Archive for October, 2008

2 Oct

NNT (Number Needed to Treat)

467349916 468cb2a946 2 NNT (Number Needed to Treat)As you’ve likely noticed, we’re getting back in touch with our more surly, snarky side this week. It can be fun now and then to channel one’s inner Fuji…. (Frankly, we can’t imagine MDA without it, and we hope you agree.) From energy drinks, we turn to one of our more popular objects of exasperated investigation and sarcastic commentary. What would we do without you, Big Pharma? Suffice it to say, there’s never a dearth of material with you around. And we thank you for that.

1 Oct

The Dope on Energy Drinks

271639822 ea6c161a7f The Dope on Energy DrinksIt’s impossible to walk through a bar, college campus, city park, gym(!), or even company break room without spying one. You know, those gi-normous cans with the graphics so obnoxious (e.g. lightning bolts, claw marks, neon slashes and splatters) they leave your eyes bloodshot. (Can you tell we’re in the mood for a rant?)

It used to be if you were tired you grabbed a morning/afternoon cup of joe. Nothing fancy. It was simple, “old school” (if you will), and mercifully cheap. (Relatively bland and weak by today’s standards, but did most of us know any different back then?) Then came the Starbucks/Seattle revolution, and suddenly coffee – and all manner of coffee related drinks – were practically an official American accessory. Seemingly more omnipresent (or at least obviously visible). More potent. Decked out. Pricier to be sure. Not only did the cost and flair go up with this new wave, the caffeine and sugar content of our coffee did as well. (Ever wonder what’s in that special syrup that makes a mochachino a mochachino?)

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