Meet Mark

Let me introduce myself. My name is Mark Sisson. I’m 63 years young. I live and work in Malibu, California. In a past life I was a professional marathoner and triathlete. Now my life goal is to help 100 million people get healthy. I started this blog in 2006 to empower people to take full responsibility for their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness...

Tell Me More
Stay Connected

Month: March 2007

‘Repositioning’ Is a Nice Way to Say Manipulation

Worker Bees’ Daily Bites:

Here’s your daily dose of clickativity from the world of health, Apples!

Puff Piece

We’re all over Food Processing‘s report on Ye Ole Pizza Puff. Evidently, pizza puffers are desperate to find ways to reposition (translation: manipulate). So much so, they’re not relying on the old marketing standbys: lower fat, lower calories, reduced sodium. Trans fat? Nope. Not even.

Marketing always works better when there’s a story to buy into. Preferably older and…mythier.

Food marketers are no exception: pizza puffs are being repositioned as fulfilling the ancient Greco-Roman tradition of breaking bread. The Romans shared small treats to aid in digestion, stimulate the appetite, and share the much-desired warm fuzzies. Appetizers, basically. This is an age-old tradition that anyone can appreciate. What’s not to love about a small bite to ease digestion and get everyone in a cheerful mood?

The difference is that the Romans ate real food. They may have had vomitoriums, but they sure didn’t have deep fryers.

You’ll love the shameless discussion of how to convey a particular story to trigger a desired emotional response in consumers (ca-ching!). We particularly love this line:

While these products are viewed as healthier than shelf-stable snack foods, their fat and sodium levels can be high. These ingredients are part of what makes the food taste good and increases their satiety. So the real challenge is how to create a ‘healthy halo.’

Can our food processing foes rise to the occasion? Or will this challenge prove too difficult even for them?

Give Your Colon the Blues

Blueberries, that is. They’re excellent for your colon, and let’s face it, so much tastier than toast. Blueberries have practically illegal levels of fiber and antioxidants, and you can eat an entire one-pound bag for fewer calories than a bran muffin.

Check out our delicious blueberry breakfast recipe.

Reducing Stress: Not Just for Girls

WebMD has just published a nice piece advising women over 50 to reduce their stress. It’s a terrific little list, so there’s no reason everyone shouldn’t be trying these tips out. Get to it! Go on, shoo!

Yoga: it’s not just for hamsters anymore. Thanks to Seattle Roll on Flickr!

Web It Out:

Are you right- or left-eyed?

Read More

…and a Pinch of Humor

Achieving great health is a lifelong journey. For me, great health means many things: having energy, being strong and fit, fostering healthy relationships, keeping my brain sharp, and eating nutritious, enjoyable food that helps me prevent major health problems. That’s my recipe, and given the fast-paced nature of life (and Mondays in particular) I think a little dose of humor rounds it out. Having a laugh is one of the best things you can do for your health.

A few gems for your Monday Moment:

“Researchers have discovered that chocolate produces some of the same reactions in the brain as marijuana. The researchers also discovered other similarities between the two but can’t remember what they are.” – Matt Lauer

“Food is an important part of a balanced diet.” – Fran Lebowitz

“I work so hard to stay in shape. Whenever I read anything, it says, ‘Consult your doctor before doing any exercise.’ It always says that. Does anybody do that? I kind of think my doctor has people coming in with serious problems. I don’t think I should be calling him and saying, ‘Hi, this is Rita, I’m thinking of bending at the waist.’ ” – Rita Rudner

“A contemporary comforted me with the observation that it’s nice, as one approaches 50, to discover what one wants to be when one grows up.” – George V. Higgins

“He was a great patriot, a humanitarian, a loyal friend; provided, of course, he really is dead.” – Voltaire

“Happiness is nothing more than good health and a bad memory.” – Albert Schweitzer

And I couldn’t resist…

“Health nuts are going to feel stupid someday, lying in hospitals dying of nothing.” – Redd Foxx

Read More

You Don’t Need Fixing!

This week’s challenge is all about appreciation. With all that is going on in the world and at home, it’s easy to become worried and anxious from time to time. That’s not healthy, but it is part of life!

This week, focus on appreciating what you do have. Even when life is difficult, there are things to be thankful for. Count what blessings you do have, and trust that more are just around the corner.

Something to think about: spending a few moments counting blessings is much easier than the exhausting “personal development” trend that is so popular of late. Improving yourself is a vital part of good health and a satisfying life, but the irony is that this prescription can become yet another stress-inducing measure on your personal fix-it list.

Instead, just take a few minutes at a given time every day this week to reflect on what you appreciate. It’s simple, but it works.

 Different Flickr Photo
[tag] appreciation, personal development [/tag]

Read More

Before You Head Out…

Worker Bees’ Daily Bites:

Have a blast this weekend, Apples! Enjoy the latest health news before you clock out. We’re out!

They Put What in Orange Juice?!?

The secret side of food production: don’t click unless you want the truth. Wise Bread does a terrific job covering this in-depth expose.

Another little-known factoid: most (repeat, most) of the meat used in fast food, snack foods, and frozen foods is scraped by machine off of carcasses and includes lovely things like vessels and spinal bits. Think twice before biting into that pepperoni pizza or beef burrito.

Bettybl Flickr Photo

Night Sweats

Ever wondered about them? Now you know.

Reduce Stress: Eat!

The always-hilarious and helpful Healthbolt has tips to eat your way to less stress.

The Most Dangerous Drug

We ban heroin, cocaine and even “Mary Jane”. Yet studies show it’s probably this drug that causes the most significant harm to humans.

Tim Porter Flickr Photo

Good News to Click Out

Here’s some encouraging global health news. Spout that at tonight’s dinner and just watch those jaws drop in wonderment. Or not.

Technorati tags: [tag] alcohol, health, food production secrets, tuberculosis, night sweats [/tag]

Read More

How Low Can You Go?

Recently, the low-carb folks over at Go Lower asked Mark’s Daily Apple to review their low-carbohydrate snack bars. Though I’m not a proponent of processed foods, no matter how healthy – and I emphasize that – I do think there ought to be wiggle room in everyone’s diet. Personally, I enjoy a light beer now and then, and my wife knows it’s never a good idea to keep genuine black licorice in the house (the real stuff, not those pitiful strands that don’t actually contain licorice).

I also think that if you’re trying to lose weight, or simply get better at managing your weight, things like shakes, snack bars and treats that help you do it sensibly can be a real benefit.

The big problem with most low-carb snacks is the dreaded “mockalate” factor. Usually, low-sugar snacks are low on fiber, high on chemicals and artificially-manufactured ingredients, and contain enough alcohol sugars to swell you up like a blimp. If you have ever eaten one too many servings of faux chocolate, you know what I’m talking about, Apples.

I’ll say it again: I’m no big fan of processed foods, even ostensibly healthy ones. Usually, they aren’t healthy at all – low sugar is far from synonymous with health. But I was surprisingly impressed by the Go Lower line. All of the flavors – more on that in a minute – contain visible whole ingredients. There are no artificial flavors, chemicals, or fillers of any kind. Period. The chocolate raspberry bar contains real raspberries. The nut bars look like something any backyard bird would gladly fly into a window for.

You MDA frequent flyers know I’m a huge fan of fiber, and that’s why I can endorse the low-GI Go Lower line. They have, “bar” none, the highest amount of fiber I’ve seen in so-called low-carb snacks (between 7 and 10 grams a bar, easily triple that of most breakfast cereal servings). They aren’t made with faux ingredients or fake sugars. The secret: Go Lower’s makers rely on oligofructose, a fiber-rich, non-GI impact insoluble fructose that doesn’t get digested by your upper G.I. Heard of inulin ? This is similar, safe, and natural.

Honestly, I don’t really dig the taste, but to be fair, I’m just not a snack bar kind of guy. They do taste better than most of the other bars I’ve had the displeasure of chomping into.

Here’s what the gang thought:

Chocolate Creme Bar (120 calories)

Elliott: pretty good, but still has that not-quite-real flavor. A lot better than Power Bars, though.

Sara: I’m a die-hard dark chocolate dork. But this is edible.

Aaron: I like it. It’s sweet, but not that sickening fake sweet. There’s no bad aftertaste like you get with aspartame.

Raspberry Creme (116 calories)

Jen: okay, this is amazing! Seriously, you will love these. Really fruity and not too sweet.

Aaron: I agree, amazing flavor. And only 5 grams of sugar.

Casey: It’s got my vote. I think this is the best of them.

Read More

Smart Fuel

This week’s Smart Fuel:

Plants.

That’s right: plants.

It seems that marketers are on an eternal quest for the ultimate “superfood” with which to ply health-obsessed consumers. First there was margarine. Then bran. Then low-fat milk. Then soy. (None of which, by the way, have anything remotely “super” about them: trans fat, sugar, more sugar, and chemicals. They are also all highly-processed “foods”. I’m not sure they should even be referred to as food.)

What makes plants such a smart fuel?

Plants are the lowest-calorie food on the planet next to rice cakes..and air.

Plants have almost no fat. What little fat they do have is excellent for your skin, organs, brain and digestive tract.

Plants contain a wealth of vitamins, minerals, antioxidants and phytonutrients.

Plants, being made of plant cells, contain cellulose, an indigestible cell lining that we often call “fiber”. “Fiber” removes waste, toxins, and other harmful substances from your body. “Fiber” is linked to reduced risk of cancer, diabetes, heart disease, obesity, and even reduces stress. “Fiber” is found in plants.

– The benefits continue: not only are plants the healthiest, tastiest, most nutritious foods on earth, they are also the cheapest. The myth persists that fresh food is expensive, but the truth is that processed snacks, meals and treats are far more costly than plants.

Plants have been around longer than humans and even rodents, and that’s saying something.

Plants come in some 36,000+ edible varieties for your gustatory pleasure. Plants grow everywhere. The theory that plants help one reduce body weight, body fat, major disease risk and even one’s “case of the Mondays” is compelling. Indeed, hundreds of thousands of studies have presented a convincing case in favor of plant consumption.

For those unfamiliar with plants (men of all ages; children aged 3-7; Uncle Ned), allow me to quell your apprehension: plants are completely edible.

Plants are also known as “greens”, “veggies”, “rabbit food”, and “vegetables”, a word derived from the Latin vegetal (or something like that). Plants are not addictive.

Here are a few pictures of plants that many humans now enjoy. You can find them in most stores:

Mint. An herb, which is a type of plant.

Artichoke. A delicious type of plant.

Cabbage. A very fibrous plant.

Crispy cone. Not a plant.

Technorati tags: [tag] vegetables, veggies, healthy food, plants, nutrition [/tag]

Read More

Join Over 300,000 Subscribers!

Signup and get:

Primal Blueprint Fitness plus 7 other eBooks
7-Day Course on Primal Fundamentals
Special Offers and More!