Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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Month: July 2008

Top 10 Health Marketing Buzz Words (Ripe for Skepticism)

We’ve talked at length about the health benefits of certain foods, even going so far as to label them “Smart Fuels.” And, while we stand by our statements that there are foods out there that are particularly good for you once the marketing masterminds at food manufacturing firms catch wind of it, these poor foods are hailed as the new wonder food. In fact, they become so popular that they become buzz terms in the industry, able to sell just about any product provided it gets an honorable mention on a product label. Our beef? These so-called super foods can never live up to the hype and certainly can’t confer any kind of health benefit when they are served up in processed food items such as gum, candy, yogurt chips and sugar-laden juices! Read on to see our list of the top 10 health foods that have tried, and failed, to live up to the hype:

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