Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

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Month: August 2007

Spin the Bottle (How Coke Is Remarketing Itself)

Diet Coke used to work hard to prove that it was more than just water and chemicals – consumers wanted to feel that they were getting something for their hard-earned dollars. To that end, marketing played up the great taste and refreshing benefits of Diet Coke.

Fast forward a couple of years, when water – particularly bottled water – is all the rage (never mind that thousands of children die every day from lack of access to water). Now, Diet Coke is falling all over itself to trump up the fact that it’s practically identical to water! Hey, it’s 99% water!

Which is funny, because why would anyone want to pay for 99% water with added chemicals?

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Move Over, McGriddle

For once, I’m speechless.

Further Reading:

More Cowbell!

Jabba the Hut Returns?

Lobbyists, Fried

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Replating: Admirable or Apathetic?

Have you seen this trend? Next time you see a doggie bag atop a trash can, don’t assume the owner was too lazy to throw it away. This is replating. It’s the newest movement in helping the homeless and hungry. I’m not sure about the implications for public health. Aside from that, shouldn’t we be doing more to prevent homelessness? Romantic idealism doesn’t generally work in this place called reality, so while I like realistic and efficient solutions, I don’t like casual charity that absolves people of greater responsibility and real sacrifice. We thoughtlessly waste so much food in this country. And plenty of our own people go hungry. Is this a reasonable way to stop waste and alleviate a problem? I’m not sure there isn’t a whiff of apathy coming out of that doggie bag.

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Timex Ironman iControl Watch Review (Better Late Than Never)

Timex recently asked us to review their new iPod-compatible Ironman i-Control sports watch. We’ve been having so much fun using these watches, we decided we ought to tell you all about them! (Sometimes we get products that are just not up to snuff, so we don’t tell you about those.)

You may remember my recent roundup of the absolute best fitness gadgets whether you are barefoot running or working out on the go (if you haven’t read these popular posts, you should!). I’m always on the lookout for new gear to improve my exercise experience. I also recently purchased my first iPod, so this smart watch came…just in time (cue groan at the pun).

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10 Forgotten Stress Relief Tips

There are plenty of excellent stress guides out there. Some will offer spiritual tips, while others will give you practical advice. Still others offer nutrition and fitness ideas to mitigate stress. Stress comes in many forms – relationships, work, health, hormones, momentary dilemmas, and more – and there are just as many ways to tackle it. Here’s a list of helpful stress soothers that are so simple, they’re often forgotten. They’re not ground-breaking by any means, but they work! So, while these won’t resolve major conflicts or heal a tired body, they will give you a quick mental lift. And sometimes, that’s all you really need.

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