Marks Daily Apple
Serving up health and fitness insights (daily, of course) with a side of irreverence.
15 Feb

8 Reasons Why You Act Against Your Own Better Judgment

We all make poor choices against our better judgment. It’s kind of what makes us human – the tendency to actively and willfully make decisions that will result in unfavorable outcomes. Sure, the candy bar tastes good, but you know you’ll feel awful after eating it. Yeah, that blog is fun to read, but you know you’d be much happier if you finished that essay for class first. And yet five minutes later, a candy bar wrapper sits, emptied of its contents; your molars house fragments of nougat and sport a caramel sheen; light nausea approaches; and you find yourself wading knee deep through comment sections, MS Word window minimized. What just happened? Why did you do those things that you told yourself you wouldn’t, that you warned yourself against, and whose negative ramifications are already coming to fruition – just as you predicted?

Last week, we began the dialog with my introductory post on akrasia – the act of knowingly working against one’s own interests – but we didn’t get into any details. Today, I’m going to try to provide a few answers. I’m going to delve into the reasons for akrasia, particularly as it pertains to making bad eating choices. I won’t discuss psychological issues, per se, instead focusing on physiological explanations, but keep in mind that the two are often one and the same. You can’t really separate the mind from the body (well, without killing the person, that is).

Whether we pick up the phone to order takeout, open the candy wrapper, shove the spoon into the jar of Nutella, or accept the offered slice of cake, we are making a decision. Most health experts say making the healthy decision is a matter of willpower. So that if you make an unhealthy decision you simply don’t want it badly enough. Like Bob Newhart in that old Mad TV sketch, they seem to think all you have to do is just “STOP IT!”

Well, it’s not that easy. Otherwise, folks wouldn’t be making these decisions that go against their better judgment. Otherwise, they’d indeed be “stopping it.”

So why do we do it?

Many – perhaps most – poor dietary choices stem from an inability to resist cravings. And who can blame you, really? Whether they’re for chips, sweets, or something specific like wheat, cravings are difficult to ignore by design. Their very purpose is to get you to give in to them, to override your rational side and promote decisive, single-minded pursuit of whatever it is you crave. Something, then, is at the heart of these cravings. Something physiological. But what?

1. You’re missing something from your diet and your ancient genes are misinterpreting the modern cravings.

There’s often a disconnect between what our animal bodies need or desire and what our human minds know is best. When the animal body perceives a deficiency, some nutrient lacking in the diet, like salt, it often develops a craving for that nutrient. 20,000 years ago, if you were salt-deficient you would have gone looking for shellfish or rock salt, because those are the salt sources you knew. Your food memory bank was rather limited in scope. Today, that same salt deficiency might manifest as a craving for Pringles or Cheezits, because those foods are listed under “salt” in your food memory bank.

Let’s look at some research on the subject. In one study (PDF), human volunteers were put on a strict low-sodium diet and treated with diuretics for ten days, rendering “substantial sodium depletion.” The effects were pretty telling. Salt thresholds – the minimum detectable level of sodium chloride dissolved in water – lowered dramatically; the subjects could detect lower levels of salt during sodium-depletion than they could during sodium-repletion. Furthermore, salt depletion made salty foods taste better than they had before the study, and salt-depleted subjects rated the saltiest foods as the most attractive and desirable.

It’s quite possible that your “Pringles cravings” are actually salt cravings, and that the former is simply what your animal body associates with “salty.”

2. You’re missing something from your diet and your modern self is misinterpreting the ancient cravings.

What about sweet cravings? Paul Jaminet thinks that sugar cravings might actually be fatty meat cravings. It sounds crazy on the face of it, but he makes some salient points. First, certain amino acids are actually slightly sweet. These sweeter amino acids are also hydrophobic, which means they are found inside cells with fats, and they repel water (fat doesn’t mix with water). Hydrophilic amino acids, which are water-soluble, do not associate with fat, and trigger the umami tastebuds, are not sweet. A leading theory of sweetness even suggests that in order for a compound to be sweet (to interact with sweetness receptors), it must be hydrophobic. Paul suggests that in a Paleolithic environment with ample prey, bland (rather than sweet) tubers and less abundant/seasonal fruits, cravings for sweets drove us to eat calorie-dense, nutrient-rich fatty meat.

It’s possible, yet again, that our animal bodies are confused by the modern (and totally understandable) conflation of sweet with sugar and misinterpret what is actually a need for fat. Perhaps those sweet cravings turn into sugar binges because sugar isn’t actually what your body wants.

3. You’re addicted to wheat.

Wheat contains opioid peptides that may be able to activate opioid receptors in our bodies. You know what else activates opioid receptors? Opium, morphine, and heroin. (I’ve never tried any of them, but I hear they can inspire some real devotion from their users. See: Trainspotters, Requiem for a Dream.) I know that may sound glib, and I’ll be the first to admit that research into this is still very preliminary. You won’t find any ironclad evidence on PubMed that wheat is addictive. But the thinking goes that rather than hitting you like a ton of bricks and rendering you speechless from the sublime triggering of your opioid receptors, wheat addiction manifests as a stubborn lingering thing.

Evidence does exist, however limited. One older paper (PDF) that identifies multiple opioid peptides in wheat gluten, suggests that they are capable of binding to brain opioid receptors via a “plausible biomechanical mechanism,” and deems them of “physiological significance.” Dr. Emily Deans, of Evolutionary Psychiatry, has actually used naltrexone – a drug that blocks opiate receptors – to curb wheat cravings in celiac patients who are trying to kick the “habit.”

Wheat plays a huge role in the diets of industrialized nations. If you’re reading this, you probably grew up eating it. You may still be eating it from time to time – and that may be at least partly responsible for your urge to eat that slice of bread.

4. You’re addicted to sugar.

Similarly to wheat, sugar has addictive properties. A review of the rat studies shows that rodents will become quite addicted to sugar rather quickly, at times even choosing it over pharmaceutical-grade cocaine. There’s evidence that the addictive properties affect humans, too. As with wheat, naltrexone has been shown to reduce the rewarding properties of sugar in people. When you block the opiate receptors in the brain, sugar simply isn’t as rewarding and you’re not driven to consume as much of it. 

Sugar appears to be addictive in both rats and humans. You, being a human, could very well be drawn to make bad decisions about sweets because you are addicted to them.

5. You’re stressed out.

Everyone knows about “stress eating.” Chronic stress is repeatedly linked to obesity and overeating, and there’s strong evidence that it even elicits cravings for specific foods or nutrients. Like sugar. Remember our old friend cortisol? It’s one of the premier stress hormones, and in high cortisol responders – people that secrete lots of cortisol in response to stress – cravings for and intake of sweets increase dramatically. Stress also appears to increase the desire for “comfort foods,” those deadly high-sugar, high-fat concoctions, via an increase in ghrelin, a hunger hormone.

Stress can also lead to salt cravings, probably because the adrenal glands which produce stress hormones also produce hormones which monitor electrolyte balance. And indeed, stress can also increase salt requirements, which, as we know from earlier, can often manifest as “chips cravings” or “cracker cravings.”

6. You’re training too much without adequate fueling.

My general rule is that starchy vegetables like tubers and potatoes, as well as sweet fruits, are elective foods. You don’t need ’em, and most people, especially those who are trying to lose weight, will be better off limiting them. They can be tasty, though, and if your activity levels warrant a higher intake of carbs, you could eat them. I have no problem with that and I don’t see them as problematic in that situation. In fact, if you’re doing daily Crossfit WODs or pounding the pavement to the tune of 100+ miles each week, you had better eat some tubers and some fruit. If you don’t, if you go very low carb while trying to maintain that breakneck pace, you will suffer. You will probably also crave easily-digestible, refined, processed junk carbs. Think chips, bread, pizza, pasta, or – my own personal favorite/nemesis from my Chronic Cardio days – tubs of ice cream.

Your body needs to replenish the glycogen, and it needs carbohydrates to do it. Gluconeogenesis can only get you so far if you’re pushing your body to its limits. In the face of heavy, glycogen-depleting training, a lack of Primal starch sources will have you craving sweets and grains in no time.

7. You’re not getting enough sleep.

Lack of sleep has long been associated with overeating and obesity. For one thing, poor or disrupted sleep schedules promote disrupted cortisol secretion, which – as I’ve shown above – can affect our food choices. Bad sleep also increases insulin resistance, which changes how we process macronutrients (especially carbohydrates) and renders us more prone to fat gain. And now, a recent study has shown that a single bout of acute sleep deprivation (just one night) causes people to find food more rewarding. Patients on no sleep derived more pleasure from food, desired more food, and reported more hunger than patients who had slept. And that was just a single night. Just imagine the effects of days, weeks, or even years of chronic poor sleep.

If you’re running on no sleep, you may very well be more susceptible to the wiles of junk food.

8. You fear being socially isolated due to your food choices.

Peer pressure doesn’t just occur in groups of teens smoking joints behind a 7/11. It can happen at birthday parties, at office events, or during the holidays. Wherever treats are being served, and the vast majority of those in attendance partakes, those who would otherwise refuse the offered treats often feel pressured to give in. You hem and haw, try to say “No, thanks,” but you start thinking you see shared glances between judgmental partiers, sense hurt feelings from amateur bakers, and you worry about looking like a “health nut” (as if that’s a terrible thing or something), so you take the slice of cake or square of brownie and partake. You know what happened last time you gave in. You remember quite vividly the downward spiral of junk indulgence that transpired then, and probably will again. But still you eat it.


One explanation may be that social rejection – even if it’s only imagined – can manifest as physical pain. To figure this out, researchers ran brain scans on study participants as they played a virtual ball-tossing game and then began excluding them from play (PDF). Ultimately, all participants were excluded from the game. During both explicit social exclusion (in which players were prevented from participating by other players) and implicit social exclusion (in which extenuating circumstances prevented participants from joining the game), the brain scans registered significant activity in the anterior cingulate cortex (ACC), a region of the brain that acts as a “neural alarm system” or a “conflict monitor.” Whenever “something is wrong,” the ACC lights up. Physical pain famously triggers the ACC, but the ACC is not involved in the physical sensation of pain. It’s involved in mental distress.

Distress is a negative sensation. It is unpleasant by its very definition. If you’ve resisted the treats in the past and felt socially isolated or rejected because of it, you may be conditioned to take the treat next time in order to avoid the isolation and avoid the activation of your neural distress center. 

Do any of these sound familiar? When it comes to making poor dietary decisions, keep in mind that we are complex animals and the causes of our actions are multifactorial. Some or all of these factors may play into your particular misstep. Maybe you gorged on cake at the party both because your ACC was buzzing in trepidation at the prospect of social isolation and because you’d been putting in way too many road miles, you were overtrained, your cortisol was spiked, your blood sugar was low, and you were craving sugar. It could be any number of things from this list (and even some that aren’t on it).

So, while the decision ultimately rests on your plate, you might find it helpful to understand that a whole host of factors is actively influencing you. These aren’t excuses, and they don’t remove responsibility, but they do show you what might be going on under the hood. Hopefully by understanding exactly why we often make bad decisions about food against our better judgment, we can tip the scales in our favor before the next one is made.

Well, it was a long one, but I hope you found it helpful. Be sure to leave your thoughts in the comment section. Thanks for reading!

You want comments? We got comments:

Imagine you’re George Clooney. Take a moment to admire your grooming and wit. Okay, now imagine someone walks up to you and asks, “What’s your name?” You say, “I’m George Clooney.” Or maybe you say, “I’m the Clooninator!” You don’t say “I’m George of George Clooney Sells Movies Blog” and you certainly don’t say, “I’m Clooney Weight Loss Plan”. So while spam is technically meat, it ain’t anywhere near Primal. Please nickname yourself something your friends would call you.

  1. I love that this article was written on the day I shoved lotsa sugar in my mouth ’cause I felt crap’. Emotional eating anyone?…blah. I started googling for help – didn’t find much so decided instead to check new posts here…and low and behold – just the advice I needed. I should always come here first! :)

    Tara wrote on February 17th, 2012
  2. I have adrenal fatigue and very low thyroid. I am doing Paleo, work at a physical job, and have severe food allergies. When I get overtired/adrenals worn down, I find myself craving sugar and my willpower is very low (i do slip)….. Even tho I know I will have allergic reactions I eat it anyway! Then I have troubles and feel awful for at least a couple of days….. I had half a turkey sandwich for the first time in over two years and had a reaction to the gluten… NEITHER slipup was worth it, but both times the seemingly neccessary craving was overwhelming…. Your information is very helpful, my plan now is to make sure I have meat available whenever I have those lows and see if that will help me work thru those unhealthy cravings. Thank you for an excellent article

    Tiana wrote on February 17th, 2012
  3. L-GLUTAMINE. For sugar cravings…just bought some…see how it goes. It’s supposed to help sugar cravings and alcohol cravings.

    Tara wrote on February 17th, 2012
  4. Here is some info about the health benefits of dark chocolate.

    Jimbobla wrote on February 17th, 2012
  5. great information. that makes perfect sense, and it validates other former healtrhy diet proponents that had the same theory/information. How can a person crave junk food whether salty or sweet if that’s not the food that was around earlier in human history?!! obviously we are substituting unhealthy foods for what our bodies naturually were designed to eat. Very interesting about the wheat and opiod receptor site.
    I use to be a bread junkie! makes perfect sense since I definately was getting mood enhancement from it! Wow! will be very interesting to see what the research on that will reveal. Cool stuff!

    llouie berard wrote on February 17th, 2012
  6. “You, being a human,… ”

    Mark, you’re making a huge assumption there. I am bigger, smellier and hairier than anything that could sensibly pass for ‘human’.

    Jokes aside, I found this post fascinating (thankfully not in the original sense of being transfixed by a phallic object of worship – the fascinum).

    You write really very well and you make complex material accessible to the common man (even men as common as me).

    I would really love your ‘take’ on the complex interplay between ‘me’ and ‘not me’ that takes place in a normal person.

    What I mean by this: well, by any measure, more than half of all the cells that inhabit my meatspace, are not ‘mine’ but rather belong to a bunch of microbes… some of those microbes are friendly (i.e., live in symbiosis with my meatbag) and some are hostile (i.e., they wanna get all up in my bidness or switch off some bits of my kerjiggers).

    I have read that as many as 90% of the cells in a human meatspace are ‘exo-life’. See, for example, in which Paul Hawken states “In each of you are one quadrillion cells, 90 percent of which are not human cells.”

    So… now consider that MANY (e.g., intestinal flora) emit chemical signals to which my ‘human’ systems respond.

    I think this issue is non-trivial for the ‘primal’ hypothesis, given that the evolutionary timescale for bacteria and other microlife is measured in days and weeks rather than millions of years… microfauna (again, I reiterate – 90% by cell count) might have become acclimated to our ‘new fangled’ diet, while our bodily system have not.

    So the microbes send messages to our brains, telling us to eat crap they like… and we do so, and our old-fashioned ape-bodies get fat.

    I know, right? Mind… BLOWN.

    PS… all the fat bits of my meatbag are the bacteria. Fat bastards – they sent my Lovely down to the shops to buy chips, only 5 minutes ago.

    My own cells are the only ones “bringin’ the sexay”… but I’m constantly being dragged back to the pack by fat ugly bacteria.

    GT wrote on February 17th, 2012
  7. Slowly but surely I am winning this battle against sweets. My biggest downfall right now is a nightly apple or banana. I’m not sure how bad that is but it makes me feel guilty. Even though I have a daily piece of chocolate…it is 72% cocoa and because of that I don’t feel guilt.

    Twigs wrote on February 18th, 2012
  8. I used to have undeniable sugar cravings, it turns out I was extremely low in magnesium, I think because of adrenal fatigue. After a couple of months of taking high doses of Magnesium I no longer crave sugar. It’s amazing! I also found myself craving salt after the sugar cravings ended, so I ate a lot of sunflower seeds as I took supplements to assist my adrenals to recover. Now I don’t crave any type of food unless I get really stressed out, but since I know what’s going on I feed my body to heal it, so the cravings end. Or, I feel sorry for myself and wallow in it for a week and then get back on track. I lack willpower. I know, I should just stop it! lol

    reivenskye wrote on February 19th, 2012
  9. For me, it’s simply boredom. That’s when I will whip up a bisquit from scratch and eat it with lots of butter and honey. That’s about the only thing I have in my house that I can make quick to eat when I’m attacked with boredom.

    rh wrote on February 19th, 2012
  10. Thought this article and posts very insightful. I’m thinking food support is needed for all more so then people who have alcohol and drug addictions. ( I have family in 12 steps). Food is a much bigger struggle because we have to eat a few times daily and everyday. Having free will makes it difficult because we are tempted by tv, radio, and just riding down the road seeing signs of the multitudes of resteraunts choices. It’s almost like putting on a special pair of glasses and now seeing most everything out there is harming our bodies. I’m at a point I don’t crave my sugar / salt foods but I dream and think of them and become sad to know I need to stay away and not eat them…and forever is a mighty long time. Because having a few or even moderation can lead me down a very slippery slope. Coming off sugar,wheat and salt was difficult and to have to begin again would be frustrating. Thanks everyone for your posts- encouraging.

    Paulette wrote on February 20th, 2012
  11. I know I’m posting a little late, but so much of this rings true! The biggest thing I noticed, just from experimentation, is that often when I think I have a craving for junk food, I really just want fat. That usually takes care of it.

    I have been playing around with eating some more carb-y foods because I do a lot of cardio as part of Navy training, and that has also reduced my cravings. I used to have days where I would eat a pint of ice cream and feel AMAZING the next day — full of energy and ready to seize the day. A sure sign that I was not getting enough of something. Some occasional fruit has really helped balance that out.

    I do notice that people will go out of their way for other dietary concerns, but not for Primal. We spent Christmas with my husband’s family, and we had to make all our own dinners because his mom cooked everything with bread and cheese, and I’m allergic to dairy (NOT lactose-intolerant, thankyouverymuch). Then, his family had the audacity to eat everything his mom cooked AND everything we cooked! Glad they loved it (they did), but seriously, if that’s going to be the case, let us do all the cooking from the get-go and eat it and don’t complain. Ugh.

    Deanna wrote on February 25th, 2012
    • Hi Deanna,

      I just replied to your post on the coffee/caffeine article. Like you, I have a tendency toward low blood pressure. Again, I see some points in common with you here. I am allergic to dairy – but NOT lactose intolerant. Amazing how many people just don’t get the distinction. I also find that from time to time I need a little fruit to tweak my otherwise very low carb diet. Sometimes I wonder if there really are metabolic/dietary types/subtypes. Still reading on that subject, though.

      rarebird wrote on February 25th, 2012
  12. I usually get sweet cravings around my time of the month. To satisfy that, I eat berries.

    When there is an office party or some other social thing with sweet things, if the quality is good then I will have a bite or very small portion. If people in the environment are not likely to be accepting of your diet, you can also “lie” and just tell people you are predisposed to diabetes or have some other preventative health regimen prescribed by your doctor so you can’t partake.

    mmmpork wrote on March 21st, 2012
  13. OMG, I can’t even describe how happy I am to read this! THANK YOU MARK! You just let me know I am actually ok :)

    Anna wrote on March 21st, 2012
  14. Day 10 in to the 21 day body transformation and I fell off the wagon today…I ate heaps of ginger nut biscuits and a chocolate brownie with cream..always seem to get really sweet tooth cravings the week before my cycle (sorry gents…) what am I missing? how do I get back on the wagon?

    jo wrote on March 22nd, 2012
  15. @newgrokcanadensis – Why don’t you make your own? If you’ve found raw cream you can make it with reasonable ease :) plus it’s delicious –

    MsFoxwell wrote on March 23rd, 2012
  16. Good post! Some days I’m full on paleo and other days, for the excuse du jour, go for not one, not two, but three pieces of chocolate. And sugar in the coffee. And … etc.

    Another blog I read has had several posts about willpower and as a result have been “practising” with small choices or decisions. The theory is that willpower is something you train yourself to exercise, notwithstanding there is a mind-body connection where our brain chemistry affects that control. If this is something that interests anyone else, here’s search results dealing with this topic:

    Personal experience is there is something to doing the baby steps to willpower, whether it’s food, money, work, play, etc. I feel much more in control of my life when I can say yes or no, and no guilt trip follows :-)

    LeslieintheGarden wrote on March 23rd, 2012
  17. It’s Trainspotting not Trainspotters (you must have really watched the movie).

    John wrote on April 22nd, 2012
  18. “What about sweet cravings? Paul Jaminet thinks that sugar cravings might actually be fatty meat cravings.”

    I beleive it! I am menstruating (TMI I know) but I have been fighting sugar cravings all week and last night I had a big fatty steak and felt more satisfied then I had after I ate an entire chocolate bar (70% of course)!

    Merky wrote on June 15th, 2012
  19. A tip that I use so I don’t eat a lot of junk food when I have a craving is that I clear my pantry of all my junk food. That way when I have a craving junk food isn’t accessible. Try it out, it’s an effective way of making yourself to eat better.

    John Oxnard wrote on July 10th, 2012
  20. I crave water and haven’t drowned yet.

    Dave wrote on December 4th, 2012
  21. Excellent points to consider. I try to incorporate that with some Gabriel method information regarding brain chemistry which makes it clear that it is not a matter of will power.

    Dbidbi wrote on December 30th, 2012
  22. Right now my main Paleo cheat is alcohol, and it’s 100% peer pressure induced – usually in the context of dating or going to dinner with friends. I don’t drink often, but I have bad IBS and headaches, neither of which are helped by drinking. After a particularly rough weekend I’m gonna try to go 100% alcohol-free for a while. So this post came at a good time. Doesn’t make that social distress any easier to handle, though.

    Renee wrote on February 12th, 2013

Leave a Reply

If you'd like to add an avatar to all of your comments click here!

© 2016 Mark's Daily Apple

Subscribe to the Newsletter and Get a Free Copy
of Mark Sisson's Fitness eBook and more!