu foods. Have you considered creating a 32 oz cup that says, “Water!” I’ve never seen a fast food water cup before. Taco Bell could be the first.

6. Rename all products according to the Gordita methodology

I’d never heard of a Gordita before you added one to your menu. I had to pull out the old translation dictionary to learn that “gordita” is Spanish for “chubby.” What a brilliant concept! Right there in the name of the food you’ve included a warning for how the food will make you look and feel. I love it! You should rename other menu items to include similar warnings. A nacho bell grande could be called an “estomago grande,” a caramel empanada could be a “caramel diabetica,” and a mexican pizza could simply be “El Diarrea.”

7. A weekly taco limit – Like the bartender who cuts off the alcoholic, set a hard limit on the number of tacos a customer can buy. Consult Ruth Carey, your registered dietitian, and figure out how many tacos a week someone must eat to remain healthy. Never sell a customer more than that number.

Last, but certainly not least…

8. TELL PEOPLE WHERE YOUR MEAT COMES FROM – Consumers are fickle, skeptical doubters, and I’m sure you’ve heard some of the rumors and urban legends surrounding the origins of your meat. To jog your memory, there have been claims that your meat is of lower quality than dog food meat; that it contains feces; that there are fingernail fragments, human blood, ash, worm, copper wire residue, cellophane, and bits of Jimmy Hoffa floating around in your meat. While I’m fairly certain these accusations are false, I was unable to find any information on your website as to meat origin and quality. I even called your hotline, with no further success. Why not replace one of the 3 giant 5 layer burrito posters on each store using the third to show a picture of the grass fed, grass finished cows that I’m sure you use to make those burritos.

I do realize making these changes may take a small upfront investment. Because I feel as responsible for America’s health as I’m sure you do, I am willing to put my money where my mouth is. If you make all eight of the suggested changes, I will donate $10,000 to a charity of your choice (perhaps the American Diabetes Association?). Thank you for reading my letter and for creating a diet that does not require me to leave my car. Maybe one day you will take the next step by creating a “Delivery Diet” so I won’t have to leave my house.

Yours in good health,

Mark Sisson

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. After abstaining from fast food for about 3 years, I once had the unfortunate occasion to be given a taco bell taco by a friend I was helping to move. They thought they were simply buying me lunch in appreciation for helping them out.

    I took two bites of it and threw it out when he wasn’t looking.

    I remember I used to love taco bell. But after eating real food for years now, I can’t believe how vile that shit tasted. It’s just not real food!!!!

    Everyday I drive past drive thru’s for all of the big, corporate food chains and I think to myself:

    “Fast Food = Sheeple Feed”

    Don’t be sheeple.

    Dave from Hawaii wrote on January 15th, 2010
  2. To say I am amused would be an understatement.

    Mark wrote on January 15th, 2010
  3. Mark,

    Check this out. The media is trying to propaganda people about HFCS. I saw a commercial on Discovery health channel and wanted to vomit afterwards. It’s so disturbing. The website is

    Check out the videos… alarming

    Lauren wrote on January 15th, 2010
  4. Mark you HAVE to send this! So so genius.
    I’m posting this to my FB page. This is Fuming Fuji Fantastic!

    marci wrote on January 15th, 2010
  5. This is unbelievable. I actually thought it was a joke for a long time :). Great post though. Very funny. If you’re reading the comments only, go and read it.

    Richard Shelmerdine wrote on January 16th, 2010
  6. Mark –
    SO funny – great bit of parody.
    But let’s keep in mind, it is a step in the right direction, and that is not a bad thing.

    The fact is, fast food is huge, and any step toward an awareness of healthier choices is good.
    Yum brands (parent company of Taco Bell) has something like 35,000 restaurants and some 1/3 million employees.

    It kind of galls me, people that haven’t built an enterprise looking at the fruits of someone else’s labor and demanding they change what they do (be it cars, or food, or banking, or…)

    Think you know better?
    Think you can do it ‘right’.

    Go ahead – compete.
    Let’s see the Mark Sisson world-wide healthy food conglomerate, 35,000 locations strong, thriving on doing the right thing.

    Mark, you’re a successful entrepreneur.
    Fitness / diet consultant, self-published book author, seller of supplements.
    Congratulations! You’ve done well and your message is inspiring.
    I don’t hear of anyone demanding you change the way you run your business – and I don’t think anyone should have that right.

    But me thinks that living in Malibu, doing sprints on the Hollywood celebrity crowded beach, and walking to local market that has loads of very expensive organic stuff might not be the norm.

    Adam wrote on January 16th, 2010
    • “But let’s keep in mind, it is a step in the right direction, and that is not a bad thing.”

      Like smoking one pack of cigarettes a day instead of a pack and a half.

      “It kind of galls me, people that haven’t built an enterprise looking at the fruits of someone else’s labor and demanding they change what they do (be it cars, or food, or banking, or…)”

      As a tax-paying citizen, I have every right to complain publicly about corporate and personal behaviors that impact me negatively through higher taxes to pay for rising Medicare and Medicaid costs and through higher health insurance premiums and copays.

      “I don’t hear of anyone demanding you change the way you run your business – and I don’t think anyone should have that right.”

      Do you understand what a right is? The First Amendment gives us the right to complain about business practices or anything else that bothers us. I wouldn’t categorize Mark’s post as a “demand,” but even if it were, it would be an unenforceable one.

      “But me thinks that living in Malibu, doing sprints on the Hollywood celebrity crowded beach, and walking to local market that has loads of very expensive organic stuff might not be the norm.”

      And the way most of the rest of America eats should NOT be the norm. Even people in modern food-importing countries like Japan and Korea manage to eat much healthier than we do.

      Sonagi wrote on January 16th, 2010
      • My goodness.
        I hope Mike’s site doesn’t devolve into a discussion of the constitution.
        But I see you must be a product of public education.

        Rights come from our ‘Creator’, not from man.
        The first amendment prohibits man from taking away our God given right to free speech.

        Might I refer you to:

        1 – Declaration of Independence
        2 – Federalist Papers
        3 – Constitution

        Better late than never…….

        Adam wrote on January 16th, 2010
        • Who’s Mike?

          Uncle Herniation wrote on January 16th, 2010
        • Trolling is not nice, mmkay. Personal attacks like “you must be a product of public education” are not welcome nor warranted.

          Also, we really should not get into a political/religious discussion here. This website is about dietary self-improvement, not politics or religion.

          Ben wrote on January 17th, 2010
        • “Who’s Mike?”


          Sonagi wrote on January 17th, 2010
    • I kind of understand your point, because there are a lot of people out there who don’t have access to good food and cannot afford it. I have been looking for quality grass fed beef but I am not in a position to purchase a part of a cow as I wish I could. I have to work long hours and commute and sometimes when I get home I just don’t feel like cooking and I would stop at Taco Bell.

      However that doesn’t mean Taco Bell should try to take advantage of that and my supposed stupidity with this ridiculous advertising campaign. Maybe letters like Mark’s and comments like ours will encourage Taco Bell and others to improve the quality of food.

      Mark is providing this site and forum and is helping a lot of people such as myself. He deserves to live the lifestyle he lives and express his opinions about corporations whose main motive is money not nutrition or the welfare of its customers.

      It is up to us to use this knowledge and find ways to live our dreams and improve our health as he has done for himself.

      thecarla wrote on January 16th, 2010
  7. wow, what a discussion. I worked directly for the owner of 15 Jack in the Box restaurants. my job was to fix anything and everything that went wrong or broke along with two other techs. the job didn’t turn me into a millionaire but I did make a good living. I was hired Dec 2007 and by dec 2009 I had put on 30 lbs. I had the money to buy good food but I was eating free @ all our locations. now after those two years I was laid off due to the economy. thankfully in California I qualified for food aid (kind of embarrassing for a first timer) but now I buy all my own groceries and even though I don’t have access to those fancy healthy markets you guys speak of I am still able to buy good healthy food at the local save mart. the guy in front of me in line who I noticed was using his food card spent near $200 in free food, but as I looked what was in his cart he was buying all kinds of sodas frozen dinners bags of chips, etc. so obviously its just a choice. I started my primal journey a month a go @ 230lbs and now I am down to 220lbs and feeling great. I choose to.
    And just a side note to Adam who seems to be backing the 35000 location conglomerate…
    one thing I learned sitting through the Monday morning meetings with JIB is that the poorer the location with families who make minimal money the more money our restaurants made. now I don’t know what that says about the people eating there but one thing I do know is that it all comes down to dollars and if that Taco Bell Diet ad campaign doesn’t pan out for the bell then its off to something bigger and better. After seeing the owner of JIB huge home in a gated community and his and his wife’s matching LEXUS I can assure you they did not care about there consumers health just there wallets.

    Jordan wrote on January 16th, 2010
    • Oh my gosh!
      They took risks, and made money!

      That is WONDERFUL!

      Think YOU CAN DO BETTER?

      GO AHEAD……..

      Stop demonizing the achievers – prove through your OWN EFFORT…….

      Make that successful chain of restaurants offering organic grass fed meat……

      You CAN’T!

      Double dare ya!

      Adam wrote on January 16th, 2010
      • Troll much, Adam? If you’re that smart, you know perfectly well that’s not the point.

        damaged justice wrote on January 17th, 2010
      • The point of the letter, wasn’t whether they sell tacos or are giving the people what they want. It’s deceiving people (the ones who don’t know any better; honest, but miss informed people)into thinking this is a healthy way of eating, so go out and buy these. Hey don’t just eat here once in awhile, but all the time, it’s healthy. So what does the average person, who doesn’t really know much about health do? They go out and try it. Would about the people who are willing to try anything to loose weight? They are now putting themselves into harm, by trying the taco bell diet. It’s not about selling, and being a great entrepreneur (my Dad works for himself and has his own business, so I know first hand about this) But misleading people into believing this is a great way to eat healthy and loose weight. Most people (just like I was for 26 years) think lettuce is good, and cheese is good, oh they add tomatoes, that’s good for you. All while not understanding that not all lettuce is not equal, that cheese isn’t good(the processed kind), and tomatoes are great, if they weren’t made in a huge green house, and permeated with tons of chemicals. So you see, it’s not about free enterprise, it’s about getting the facts straight. If you’re going to call it healthy, then it should be. If it’s not, then don’t call it health food. Say it’s a better choice, if it really is. That’s the point. Of course you can’t believe everything you see on TV, but it’s great to see someone standing up, and letting them know, that not everyone is quick to follow, when they say jump. They need to know there are people out there who know what is healthy and they are willing to stand up for it. Great job, Mark. I wish more people would stand up, and want to be healthy. I would love to see a restaurant that sells healthy food! Maybe you could take that 100,000 and open your own restaurant and sell your own tacos and burgers. That would be awesome.

        Esther Anders wrote on January 19th, 2010
  8. HA! I’m glad you could put together an intelligent and humorous bit that display what we all are thinking. THIS IS RIDICULOUS! Mark, you’re awesome.

    Allie wrote on January 16th, 2010
    • displays*

      Allie wrote on January 16th, 2010
  9. Maybe the “Drive through diet” should come with a little pack of vitamins?

    Last time I looked, bleached flour, iceberg lettuce, 1tbsp of morphidite tomato, and lumpy brown MSG with “natural meat flavor”, washed down with aspartame wasn’t very nutrient dense.

    Think about how nutrient deprived all the poor bastards who hop on this diet will be!

    Grok wrote on January 16th, 2010
  10. The sad thing is, there are people who will actually buy into this ad campaign.

    Ben wrote on January 17th, 2010
    • Unfortunately you’re RIGHT!

      fixed gear wrote on January 20th, 2010
  11. And this is why I call it “Toxic Hell”!

    Brooks wrote on January 17th, 2010
  12. this just made my week…maybe month.

    krista wrote on January 17th, 2010
  13. Mark, this is both funny and helpful. You’ve done a superb job stating the core issues and problems. It’s only been about 30 years since I ate at a Taco Bell. Same w/McD’s. You rock, bro!

    Sistertech wrote on January 18th, 2010
  14. Nice! I have to say, the “do not eat this bowl” warning label recommendation made me laugh out loud.

    Thanks for sharing!


    Christy wrote on January 18th, 2010
  15. Obviously the letter got through and boy did it have an effect. The founder of TACO BELL, Glen W. Bell died after reading it.

    Gordon wrote on January 18th, 2010
  16. L.O.L.O.L.O.L.! Mark, you’re a Riot!! I’m late reading this just now but i’ve seen T.B.’s pathetic commercial. Any fast food drive thru is not a healthy meal. I Hope you sent that letter :) they can’t read it soon enough!!!
    Mark, this post is a Classic:)

    Donna wrote on January 18th, 2010
  17. Dear God! Copper wire? Thankfully I am not a consumer at Taco Bell. I like making my own tacos at home.

    Chris wrote on January 19th, 2010
  18. Wow, if only this were true. But even if the meat wasn’t made from an unknown source, you still have the problem of the corn shell they use, and the flour. Since I highly doubt they would use Almond, or any other healthy flour in their food.
    It’s nice to see that they try to make them even just a little bit healthier then what they were before. Hope they really are, and not just a ploy to sell more tacos.
    The last time we went to Taco Bell and had the tacos, lets just say, we got what we paid for…. 99 cent taco, equals 99 minutes in the bathroom. :)

    Esther Anders wrote on January 19th, 2010
  19. I work at a large company that hosted the CEO of Yum! Brands as a guest speaker (exclamation point theirs). They own Kentucky Fried Chicken, Taco Bell and Pizza Hut. Kentacohut for short.

    During a Q/A section when asked about their contribution to obesity in this and other countries, the reply was “People like indulgent foods.” Sad, and true. I actually would love to see the data around sales in fast food places from before and after the calorie counts went up. My money is on minimal change in orders, if any.

    bpm wrote on January 19th, 2010
  20. The mystery meat freaks me out.

    That being said, I have been in situations where it was fast food or a blood sugar crash (yep, I know, I should have packed food – but I forgot) and I tried the fresco soft taco and had far less digestion issues later on – that little change from cheese to toms, onions, and cilantro really did help.

    But, again, the mystery meat freaks me out and I eat at Taco Bell maybe half a dozen times a year.

    Deb wrote on January 19th, 2010
  21. That was hilarious! Thanks for the laughs

    Rich wrote on January 19th, 2010
  22. That was a wonderful perspective on the “healthy” diet items that are advertised by places like Taco Bell! People love shortcuts and not changing their lifestyles to actually become healthier, so this is a perfect solution for them!

    Samantha wrote on January 20th, 2010
  23. You are awesome, I know you’ve heard it before, but you are!!!

    Erika wrote on January 20th, 2010
  24. Still laughing now !!

    grok on

    Kevin Varley wrote on January 20th, 2010
  25. “do not eat this bowl” warning label

    YES! So funny.

    Zach wrote on January 20th, 2010
  26. Come on Mark – you know the ADA doesn’t do squat! Funny post dude loved it. That drive thru diet makes me cringe every time I hear it…

    Jonathan wrote on January 20th, 2010
  27. Absolutey beautiful.

    Success Warrior wrote on January 20th, 2010
  28. I love well written rants and this is bang on, and stomach turning! Thanks Mark. One thing though…when can we see wheat starch biodegradable food containers instead of plastic? Perhaps instead of throwing away the plastic bowl, you could caution them to simply use the corn one provided and dispense with the plastic entirely?

    Sonya Côté wrote on January 20th, 2010
  29. Thanks, Mark for taking this one on. I ate a moderate amount of fast food last year and my weight went up from 180 to over 200. I started incorporating the Primal Blueprint in December 2009 and now I’m back down to mid 180’s. My wife has seen amazing results as well, 15 lbs so far. In my opinion, way better than any fast food diet.

    Alan E. wrote on January 20th, 2010
  30. I don’t think it’s too far off to have taco bell deliver. Jimmy John’s already delivers, all you need is a high school kid with a car and a dream.

    Tanktop wrote on January 20th, 2010
  31. Thanks for this one – Question #6 made me laugh out loud!

    Danielle wrote on January 20th, 2010
  32. Wow. So I’m in the middle of reading the comments and I decide to go grab something Primal from the fridge. As I’m on the way back to my desk, my co-worker walks in with – what else? A bag of Taco Bell. Unbelievable coincidence! It really validated why I’m changing the way that I eat, with advice from people like Mark.

    Jamie wrote on January 20th, 2010
  33. Interesting article, very funny, but I want to point out a few errors. I used to work at Taco Bell Corporate and in fact was the Product Manager in charge of the Fresco Menu a few years ago.

    It is a little deceiving when you say a “Fresco/Drive-thru Diet” item is only 20 calories less that a regular item. It totally depends on the item since Fresco/Diet simply means hold cheese, hold sauce, and add Pico de Gallo. (Your sample looks like they added only Tomatoes, but it should be Pico de Gallo unless that has changed since I worked at TB.) So, for a burrito that has cheese and mayo-based sauce normally, the Fresco version would probably save a lot of calories. But certainly for an taco, the difference is minimal.

    You joke about why they don’t do this to the entire menu….well actually they do. Fresco is a style you can get with any item, since it’s just code for how to make it (again, hold sauce and cheese, add pico).

    Also the TV Ad claims the lady lost 50 pounds over 2 years. That’s a impressive total, but not exactly fast weight loss. It’s my understanding that generally speaking cutting 100 calories a day will help you lose 1 pound per week, so this girl only cut 50 calories a day to lose 50 pounds in 2 years (104 weeks). You joke about 500 calories a day, but I think she only had to cut 50 calories a day.

    The complaints you mentions about the beef (like feces in meat) are the same complaints that are allowed in all of our ground beef (see Food Inc., Fast Food Nation, etc.). Their beef is not high enough quality to brag about, like most Fast Food, but they do monitor it closely to comply with USDA (admittedly weak) standards to protect against lawsuit.

    You talk about wanting Grass-fed beef, real Guacamole, and a real Salsa bar. Well, you can get that, you just have to go to a different restaurant that doesn’t charge 79-89-99 cents for half their menu.

    I imagine your real beef (no pun intended) is with calling the items “diet”. Yes, it’s not exactly the healthiest of diets, it’s only marginally better than a regular version of the same item. “Diet” is such a vague, misleading, marketing word that is really just comparative. I’m sure they don’t call their food “Healthy”, just “Diet” compared with their regular food.

    The sad thing is Fast Food restaurants survive by catering to those too poor or too busy to afford something better. Fast Food companies target heavy users, which is defined by someone who eats fast food an average of 17 times per month. Yes, I believe that a lack of time and money should not be an excuse for poor eating. I believe there are ways to eat healthy on a tight budget. But I am fortunate enough that I can afford “Whole Paycheck” and have the time to cook healthy food, so I don’t want to judge those who tell me they can’t. I just want to help educate and encourage when I can. And in the end that what your blog does. So thanks for the education and encouragement, and the interesting post.

    Scott wrote on January 20th, 2010
    • To lose a pound per week, one has to have a total calorie deficit of 3500. Divide by seven and you get a deficit of 500 calories per day. Come again?

      Russell wrote on January 20th, 2010
      • Fair enough. Then 50 pounds in 104 weeks would still be slightly under 250 fewer calories a day, not 500. Right?

        Scott wrote on January 20th, 2010
        • That would be correct. Of course, that really is a pittance when it comes to the typical Western diet. A 12-ounce can of Mountain Dew is 170 calories in and of itself. Nix a doughnut or candy bar on top of that and boom, there’s the 250-calorie deficit.

          Russell wrote on January 20th, 2010
  34. A gordita, of which you have never heard, is a long-standing Mexican dish that is popular in California, Arizona, New Mexico, and Texas.
    It is a thick corn-masa tortilla about 1/4 inch thick that is split open after cooking and filled, similar to pita bread. The masa may or mayn’t be mixed with lard. The filling is usually thick and meaty, like a stew of spicy beef, chicken, or pork and beans. It may also be stuffed with various Mexican egg combinations or fresh cheese. It is generally served with a touch of salsa.

    Martyn wrote on January 20th, 2010
  35. So many of the comments to this blog entry refer to people who are “too poor” to purchase quality food ….

    When I have been poor, fast food is not on the menu. Beans, rice, and frozen greens are a cheap way to feed my family, for instance. When I’m feeling a bit more flush, I might add a tortilla and some cheese and call it a burrito.

    Assuming you’re a family of 3 — 2 adults who eat 3 menu items each and a child that eats 1 plus a share of the adults’ — that’s a $7 meal IF you don’t get a drink. Add drinks and you’re at $10-$12. I seldom spend $12 on a meal for my own family of 5, unless I’m serving salad or buying a pizza.

    So — targeting the undereducated, sure. But targeting the poor?

    Kristi Hayes-Devlin wrote on January 20th, 2010

Leave a Reply

If you'd like to add an avatar to all of your comments click here!

© 2016 Mark's Daily Apple

Subscribe to the Newsletter and Get a Free Copy
of Mark Sisson's Fitness eBook and more!