Reader Stephan emailed me earlier about some very smart fuel you might want to consider: duck eggs. Apparently duck eggs are incredibly rich in nutrition – 100% of your daily B12 (well, by government standards anyway). And apparently those who are allergic to chicken eggs can frequently still do well with duck eggs. Never tried ‘em myself, but I think I will. Anyone else tried them or any other unusual eggs?
Another amusing “primal” tidbit, everyone: early humans chewed gum. Archaeologists have found a 5,000-year-old piece of preserved tree gum with clearly imprinted neolithic teeth marks. The gum is birch bark tar, which exerts an antiseptic effect on tissues. It’s likely that early humans chewed the phenolic tar to stave off gum infections. Move over, Trident.
To wit: scented bus stops. Bakeries like Mrs. Field’s have long maximized appeal by wafting sugary scents through the air, and now bus stops are following suit. For example, California’s Milk Processor Board ran a one-month campaign earlier this year that floated chocolate chip cookie aromas through several West Coast bus stops. It was cut short by – of all things – protesting San Franciscans!
And Aaron digs up another (older) case of multi-sensory marketing: move over perfume – hello, food-scented ads! (NYT Select)
Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke.
Fast forward a couple of years, when water – particularly bottled water – is all the rage (never mind that thousands of children die every day from lack of access to water). Now, Diet Coke is falling all over itself to trump up the fact that it’s practically identical to water! Hey, it’s 99% water!
Which is funny, because why would anyone want to pay for 99% water with added chemicals?
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