The texture solution is not: sell food that naturally has pleasing texture by virtue of its characteristics.
The texture solution is:
When did bare minimum standards of decency become selling points?
If you (you being a corporation richer than most countries) feel compelled to brag about your chicken nuggets being “all white meat”, I don’t envy your marketers. They’ve got quite the task set before them. Then again…do they? We seem to have lowered our standards.
When I see an ad like this (among many), trying to convince me that I should feed my kids chicken nuggets because they are actually made of real meat, I don’t feel inspired. I feel like grabbing my kids and keeping them as far away from a fast food restaurant as possible for the rest of their lives. “All” white meat? Oh, sure, now I’ll go for them. What were they before?!?
I’m concerned that society’s standards for what is acceptable quality are slipping. Forget slope. This is an avalanche.
Juice makers actually brag about the product containing…juice.
Nuggets are proudly made of…meat.
Mac ‘n cheese is made with… real cheese.
All these products spend insane amounts of money just to tell you that their products are made of exactly what any rational person would expect them to be made of. This is the equivalent of good behavior for food manufacturers. Personally, I am unimpressed. “Oh, you mean you’re not lying to me? Wow! Go you!”
What would be lower than the bare minimum? Oh yeah, everything.
The irony, of course, is that dark meat is not even unhealthy (Sara recently asked: “What’s with the white meat superiority complex?“). It’s the deep frying and additives.
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