Dear Mark: A Few Questions About Protein Powder Marketing Claims
I get a lot of protein powder-related questions. Some are requests to try or advertise a new product. Others are queries regarding all the different marketing claims. Is whey protein concentrate really better, more “immune-boosting,” and more complete than whey protein isolate? Who wins in a head to head deathmatch – isolate or concentrate? Should you be worrying about the grass-fededness (yep, that’s a word) of your whey protein? And is beef protein isolate better than everything else? It certainly appears to be the most paleo of the bunch, being made from, well, beef.
For today’s edition of Dear Mark, we’re going to sift through the marketing fluff and get to the meat of the matter. Let’s go:




My good friend Robb Wolf just released a new
Burgers and avocados are a natural pairing, but instead of piling slices of avocado on top, why not stuff guacamole inside? The inspiration for this simple but genius recipe came from the
Dear Mark,
“If we did all the things we are capable of, we would astound ourselves.”







