It’s been a concept I’ve been focusing on the last few years now—applying it to my life and contemplating how it fits with (and indeed underscores) the Primal Blueprint philosophy. The fact is, I’ve never wanted to see the PB as only a means to a smaller waistline and more defined musculature. I’ve ultimately hoped for it to evolve into a guide for what I’d consider the good life. And what do we think of when we think of the “good life”? Beyond any personal material whims, the crux of most people’s answers usually hover around ideas of ease, balance and happiness. Compare that with the images we’re often shown to illustrate accomplishment (health or otherwise): razor focus, dogged effort, staunch insistence. Anyone else see the disconnect here? Do we really need to throw ourselves into exacting standards and maniacal will to achieve anything of substance? I think not. So let me say a few words on behalf of caring less.