Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

Tell Me More
Stay Connected
November 21, 2007


By Aaron

Picture this. The year is 2051 and the large biotech company, Probiogenic Solutions, has made huge advances in human genetic research. Backed by internet superpower Google, they have decided to bring their technology to the masses. “Genetics just got personal” is their motto.

It has been decades since Watson and Crick discovered that the human blueprint, at its core, lies in the ever-spiraling structure of the double helix. Since that day in 1953, nearly one hundred years prior, the mysteries uncovered in the tiny strands of DNA speak to the nature of life itself.

Now Probiogenic Solutions wants you to have the information locked up within your cells. The information that can shed light on who you are, where you are from, and what you are made of is at your (and in your) fingertips. Probiogenic Solutions is your modern soothsayer.

Just a sample of your saliva is all it takes.

This sci-fi drama from the future that is the long awaited unraveling of all things related to your physical mortality is upon us. The fictitious Probiogenic Solutions is actually a web-based company called 23andMe, and the year is 2007, not 2051. That’s right. They actually exist today. Their website went public on Monday.

23andMe doesn’t make claims quite as grandiose as those laid out in this little exercise of the imagination. But their services are pretty cool nonetheless. Check out their site for the full story.

We find this stuff intriguing. Are you on board as well, or is this a little too Gattaca and Brave New World for your liking?

Subscribe to Mark’s Daily Apple feeds

Subscribe to the Newsletter

If you'd like to add an avatar to all of your comments click here!

Leave a Reply

5 Comments on "23andMe"


Sort by:   newest | oldest
9 years 9 months ago
A related article that I just now read while reading the older entries in a blog. I think the author posts here, though I could be wrong. Looks like maybe now people can access their genetic code and possibly control which genes they express, preventing disease. Though I agree with the statement that people would rather just blame their genes than their own behavior. I wonder if people using this 23andme service will use it to find excuses for their own poor choices. I have visions of lawsuits and insurance nightmares, of people finding they ARE prone to a… Read more »
9 years 9 months ago

A personalized genetics profile might enable already well-informed individuals to make slight improvements to their diets, but by and large these companies are basically scam artists. The results are less useful than those your doctor can provide during a physical and are prohibitively expensive to boot. I am disappointed that the powers in charge of this blog would advertise this company without providing even a hint of critical analysis. Two thumbs down.

9 years 9 months ago

Just watched the video on youtube (search for “23andme”). That’s pretty wild stuff.

9 years 9 months ago

Elliott, I don’t think the post’s intent was to provide a critical assessment; it was obviously intended to introduce the issue to the readers and open it up for their own opinions (hence asking at the end for the readers’ thoughts). No post can be the definitive work on a topic or a company. Besides, the nature of a blog is to get a discussion going; so by all means, feel free to provide your own critical analysis. But I don’t see how Aaron was “advertising” the company.

7 years 7 months ago

I signed up with 23andMe over two years ago. I think its a great service.

Along with the medical insights, learning about my ancestral roots has been fascinating. I’ve also been introduced to cousins I didn’t know existed.

23andMe has recently been featured on the PBS show “Faces of America”.